Sr. Enterprise Brand Event Manager, Hybrid Florida

Florida Blue Group; Jacksonville (FL); On-site; USD 109,000 - 178,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Retirement Savings Plan including 401k

Paid time off and holidays

Job summary

Florida Blue is seeking a senior events leader to drive the concepting, creative ideation and end-to-end execution of high-visibility experiences including board meetings, executive retreats and go-to-market events. You will partner with Brand & Creative and cross-functional teams to ensure experiences reflecting the brand narrative and policy compliance.

The role requires 10+ years in events, ability to travel up to 50% annually, and willingness to work evenings and weekends as needed to

Qualifications

• Bachelor’s degree or related equivalent experience.
• 10+ years related work experience and advanced communication skills.
• Proficient with MS Office tools (Word, Excel, PowerPoint).
• Experience in executive-level event management, budgeting, and vendor relations.
• Knowledge of risk management and compliance related to events.
• Ability to travel up to 50% annually and work evenings/weekends as needed.

Responsibilities

• Lead end-to-end production of executive-level events with detailed attention to logistics and creative elements.
• Advise senior leadership on event strategy and experience design to meet organizational goals.
• Measure and report on program effectiveness and ROI of events.
• Improve processes and standards for event design and delivery.
• Manage vendor selection, contracts and performance to meet budget and brand standards.
• Oversee operating budgets and cost centers for events.

Skills

Executive communication

Microsoft Office

Event management

Budget management

Vendor management

Project management

Contract negotiation

Risk management

Brand collaboration

Travel readiness

Evening/weekend hours

Education

Bachelor’s degree

Tools

Microsoft Office

Job description

Job Summary

This position leads the strategic concepting, creative ideation and end-to-end execution of curated experiences for a diverse range of high-visibility audiences and objectives, including Sales Conferences, Board Meetings, ELT Retreats, Officers Meetings, media and press events, collaborative industry and partner events, Foundation and charitable events, and other executive-level and high-profile engagements. Serving as a trusted advisor to senior leadership, the role ensures every experience authentically expresses the organization's brand and reinforces its strategic narrative. This position calls for a best-in-class events and experience leader - one who brings visionary creative direction, forward-looking knowledge of industry and design trends, and a relentless drive to set the standard for how the organization shows up in every room. The role elevates each experience beyond flawless logistics into a memorable, purpose-built moment - bringing rigorous attention to detail and a deliberate sense of surprise and delight. This role also partners with cross-functional business and operational teams - including finance, technology and vendor partners - to ensure experiences are delivered efficiently and in alignment with organizational policies.

Essential Functions

• The essential functions listed represent the major duties of this role, additional duties may be assigned.
• Concepts and executes the end-to-end production of these experiences with rigorous attention to detail, including all logistics and creative elements; digital and physical assets; audio/visual and live production; business presentation content development and speaker delivery; attendee management and communications; executive and V.I.P. requirements; recognition and rewards; deliberate moments of surprise and delight; transportation and other details as required
• Serves as a trusted advisor to business stakeholders and executive sponsors, collaborating on event strategy and experience design to achieve organizational goals
• Measures, evaluates and reports on the effectiveness, efficiency and return on objectives/investments of event programs, at the individual and portfolio level
• Continuously improves the technology, processes, procedures and standards required to design, develop and deliver effective events - informed by progressive knowledge of industry trends, design trends and event management best practices
• Oversees compliance with applicable enterprise policies (e.g., corporate tax, procurement, risk, security) and financial/regulatory reporting requirements for events, partnering with corporate functions as needed
• Manages productive relationships with third-party vendors, suppliers and/or contractors to develop and deliver high-impact events that achieve business objectives
• Oversees vendor and supplier selection and performance to ensure quality, budget and brand standards are met
• Oversees the development and management of operating budgets for events and cost center budgets

Required Experience

10+ years related work experience.
Related Bachelor’s degree or additional related equivalent work experience
Advanced written and verbal communication skills with the ability to communicate effectively with all levels of the organization, including the Board of Directors, senior executives, and external top producing channel partners
Proficient with Microsoft Office tools, including Word, Excel and PowerPoint
Demonstrated knowledge of advanced event management processes and tools, budget management, industry standards, and best practices used to concept and implement executive-level meetings, board meetings, retreats, sales incentive events, product launches and/or tradeshows
Demonstrated knowledge and application of project management methodologies
Demonstrated experience with negotiating contracts and/or managing external vendor or supplier relationships
Knowledge of risk management strategies and mitigation practices related to event management (e.g., reputation management, travel risk, contractual risk, health, safety and security, and other risks)
Demonstrated ability to concept, design and deliver creative, memorable experiences for senior executive and board-level audiences, with meticulous attention to detail and deliberate moments of surprise and delight incorporated throughout
Ability to partner effectively with Brand & Creative teams to ensure experiences authentically reflect brand identity, tone and storytelling
Ability to travel up to 50% of time annually to plan, implement and manage events, including go-to-market events, sales conferences, site visits and other travel as needed (for example, travel periods may require up to 30-40 travel days each year to implement statewide go-to-market launch campaigns and sales conferences with pre-event planning visits may require an additional 20-30 travel days annually)
Ability to work evening and weekend hours as needed to complete projects on time or to manage on-site execution of events

Preferred Education

Bachelor’s degree

Preferred Qualifications

Certified Meeting Professional designation or other related professional certification
Knowledge of event technologies, including virtual and hybrid engagement platforms, AI-enabled event management tools, attendee engagement, surveys, and other industry technologies
Knowledge of sustainable and responsible event practices (e.g., waste reduction, sourcing, carbon-conscious vendor and venue selection)
Knowledge and experience working with enterprise processes, including corporate compliance, corporate tax, procurement, business assurance (e.g., business risk, audit and continuity), information technology, enterprise security, corporate travel and other corporate functions
Hospitality industry experience (e.g., hotel, resort or luxury service operations) is a plus

General Physical Demands

Sedentary work: Exerting up to 10 pounds of force occasionally to move objects. Jobs are sedentary if traversing activities are required only occasionally.

Physical/Environmental Activities

Must be able to travel to multiple locations for work (i.e. travel to attend meetings, events, conferences). Frequently May be exposed to outdoor weather conditions of cold, heat, wet, and humidity. Occasionally

What We Offer

As a Florida Blue employee, you will be at the heart of GuideWell’s vision - to lead the nation in transforming health through compassionate, connected, and technology-enabled care that delivers personalized value and empowered living.

To support your wellbeing, comprehensive benefits are offered. As an employee, you will have access to:

• Medical, dental, vision, life and global travel health insurance;
• Income protection benefits: life insurance, short- and long-term disability programs;
• Leave programs to support personal circumstances;
• Retirement Savings Plan including employer match;
• Paid time off, volunteer time off, 10 holidays and 2 well-being days;
• Additional voluntary benefits available; and
• A comprehensive wellness program

Employee benefits are designed to align with federal and state employment laws. Benefits may vary based on the state in which work is performed. Benefits for intern, part-time and seasonal employees may differ.

To support your financial wellbeing, we offer competitive pay as well as opportunities for incentive or commission compensation. We also conduct regular annual reviews with pay for performance considerations for base pay increases.

Annualized Salary Range:

$109,300 - $177,600

Typical Annualized Hiring Range:

$109,300 - $136,600

Final pay will be determined with consideration of market competitiveness, internal equity, and the job-related knowledge, skills, training, and experience you bring.

We are an Equal Employment Opportunity employer committed to cultivating a work experience where everyone feels like they belong and can perform at their best in pursuit of our mission. All qualified applicants will receive consideration for employment.