Sr. Director, Product Marketing

Doist; United States; On-site; USD 278,000 - 369,000; Full time

Job summary

Corelight is seeking a Senior Director of Product Marketing to define market positioning and shape messaging across the customer journey. You will own product launches, competitive strategy, and sales enablement while leading a high-performing PMM team.

This role requires deep cybersecurity market knowledge, strong storytelling, and the ability to leverage AI to scale impact across campaigns and content. You will collaborate with Product Management, Sales, Customer Success, Threat Research, and

Qualifications

• 15+ years of B2B enterprise marketing experience, including leadership in product marketing.
• 7+ years leading high-performing PMM teams.
• 5+ years of cybersecurity, NDR, or related market experience.
• Bachelor's degree in Marketing, Business, CS, or related field.
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Responsibilities

• Define and evolve product positioning, messaging, and value propositions across the portfolio to differentiate in cybersecurity.
• Develop and execute go-to-market strategies that accelerate product adoption and revenue growth.
• Lead all major product launches with cross-functional teams to deliver high-impact results.
• Build and scale world-class sales enablement, including messaging, battlecards, and customer stories.
• Establish Corelight as a thought leader by partnering with Threat Research and technical experts.
• Own analyst relations with Gartner, Forrester, IDC, and other analysts.
• Develop understanding of customer needs, market trends, and buyer personas to influence strategy.
• Lead, mentor, and develop PMM teams with clear goals and metrics.
• Partner with executive leadership to influence pricing, packaging, and market expansion.
• Champion an AI-first operating model to improve content, campaigns, and efficiency.
• Measure outcomes with data-driven insights to continuously improve initiatives.
• Ensure messaging remains accurate and consistent across channels.

Skills

B2B marketing leadership

Product marketing

Go-to-market strategy

AI in marketing

Cross-functional leadership

Strategic analysis

Analytical decision making

Analyst relations

Education

Bachelor's degree in Marketing or related field

Tools

AI tools

Job description

Be part of the team that defends the networks the world depends on Corelight defends the world’s most sensitive networks—from global commerce to national defense—quietly, relentlessly, and with resolve. As cyber threats grow faster and smarter, we serve as the trusted force behind network resilience, putting elite defense within reach. By transforming digital footprints from physical, virtual, and cloud networks into actionable insights, we empower defenders to illuminate blind spots and stay ahead of an evolving threat landscape. Built on open-source innovations and fueled by industry leading agentic AI technology, Corelight helps teams to detect advanced threats and close cases with unprecedented clarity and precision.

About the Role

Reporting to the Chief Marketing Officer, the Senior Director of Product Marketing will define how Corelight is positioned in the market and how our story is told across every stage of the customer journey. This leader will own product positioning, messaging, launches, competitive strategy, sales enablement, analyst relations, and market insights while leading a high-performing Product Marketing team. You will work closely with Product Management, Sales, Customer Success, Threat Research, and Executive Leadership to ensure Corelight's innovations translate into compelling customer value and measurable business growth. Success in this role requires equal parts strategic thinking, market expertise, exceptional storytelling, operational excellence, and the ability to leverage AI to scale marketing impact.

What You'll Do

• Define and evolve Corelight's product positioning, messaging, and value propositions across the portfolio, ensuring clear differentiation in the cybersecurity market.
• Develop and execute go-to-market strategies that accelerate product adoption, pipeline generation, and revenue growth.
• Lead all major product launches, partnering closely with Product Management, Sales, Customer Success, and Corporate Marketing to deliver coordinated, high-impact launches.
• Build and scale world-class sales enablement, including messaging, competitive intelligence, battlecards, presentations, customer stories, and sales plays.
• Establish Corelight as a thought leader by partnering with Threat Research and technical experts to create compelling content that shapes industry conversations.
• Own analyst relations for the product portfolio, building trusted relationships with firms such as Gartner, Forrester, IDC, and other influential industry analysts.
• Develop a deep understanding of customer needs, market trends, competitive dynamics, and buyer personas to influence product strategy and go-to-market priorities.
• Lead, mentor, and develop a high-performing Product Marketing team while establishing clear goals, operating rhythms, and performance metrics.
• Partner closely with executive leadership to influence product strategy, pricing, packaging, and market expansion opportunities.
• Champion an AI-first operating model, leveraging automation and modern AI tools to improve content creation, campaign execution, market intelligence, and team productivity.
• Measure and continuously improve the effectiveness of product marketing initiatives through data-driven insights and business outcomes.
• Ensure product and solution messaging remains accurate, compelling, and consistent across the website, customer-facing content, enablement materials, and marketing campaigns.

What You'll Bring

• 15+ years of B2B enterprise marketing experience, including significant Product Marketing leadership within enterprise software or cybersecurity.
• 7+ years leading and developing high-performing Product Marketing teams.
• 5+ years of experience in cybersecurity, Network Detection and Response (NDR), network security, intrusion detection, security operations, or a closely related market.
• Bachelor's degree in Marketing, Business, Computer Science, or a related field, or equivalent combination of education and professional experience.
• Demonstrated success developing product positioning, messaging, and go-to-market strategies that drive measurable business results.
• Experience leading complex enterprise product launches across multiple cross-functional organizations.
• Deep understanding of enterprise cybersecurity buyers, purchasing processes, and long, complex enterprise sales cycles.
• Strong experience partnering with industry analysts, media, customers, and executive stakeholders.
• Exceptional written, verbal, and presentation skills with the ability to translate complex technical capabilities into compelling business value.
• Proven ability to influence senior executives and build alignment across Product, Sales, Engineering, Customer Success, and Marketing.
• Strategic mindset supported by strong analytical skills and a data-driven approach to decision making.
• Demonstrated experience using AI and automation technologies to improve marketing operations, content development, enablement, and organizational efficiency.
• A passion for building teams, developing talent, and creating a culture of collaboration, accountability, and continuous improvement.

Notice of Pay Transparency

The compensation for this position may vary depending on factors such as your location, skills and experience. Depending on the nature and seniority of the role, a percentage of compensation may come in the form of a commission-based or discretionary bonus. Equity and additional benefits will also be awarded. Compensation Range $278,000 — $369,000 USD

Why Join Us?

Fueled by investments from top-tier venture capital organizations such as Crowdstrike, Accel and Insight, Corelight is one of the fastest growing network detection and response platforms in the industry. Our passionate team thrives in a collaborative, inclusive, and geographically distributed culture. We embrace diverse perspectives, neurodiversity, curiosity and low ego results - fostering an environment where every innovator can solve the toughest challenges in cybersecurity and contribute their best work. We are looking forward to meeting you. Check us out at www.corelight.com