Sr. Field Marketing Manager

Remote; San Francisco (CA); On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

401(k)

Paid holidays

Paid time off

Parental and caregiver leave

Benefits portal

Job summary

AHEAD is hiring for a West Region Marketing Lead to architect and execute integrated field marketing and ABM programs in the West region. You will drive demand generation, orchestrate high-touch events, and align with sales, product marketing, and GTM teams to accelerate pipeline.

The role requires strong analytical skills, program management expertise, and the ability to travel up to 40%. You will be a brand ambassador at industry events, collaborating with national initiatives led by

Qualifications

• Proven experience developing ROI-focused marketing and pipeline programs.
• Strong ABM strategies and execution experience.
• Experience in project management and event execution.
• Familiar with marketing automation and CRM (Marketo, Salesforce, Demandbase).
• Strong analytical mindset with data-driven decision making.
• Excellent written and verbal communication.
• Highly organized with attention to detail.
• Willingness to travel up to 40%.

Responsibilities

• Develop and execute integrated field and regional marketing strategies for the West Region.
• Design and activate executive engagement programs with CxO-level experiences and events.
• Lead regional demand generation and pipeline acceleration initiatives.
• Partner with sales, product marketing, demand generation, and GTM teams.
• Build relationships with GTM and technology partners for co-marketing and partner programs.
• Drive ABM strategies focused on high-value accounts.
• Manage and analyze campaign performance, KPIs, ROI.
• Ensure clear communication with regional sales teams about programs.
• Collaborate with national/global teams to scale programs.
• Plan and execute high-touch regional events, roundtables, and partner activations.
• Oversee West Region marketing budget.
• Represent brand at conferences and customer engagements in the West.

Skills

ROI-focused marketing

ABM strategies

Project management

Marketing automation

CRM platforms

Data analytics

Communication skills

Detail orientation

Travel readiness

Job description

AHEAD builds platforms for digital business. By weaving together advances in cloud infrastructure, automation and analytics, and software delivery, we help enterprises deliver on the promise of digital transformation.

At AHEAD, we prioritize creating a culture of belonging, where all perspectives and voices are represented, valued, respected, and heard. We create spaces to empower everyone to speak up, make change, and drive the culture at AHEAD.

We are an equal opportunity employer, and do not discriminate based on an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived.

We embrace all candidates that will contribute to the diversification and enrichment of ideas and perspectives at AHEAD.

Roles & Responsibilities

• Develop and execute integrated field and regional marketing strategies tailored to the West Region, driving brand awareness, pipeline growth, and customer engagement across target accounts and industries.

• Design and activate executive engagement programs, including CxO-level experiences and high-touch events that deepen relationships with strategic customers and prospects.

• Lead the planning, execution, and optimization of regional demand generation and pipeline acceleration initiatives, aligned with both corporate and field priorities.

• Partner closely with sales, product marketing, demand generation, and GTM teams to ensure cross-functional alignment on messaging, campaign strategy, and audience targeting.

• Build and sustain strong relationships with GTM and technology partners to support brand consistency and deliver impactful co-marketing and partner programs across the region.

• Drive and execute account-based marketing (ABM) strategies focused on high-value accounts, tailoring campaigns and events to accelerate sales cycles and increase engagement.

• Manage and analyze campaign performance, KPIs, and ROI, using data and analytics to continually optimize programs and report impact to sales and marketing leadership.

• Ensure clear and consistent communication with the regional sales team, educating on upcoming programs, assets, and global-to-local campaign activation opportunities.

• Collaborate with national and global teams to scale successful programs across markets and ensure regional participation in corporate campaigns.

• Lead the planning and flawless execution of high-touch regional events, customer roundtables, and partner activations—while also supporting key national initiatives led by the Experience Marketing team.

• Oversee and manage the West Region marketing budget, ensuring high-impact use of resources that deliver measurable business results.

• Serve as a brand ambassador at industry conferences, executive forums, and customer engagements, strengthening AHEAD’s presence and visibility in the West.

Qualifications

• Proven experience developing and executing integrated, ROI-focused marketing and pipeline generation programs

• Strong knowledge of account-based marketing (ABM) strategies and execution

• Demonstrated expertise in both project management and event execution

• Familiarity with marketing automation and CRM platforms, ideally including Marketo, Salesforce, and Demand base.

• Highly analytical, with a passion for using data to drive decisions and optimize performance

• Excellent written and verbal communication skills

• Strong organizational skills, attention to detail, and the ability to manage time effectively across competing priorities

• Willingness to travel up to 40% as needed to support business and client needs.

Why AHEAD:

Through our daily work and internal groups like Moving Women AHEAD and RISE AHEAD, we value and benefit from diversity of people, ideas, experience, and everything in between.

We fuel growth by stacking our office with top-notch technologies in a multi-million-dollar lab, by encouraging cross department training and development, sponsoring certifications and credentials for continued learning.

USA Employment Benefits include:

• Medical, Dental, and Vision Insurance

• 401(k)

• Paid company holidays

• Paid time off

• Paid parental and caregiver leave

• Plus more! See benefits https://www.aheadbenefits.com/ for additional details.

Use of AI:

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, assessing responses, or to capture recordings and create transcriptions or summaries during interviews. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.

If you would like more information about how your data is processed, please refer to the Candidate Privacy Notice or contact us at [email protected].

You may opt-out of the review or analysis of your application and resume by AI tools by using the General Application. Please include the role you wish to apply for in the Additional Information field. You may also choose to opt-out of recording and transcription at any time, including after joining an interview. Candidates will not be penalized for choosing to opt-out.