Sr. Field Marketing Manager- SoCal
24 Hour Fitness
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Benefits offered by this job
Job summary
24 Hour Fitness is seeking a proactive Field Marketing leader to own growth across a defined market. You’ll translate brand strategy into a connected plan spanning local digital media, social, events and partnerships.
You will align with field sales, manage a budget, and drive member acquisition and retention across multiple clubs. The role emphasizes analytics, ROI, and market adaptation in a fast-paced retail/fitness environment.
Qualifications
- Solid marketing fundamentals across digital and traditional channels (paid/social, SEO, email/SMS, direct mail, events).
- Experience with CRM and marketing automation; familiarity with paid media platforms.
- Strong analytical skills: define KPIs, dashboards, attribution, action.
- Proven event/experiential marketing and local activation experience.
- Strategic insight with business acumen; ability to manage budgets.
- Clear, effective communicator with executives and teams; strong presentation skills.
- Creativity in developing marketing ideas and initiatives.
- Cross-functional collaboration; ability to influence in matrix environment.
- Customer-focused with strong service orientation.
- Comfort with AI-assisted marketing tools.
- Proficient in Microsoft Office.
- Relevant education required: marketing/communications.
Responsibilities
- Lead local marketing strategy and planning for the market, including budget management and omni-channel execution.
- Drive demand generation and acquisition to increase traffic, leads, trials, and memberships.
- Develop community partnerships and evaluate local opportunities.
- Guide social, content, influencer partnerships, and online reputation management.
- Analyze KPIs, report ROI, and adjust plans to improve market results.
- Own competitive intelligence and market education for the DMA teams.
- Coordinate field marketing with sales and agencies; communicate plans and results.
- Oversee local budget and spend efficiency.
Skills
Education
Tools
Job description
Celebrating over 40 years as an industry leader, 24 Hour Fitness is committed to creating a healthier, happier world through fitness with over 270 clubs in 11 states nationwide. We provide a welcoming and inclusive environment, with thousands of square feet of premium strength and cardio equipment, turf zones, free weights, functional training areas, and more. Studio and cycle classes, personal training, and innovative digital and virtual offerings are all available options to keep our member's minds and bodies fit. Join us in creating a healthy happier world by changing lives through fitness!
Full-time
CA
Celebrating over 40 years as an industry leader, 24 Hour Fitness is committed to creating a healthier, happier world through fitness with over 270 clubs in 11 states nationwide. We provide a welcoming and inclusive environment, with thousands of square feet of premium strength and cardio equipment, turf zones, free weights, functional training areas, and more. Studio and cycle classes, personal training, and innovative digital and virtual offerings are all available options to keep our member's minds and bodies fit. Join us in creating a healthy happier world by changing lives through fitness!
Responsible for all aspects of Field Marketing for a defined market and its multiple regions and districts. Owns the local growth agenda, translating brand strategy into a connected, omni-channel plan that spans local digital media, social, events and experiential, community partnerships, and traditional channels. Leads the relationship with field sales partners and agencies, mines DMA-level data and competitive insight, and is accountable for measurable member acquisition, retention, and pipeline contribution across the market.
- Local marketing strategy & planning. Lead strategic planning for the market: set objectives, lead campaign planning, allocate and manage budget, and execute integrated tactics across in-club, digital, social channels and events.
- Demand generation & acquisition. Develop and optimize local campaign-based programs that drive traffic, leads, trials, and membership sales at existing clubs in partnership with Marketing and Sales teams.
- Community & partnerships. Evaluate regional and local community opportunities such as event sponsorships and donations.
- Social, content & community. Guide local organic social, content, influencer/community partnerships, and online reputation/review management to strengthen brand affinity in-market.
- Analytics, measurement & ROI. Report on KPIs and analyze performance across the marketing funnel. Recommend actions to address underperforming markets, clubs, and competitive situations.
- Competitive intelligence. Own competitive intelligence for the market, drawing on outside sources and on-the-ground shops, and leverage it with market knowledge to make fact-based decisions and educate DMA teams.
- Field partnership & communication. Serve as the Voice of Marketing to field leadership; communicate plans and results clearly and frequently visit and interact with club and corporate teams at all levels.
- Budget management. Oversee local marketing budget and report on spend efficiency and return.
Proactively forges relationships with corporate and club teams while working across the broader Marketing and cross-functional organization. Reports to the Senior Director, Marketing.
- Solid marketing and brand fundamentals across both digital and traditional channels, including paid and organic social, paid search, SEO, email/SMS, direct mail, media, web, events, and promotions.
- Hands-on experience with martech: CRM (e.g., Salesforce or HubSpot), marketing automation, and paid media platforms (e.g., Meta, Google Ads).
- Strong analytical skills with the ability to define KPIs, work with dashboards and attribution (e.g., Tableau, Power BI, Looker, or GA4), and translate data into action.
- Proven event/experiential marketing and local activation experience.
- Strategic insight and business acumen; ability to manage business analysis and budgets.
- Clear, effective communicator with executives, management, club employees, agencies, and partners; strong presentation skills.
- Proven creativity in developing new marketing ideas and initiatives.
- Strong cross-functional and collaborative skills; able to influence in a matrix environment.
- Consumer-focused with excellent customer-service orientation.
- Comfort adopting modern productivity and AI-assisted marketing tools.
- Proficient with Microsoft Office (Excel, Word, PowerPoint).
- Able to balance priorities, meet deadlines, and manage continuous change in a fast-paced environment.
- Bachelor's degree in marketing, communications, or a related field.
- 7+ years of marketing experience building growth-oriented consumer brands in a fast-paced environment.
- Demonstrated experience across digital channels (paid social/search, SEO, email/SMS) alongside traditional media and direct marketing.
- Retail, operations, and/or merchandising experience.
- Experience directing advertising, PR, and/or digital agencies.
- Experience with media planning and buying, demand/lead generation, and marketing promotions.
- People-management experience.
- Experience marketing a multi-unit retail, fitness, or consumer-services brand across multiple DMAs.
- Account-based or geo-targeted local marketing experience.
- Familiarity with local SEO, listings management, and online reputation/review programs.
- Master's degree or MBA in Marketing, Advertising, or Communications.
- 5+ years in lead generation and acquisition at a multi-chain retailer.
- Track record of measurable ROI on local/field marketing spend.
- Occasional lifting, set-up, and take-down for outside events.
- Minimum 25% travel, including overnights, locally and regionally.
- Driving (up to several hours per leg) and/or flying between regional DMAs.
In line with our mission to create a healthier, happier world, we offer comprehensive benefits to help our team members do just that. We offer benefits such as paid time off, medical and dental coverage, 401k with match for qualifying positions, a free gym membership, and discounts on products and personal training. We also have a variety of Employee Resource Groups that you can connect with to participate in community events both in-person and virtually.
The above statements are intended to describe the general nature and level of work being performed by incumbents assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required. The incumbent may be expected to perform other duties as assigned. This job may be reviewed as duties and responsibilities change with business necessity.
COMPLIANCE & INTEGRITY: Consistently supports compliance and Workplace Conduct by maintaining the privacy and confidentiality of information, protecting the assets of the organization, acting with ethics and integrity, reporting non-compliance, and adhering to applicable federal, state, and local laws and regulations, accreditation and licensure requirements (if applicable), and 24 Hour Fitness' policies and procedures. All Directors, Managers, and Supervisors are accountable for communication, implementation, enforcement, monitoring, and oversight of compliance policies and practices in their departments.
SERVICE & QUALITY: In addition to defined technical requirements, accountable for consistently demonstrating service behaviors and principles defined by 24 Hour Fitness as well as specific departmental/organizational initiatives. Also accountable for consistently demonstrating the knowledge, skills, abilities, and behaviors necessary to provide superior and culturally sensitive service to members and team members, contracted providers, and vendors.
WORKPLACE SAFETY: In addition to defined working conditions and physical requirements, employees are accountable for working safely; following established policies and procedures; and reporting all injuries and hazards to their supervisor immediately. Supervisors and Managers are accountable for ensuring the safety performance of employees; applying consistent practices in compliance with federal, state, and local regulations; and providing guidance to maintain a safe and healthy work environment.
24 Hour Fitness offers benefit programs designed to meet the diverse needs of all team members, including health coverage, as well as Company paid benefits that are automatically provided at no cost, such as group life and accident insurance. There are eligibility requirements for each plan based on your position, hire and/or service date and your average hours worked. Benefit eligible team members may also accrue vacation hours. All 24 Hour Team members, and their eligible dependents, receive a complimentary membership.
All Employees: Free Club Membership, Employee Assistance Program (EAP), Basic Group Live and AD&D Insurance ($10,000), and 401k Savings and Investment Plan.
Average of 30 hours or more per week: Medical/Dental/Vision Benefits, Paid Time Off, and Sickness Benefits (in addition to the above).
Washington State: Receive 40 hours of sick time on your first day of employment. After 6 months of employment, accrue 1 hour of sick time for every 30 hours worked, up to a maximum of 120 hours, inclusive of time carried over.
Actual offer may vary from posted hiring range based on location, work experience, and/or education.
Salary range will vary based on geography of the applicant.
Pay Range for Los Angeles, Orange County and Seattle: $112,125.00-$151,398.00 (Exempt), $53.91-$72.79 (Non-Exempt)
Pay Range for Bay Area (California) & New York City (incl. New Jersey): $117,000.00-$157,980.00 (Exempt), $56.25-$75.95 (Non-Exempt)
Pay Range for San Diego & Carlsbad (California) and all other locations: $105,300.00-$142,182.00 (Exempt), $50.63-$68.36 (Non-Exempt)
Marketing
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