Sr. Director - Product Management (Choose)

SupportFinity™; San Francisco (CA); On-site; USD 227,000 - 306,000; Full time

Benefits offered by this job

Merchandise discount

Generous PTO

Volunteer hours

401(k) with company matching

Employee stock purchase plan

Health, dental, vision, life insurance

Job summary

Gap Inc. is seeking a Sr. Director of Product Management for the Choose domain to shape how customers evaluate and select products across online and in-store experiences.

You will oversee Product Merchandising, Size & Fit, and Upsell & Cross-Sell, defining strategy and a data-informed execution framework that enhances clarity, trust in sizing, and basket value. Lead AI-powered sizing guidance, virtual try-on, and personalized recommendations, collaborating with UX, Engineering, Ecommerce,

Qualifications

• 10+ years of product management experience in retail or e-commerce.
• 5+ years in a senior leadership capacity overseeing cross-functional digital experiences.
• Proven track record of delivering improvements in conversion and revenue through product innovation.
• Strong technical acumen with experience in recommendation engines and personalization.
• Experience with agile product development and enterprise-level commerce platforms.

Responsibilities

• Define and execute a unified Choose strategy across Product Merchandising, Size & Fit, and Upsell & Cross-Sell to improve clarity, confidence, and conversion.
• Lead development of enhanced PDP experiences, inventory visibility, and promotional storytelling with data-driven optimization.
• Advance AI and personalization engines to support sizing guidance, virtual try-on, and real-time fit recommendations.
• Drive roadmap for upsell and cross-sell capabilities using predictive data and customer insights.
• Partner with Content Supply Chain, Purchase, and Customer Lifecycle teams to align content, pricing, and loyalty strategies.
• Foster a culture of experimentation with A/B testing and analytics to optimize product discovery.
• Build and lead a high-performing team of up to 8–12.

Skills

Product management

Leadership

Cross-functional collaboration

Agile methodologies

Data analytics

Tools

Recommendation engines

Personalization platforms

Commerce systems

AR/VR fit tools

Job description

Gap Inc.

Full-time

Unknown

Our brands bridge the gaps we see in the world.Old Navy democratizes style to ensure everyonehas access to quality fashion at every price point. Athleta unleashes the potential of every woman,regardless of body size, age or ethnicity. BananaRepublic believes in sustainable luxury for all. And Gapinspires the world to bring individuality to modern, responsibly madeessentials.This simple idea—that we all deserve to belong,and on our own terms—is core to who we are as acompany and how we make decisions.Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet.Ready tolearn fast, create with audacityand lead boldly? Join our team.

About The Role

The Sr. Director, Product Management – Choose is a strategic leader responsible for shaping how customers evaluate, compare, and select products across digital and in-store environments. This role oversees three core domains — Product Merchandising, Size & Fit, and Upsell & Cross-Sell — that collectively drive product understanding, confidence, and purchase intent.This leader defines the strategy and execution framework that delivers engaging, data-informed merchandising experiences; builds trust and accuracy in size and fit decisions through AI-driven tools; and uses intelligent recommendations to elevate basket value and customer satisfaction. Partnering closely with UX, Engineering, Ecommerce, Marketing, and Merchandising teams, this leader ensures the Choose experience is seamless, personalized, and aligned to brand identity across all touch points.

What You'll Do

• Define and execute a unified Choose strategy across Product Merchandising, Size & Fit, and Upsell & Cross-Sell to improve product clarity, confidence, and conversion.
• Lead development of enhanced PDP experiences, inventory visibility, and promotional storytelling that blend creativity and data-driven optimization.
• Advance the use of AI and personalization engines to support sizing guidance, virtual try-on, and real-time fit recommendations across channels.
• Drive the roadmap for upsell and cross-sell capabilities, leveraging predictive data and customer insights to increase basket size and engagement.
• Partner cross-functionally with Content Supply Chain, Purchase, and Customer Lifecycle teams to ensure seamless integration of content, pricing, and loyalty strategies within the Choose journey.
• Foster a culture of experimentation, using A/B testing and analytics to validate customer behavior insights and optimize product discovery and decision-making.
• Build and lead a high-performing team of up to 8–12, providing coaching, accountability, and development opportunities consistent with Gap Inc.’s leadership framework.

Who You Are

• 10+ years of product management experience in retail or e-commerce, including 5+ years in a senior leadership capacity overseeing cross-functional digital experiences.
• Proven track record of delivering measurable improvements in conversion, customer satisfaction, and revenue growth through product innovation.
• Strong technical acumen with experience in recommendation engines, personalization platforms, and commerce systems.
• Ability to lead and influence cross-functional teams, balancing creativity, data insights, and brand alignment.
• Excellent communication skills with the ability to articulate product vision and outcomes to executive and technical audiences.
• Experience with agile product development and enterprise-level commerce platforms.
• Familiarity with AI-based recommendation systems, AR/VR fit tools, and advanced analytics frameworks.
• Demonstrated ability to interpret behavioral and transactional data to guide roadmap decisions.
• Passion for user-centered design, innovation, and continuous improvement in the retail customer experience.
• Proven success building and developing high-performing, collaborative product teams.

Benefits at Gap Inc.

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.
• For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $226,700 - $306,100 USD

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

About the company

Gap Inc.