Sr. Event Marketing Manager, Amazon Business

Amazon; Arlington (VA); On-site; USD 90,000 - 120,000; Full time

Job summary

Join a leading global business as a Sr. Event Marketing Manager, where you will drive event strategy and execution across various platforms. This role requires a blend of creativity and analytics to enhance customer engagement and build scalable marketing programs. You'll collaborate with cross-functional teams to ensure successful event delivery and contribute to the growth of Amazon Business. If you thrive in fast-paced environments and enjoy building new programs, this opportunity is for you.

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics for improvements.

Responsibilities

• Own event management and marketing from inception to assessment.
• Develop and execute innovative event approaches to drive customer engagement.
• Analyze performance metrics to identify opportunities for growth.

Skills

Data Analysis

Event Management

Customer Engagement

Tools

Excel

Tableau

Salesforce

Job description

Sr. Event Marketing Manager, Amazon Business

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Description

Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. Our goal is to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination, and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential!

We are seeking a seasoned event marketing professional who thrives in a dynamic, fast-paced environment and has a passion for planning, executing, and analyzing in-person events.

As a Sr. Event Marketing Manager, you will manage the strategy, planning, execution, and reporting/analysis for brand-level events, third-party (3P) events, and contribute to our flagship event. You will lead cross-functional planning and strategy for our participation in events, including booth presence, onsite engagement, content/speaker management, customer meetings, post-event follow-up, and reporting. This role involves collaboration with internal and external stakeholders across marketing and business units to build customer relationships and increase familiarity with Amazon Business.

In addition to event planning and execution, you will establish measurable and scalable mechanisms, develop methods for intake, resourcing, measurement, and automation, and analyze data to improve team effectiveness, including delivery against post-event KPIs.

The ideal candidate balances creativity with analytics and has experience managing large and small trade shows, bespoke and brand-level events, and executive engagement. They are energized by ambiguity, thrive under challenges, and can influence peers and senior stakeholders while engaging customers. They have a proven track record of building scalable marketing programs across channels and event types.

If you enjoy building new programs and work well in a fast-paced environment, this role is for you.

Key job responsibilities

1. Own event management and marketing from inception to assessment.
2. Develop and execute innovative event approaches to drive customer engagement at 3P events.
3. Determine resourcing and capacity for event strategy and planning.
4. Ensure a high standard of customer experience at all events.
5. Manage cross-functional event plans, including project timelines and follow-ups.
6. Liaise with stakeholders to develop inputs, meet goals, and maintain reporting processes.
7. Perform post-event lead tracking using CRM tools.
8. Analyze performance metrics to identify opportunities for growth.
9. Establish guidelines, SOPs, vendor lists, and documentation practices.
10. Source services from vendors via RFPs and analysis.
11. Contribute to leadership and stakeholder documentation.
12. Travel up to 30% of working days.

A day in the life

You will partner across teams within Amazon Business and across Amazon, owning events end-to-end, balancing strategy with execution.

About The Team

Amazon Business (AB) Global Events & Experiences manages face-to-face events for AB customers and prospects. Event managers collaborate across marketing and sales to develop engaging programs.

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics for improvements
• Experience with Excel or Tableau (data manipulation, macros, charts, pivot tables)
• Experience building, executing, and scaling marketing programs
• Experience communicating results to senior leadership

Preferred Qualifications

• Experience creating integrated marketing lead campaigns, including events, webinars, email, and CRM insights
• Experience with Salesforce and Tableau