Sr Global Events Marketing Specialist

Instructure, Inc.; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary and 401k

Medical, dental, disability, and life

HSA program, vision, and AD&D

Paid time off, 11 holidays, flexible S

iMac or Macbooks

Job summary

Instructure, Inc. is seeking a Senior Global Marketing Event Specialist to lead virtual and in-person conferences, oversee budgets, and coordinate cross‑team initiatives to drive advocacy, adoption, and growth.

The role is fully remote with travel to Salt Lake City and events worldwide. You will plan, execute, measure, and optimize programs, build scalable processes, and report on KPI’s to improve event ROI.

Qualifications

• Plan and manage virtual and in-person user conferences and events.
• Coordinate cross-team efforts to drive advocacy, adoption and growth.
• Develop event programs aligned with strategic initiatives.
• Monitor KPI's and post-event analysis.
• Negotiate contracts and manage event budgets.

Responsibilities

• Oversee strategic development of marketing event programs to reinforce the brand.
• Execute programs for internal and external events, trade shows, and employee events.
• Coordinate event communications and messaging.
• Manage detailed event logistics and vendor relationships.
• Develop scalable processes for event operations.
• Report on KPI’s and ROI post events.

Skills

Event marketing

Project management

B2B marketing

Travel flexibility

SFDC

Stakeholder management

Data & metrics

Tools

SFDC

Job description

Location: United States

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:

The Sr. Global Marketing Event Specialist will be responsible for all aspects of organizing, managing, strategizing, and overseeing virtual and in-person, internal, user conferences and events. This individual will plan, execute, research, measure and work cross-team. The Sr. Global Marketing Event Specialist will create programs that align with Instructure's strategic initiatives to drive customer advocacy, adoption, retention and expansion through Instructure's global events.

The Sr. Global Marketing Event Specialist will serve as the company expert in the areas of standard concepts, practices, and procedures. In coordination with the Director of Events they will also be responsible for creating a plan and budget for their area of expertise.

This position is a fully remote position with travel to the main office in Salt Lake as well as to each event during the year.

Responsibilities

Support strategic development of marketing event programs that reinforce the Instructure brand, develop qualified leads, strengthen and expand customer relations

Oversee all aspects of program and event execution for both internal and external programs such as user conferences, employee events, trade shows, special events and other programs related to marketing initiatives.

Strategizes and coordinates all event communication and messaging

Coordinates detailed event logistics

Develops scalable processes for their area of expertise

Evaluates and reports on KPI's

Monitors event budgets and assists with the negotiation of all necessary contracts

Researches and assists contracts for all necessary speakers and entertainers

Communicates key event information to the organization

Monitors and manages expenses associated with each event

Responsible for post-event analysis, and lead conversion reports ensures that proper personnel have been scheduled to adequately work the events

Works with internal and external teams to develop event agenda based of company strategy and customer needs

Sets communication strategy for the event segmentation lists

Assist in the development and regular reporting of meaningful metrics that help improve the efficiency of the events and sponsorships function and demonstrate the value of Instructure's investments in marketing events

Oversee vendor selection process and evaluate vendor relationships for their service quality, value, and cost effectiveness

Help identify and develop projects designed to improve event processes, increase event management efficiency, reduce cost and increase event engagement

Leverage market awareness and industry best practices to recommend and facilitate innovative solutions on event programs and execution, including refining existing programs and establishing new events and initiatives

Coordinates detailed event logistics.

Skills/Experience

1+ years' experience in event/field marketing and project management

Experience marketing B2B high-tech products/solutions

Experience using SFDC

Some travel required for trade shows and other live events domestically and occasionally internationally

Project management skills, which include: defining, scheduling, tracking, communicating status, managing projects, risk management, contingency planning and ability to acquire resources

Ability to build and maintain effective working relationships within marketing, across other departments (e.g., Sales, HR, CX, Finance, etc.) and with partners to solve issues.

Extraordinary attention to detail

Ability to thrive in a rapidly changing environment and run multiple concurrent project demands within established timelines

Proven capability to accomplish difficult, complex goals with limited actual "authority"

Passion for results, measurement and optimization to continuously drive ROI

Sense of humor, with a knack for keeping morale high under often stressful circumstances.

Get in on all the awesome at Instructure

• Competitive salary and 401k
• Medical, dental, disability, and life insurance
• HSA program, vision, voluntary life, and AD&D
• Paid time off, 11 paid holidays, and flexible work schedules
• Fitness club memberships
• iMac or Macbooks

Get in on all the awesome at Instructure!

We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:

• Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
• Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
• Generous time off, including local holidays and our annual "Dim the Lights" period in late December, when teams are encouraged to step back and recharge based on departmental needs.
• Comprehensive wellness programs and mental health support
• Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
• The technology and tools you need to do your best work
• Motivosity employee recognition program
• A culture rooted in inclusivity, support, and meaningful connection

Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.

All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we've implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.

Any attempt to misrepresent personal or professional information will result in disqualification.