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ManpowerGroup’s enterprise AI organization seeks a Sr Director, Product Intelligence and Marketing Lead to own measurement and marketing across eight interconnected platforms. You will design a shared framework, define KPI taxonomies, and translate data into executive-ready dashboards and narratives.
Leading product marketing and go-to-market efforts, you will drive adoption, build onboarding materials, and enable teams to realize time to value.
Sr Director, Product Intelligence and Marketing Lead
Remote
Our client, an enterprise AI organization is seeking a Sr Director, Product Intelligence and Marketing Lead to join their team. As a Sr Director, Product Intelligence and Marketing Lead, you will be part of the Product Intelligence & Marketing organization supporting the enterprise portfolio of eight interconnected AI platforms. The ideal candidate will have a strategic mindset, strong measurement and analytics leadership, and the ability to translate evidence into executive-ready product marketing which will align successfully in the organization.
85.00 - 100.00/hour, w2
Own an integrated strategy that measures and markets the value of eight interconnected AI platforms, ensuring both mandates answer one clear question: what value do these platforms create for the enterprise. Design, build, and operate a shared measurement framework across all platforms, including KPI definitions, scorecard standards, event taxonomy, reporting requirements, and value-realization language—standardizing outcomes while allowing local flexibility. Translate platform signals into actionable insights through scorecards, executive and portfolio dashboards, and narrative reporting that drive portfolio steering decisions (invest, improve, scale, pause, or retire). Lead product marketing and go-to-market strategy grounded in proven value, creating consistent positioning and executive-ready materials such as leadership presentations, demos, event content, and supporting collateral. Drive adoption and enablement across the organization by building onboarding, training, documentation, and self-service resources—treating adoption as both a marketing objective and a measurable outcome.
Bachelor's degree, or comparable practical experience. 15+ years of experience in product management, product marketing, product analytics, or a related product discipline (or 13+ years with an MBA/MS, or 10+ years with a PhD/JD). Demonstrated experience building and operating a measurement, analytics, or value-realization framework spanning multiple products, platforms, or teams, including KPI definition, taxonomy, success criteria, data contracts, and reconciling differing metric definitions into a trusted measurement layer. Experience translating usage and outcome data into clear insights, dashboards, and narrative reporting that inform prioritization and investment decisions for senior stakeholders. Experience leading product marketing or go-to-market work, including value proposition development, internal launches and campaigns, and tailoring messaging to distinct internal audiences for technical products or platforms.
Lead a high-impact, enterprise-wide mandate that connects measurement and marketing to drive real portfolio decisions. Build a trusted measurement operating model that aligns decentralized platform teams around shared outcomes. Turn evidence into executive narratives, case studies, and internal campaigns that close the loop between value proof and value communication. Own adoption and enablement as a measurable outcome—helping more colleagues reach time to value. Build and develop a team spanning product marketing/communications and measurement/analytics to deliver shared adoption and value goals.
ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, Talent Solutions, and Jefferson Wells – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2023 ManpowerGroup was named one of the World's Most Ethical Companies for the 14th year - all confirming our position as the brand of choice for in-demand talent.