Sr. Director, Radiology Marketing (CT & X-ray), USCAN

GE HealthCare; Wisconsin; On-site; USD 146,000 - 218,000; Full time

Job summary

GE HealthCare is seeking a Sr. Director Marketing for Radiology in the USCAN region to shape and drive the marketing strategy for CT & Xray portfolios.

This leader accelerates portfolio growth by strengthening commercial activation, driving adoption of innovations, and elevating market presence. The role partners closely with USCAN commercial/product teams, USCAN/Global Product Marketing, and cross functional partners.

Qualifications

• Bachelor’s degree in Marketing, Engineering, Science, Business, Healthcare, or related field.
• Experience leading and executing positioning and digital marketing plans that drive measurable customer and business benefits.
• Experience developing strong customer-centric value propositions and content.
• Excellent interpersonal and oral and written communications skills.

Responsibilities

• Position CT and Xray solutions to win with customers.
• Build and execute the USCAN growth strategy for the radiology portfolio.
• Develop annual marketing strategy and plans with product managers.
• Deliver the Integrated Marketing Plan including campaigns, events, and demand generation.
• Drive leads using content and channel plans that leverage SEM, email, social, inside sales, events and more.
• Understand customers' staff, patient and clinical needs to identify outcomes GE HealthCare can deliver and create related marketing campaigns.
• Update and customize developed marketing materials for the USCAN radiology audience.
• Collaboratively develop, design and execute global and regional trade show experiences.
• Partner with commercial teams on strategic initiatives and targeted plays.
• Establish and Track KPIs; optimize with a lean, outcomes-based mindset.
• Train commercial teams on portfolio value propositions, competitive insights, and messaging.

Skills

Marketing strategy

Digital marketing

Communication skills

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related field

Job description

GE HealthCare is seeking a Sr. Director Marketing for Radiology in the USCAN region to shape and drive the marketing strategy for CT & Xray portfolios.

This leader accelerates portfolio growth by strengthening commercial activation, driving adoption of innovations, and elevating market presence. The role partners closely with USCAN commercial/product teams, USCAN/Global Product Marketing, and cross functional partners.