Sr Director, Sales & Marketing

Draeger, Inc.; Houston (TX); Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Life and disability coverage

401(k) with company match

Paid time off & holidays

Flexible spending accounts

On-site gym, parking and facilities

Job summary

Draeger, Inc. in Houston, TX is seeking a Sr Director, Sales & Marketing to lead growth and profitability across markets, product portfolios, and geographies.

This executive role develops and executes go-to-market strategies, drives organic growth, and builds strong customer and channel partner relationships. You will lead sales, business development, product management and marketing teams, manage budgets, and ensure revenue, profitability, and strategic objectives are achieved.

Qualifications

• Bachelor's degree or equivalent in education, training and experience.
• 7–10 years sales / business development leadership experience for personal protective products to industry.
• Experience leading field sales teams/BDM or other team preferred.
• Trained and knowledgeable in CRM software for forecasting and managing customer interactions.
• Travel up to 75%.

Responsibilities

• Develop and execute sales, marketing, and business growth strategies aligned with company objectives.
• Lead, mentor, and develop high-performing teams of Business Development Managers and marketing professionals.
• Drive effective sales funnel management, forecasting, and pipeline growth.
• Ensure adoption of value-selling methodologies and customer-focused sales strategies.
• Develop and maintain senior-level relationships with key customers, end users, and channel partners.

Skills

Sales leadership

BDM leadership

Forecasting

Value-selling

Travel

Education

Bachelor's degree or higher

Tools

CRM software

Job description

Sr Director, Sales & Marketing

• Business Unit: Draeger, Inc., Job-ID: 1365
• Location: Houston
• Function:Sales
• Work Location:Remote
• Employment Type:Permanent

The Job Responsibilities

We are seeking a Sr Director, Sales and Marketing based anywhere in the United States.

The Sr. Director, Sales & Marketing leads the growth and profitability of the business across assigned markets, product portfolios, and geographic regions. This executive role is responsible for developing and executing go-to-market strategies, driving organic growth, expanding into new markets, and building strong customer and channel partner relationships. The position provides leadership to sales, business development, product management, and marketing teams while ensuring achievement of revenue, profitability, and strategic objectives.

Key Responsibilities

Strategic Leadership

• Develop and execute sales, marketing, and business growth strategies aligned with company objectives.
• Create annual sales plans and drive initiatives to achieve revenue and profitability targets.
• Partner with senior leadership, product management, and market leaders on strategic planning and execution.
• Identify growth opportunities and implement solutions to improve business performance.
• Optimize sales resource allocation to maximize market coverage and results.

Sales & Business Development

• Lead, mentor, and develop high-performing teams of Business Development Managers and marketing professionals.
• Drive effective sales funnel management, forecasting, and pipeline growth.
• Ensure adoption of value-selling methodologies and customer-focused sales strategies.
• Develop and maintain senior-level relationships with key customers, end users, and channel partners.
• Differentiate products and services by delivering solutions that address customer needs and business challenges.

Marketing Leadership

• Develop and execute regional marketing plans aligned with business strategy and customer requirements.
• Collaborate with global product management teams to ensure alignment between regional market needs and overall portfolio strategy.
• Partner with sales leadership to execute integrated growth initiatives and customer engagement programs.
• Lead and manage product marketing resources to support business objectives.

Channel & Distributor Management

• Strengthen and expand distributor and channel partner networks.
• Coach and develop distributor partners to improve performance and market penetration.
• Participate in annual business planning and quarterly performance reviews with key partners.
• Evaluate and approve distributor network changes to ensure optimal market coverage.

People Leadership

• Set clear performance expectations and provide ongoing coaching, feedback, and development.
• Conduct field visits to assess capabilities, support skill development, and drive performance improvements.
• Create development plans and succession strategies for team members.
• Foster a culture of accountability, collaboration, and continuous improvement.

Operational Excellence

• Utilize CRM tools and sales analytics to drive forecasting accuracy and business insights.
• Manage budgets, expenses, and company assets responsibly.
• Ensure compliance with company policies, regulatory requirements, import/export regulations, and safety standards.

Your Qualifications

• Bachelor's degree preferred or the equivalent in education, training and experience.
• Minimum 7-10 years sales / business development leadership experience for personal protective products to industry.
• Experience leading field sales teams/BDM or other team preferred.
• Trained and knowledgeable in CRM software for forecasting and managing customer interactions.
• Preferred previous training in selling skills (e.g. Miller Heiman, etc.)
• Travel up to 75%

While Draeger values diverse global talent, this role requires current and ongoing work authorization in the United States. Unfortunately, Draeger is unable to provide visa sponsorship now or in the future.

Draeger is a federal government contractor. If this position requires access to federally restricted information, the individual's eligibility for and attainment of federally required licensing is a condition of employment.

Drager Benefits

At Draeger, Technology for Life means supporting our people in every aspect of their lives. We offer a competitive benefits package that may include:

• Medical, dental, and vision insurance
• Life, short- and long-term disability coverage
• 401(k) with company match
• Over 4 weeks of paid time off, plus holidays and parental leave
• Flexible spending accounts and employee assistance program

Select locations also offer free parking, an on-site gym, cafeteria, and game room.

Who we are

We're hiring! If you want your contributions to make a real difference, check out this new career opportunity with us at Draeger where we are led by the guiding principle "Technology for Life".

Draeger has several sites located across North America as well as field-based sales and service positions. Our North America headquarters is located in Telford, PA just north of Philadelphia. We also have US sites in Andover, MA, and Houston, TX. Our Canada site is located in Mississauga, Ontario.

Draeger is an Equal Opportunity Employer.