Sr. Director, Product Development

Allparts, Inc.; Madison (IN); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, vision

Paid time off

Paid parental leave

401k with company match

Employee stock purchase plan

Discounted products

Job summary

Dorman Products seeks a Senior Brand Manager to define brand strategy, lead cross‑functional teams across product, marketing, sales and customer experience, and drive brand storytelling in the powersports and automotive aftermarket.

The ideal candidate has 15+ years in product development with at least 10 in leadership, a strong track record of launches, agile experience, and exceptional communication and analytical skills. Indiana-based, full‑time, on‑site role.

Qualifications

• 15+ years in product development with leadership experience.
• Proven track record of launches in powersports or automotive aftermarket preferred.
• Strong strategic thinking and analytical skills.
• Experience with agile frameworks and product management tools.

Responsibilities

• Define and communicate a clear brand strategy aligned with objectives.
• Lead cross‑functional teams to ensure brand consistency across channels.
• Collaborate with executive leadership to align brand initiatives with business goals.
• Monitor brand performance metrics and optimize impact.
• Drive innovation in brand storytelling and engagement.

Skills

Strategic Leadership

Brand management

Product lifecycle

Cross‑functional collaboration

Market research

Data‑driven decisions

Education

Bachelor's degree in engineering

MBA preferred

Tools

Jira

Aha!/ProductPlan

Job description

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Date: Aug 20, 2026

Location: Madison, IN, US, 47250

Company: Dorman Products

SuperATV wasn’t born in a boardroom. It started with one mission: build parts that riders can trust. The same hands‑on, do‑it‑yourself mindset still drives everything we do. Our fast paced and casual work environment is highly focused on “Working to Wow” our customers and our community. SuperATV is a premier provider of ATV and UTV accessories, dedicated to enhancing off‑road experiences for enthusiasts worldwide. In 2022, SuperATV joined the Dorman team which is publicly traded under the stock ticker DORM. With more than 3,800 employees across 29 different locations and a family of brands that also includes Dorman, Dayton Parts and Eagle Suspension, Dorman reached a revenue of $2.13 billion in 2025.

Everyone who works at Dorman contributes to our success. That means everyone has a unique ability to make an impact on the business, regardless of role and experience. We encourage everyone to bring their authentic selves to work. The freedom to pursue new ideas, offer different perspectives, and grow in your career is fundamental to working at Dorman.

Job Summary

Primary Duties

Strategic Leadership

• Define and communicate a clear product vision and strategy aligned with company objectives.
• Lead the development and execution of product roadmaps across multiple product lines.
• Identify market opportunities through research, customer feedback, and competitive analysis.
• Oversee the entire product lifecycle from ideation to end-of-life.
• Optimize product mix and pricing strategies to maximize revenue and margin.
• Monitor progress and adjust plans to ensure timely delivery of high-quality products.
• Implement best practices and continuous improvement in product management.
• Conduct market research, competitive analysis, and voice‑of‑customer initiatives.
• Identify emerging trends and technologies in the offroad and automotive aftermarkets.
• Stay current with industry trends, emerging technologies, and customer needs.
• Drive innovation by proposing new product ideas and enhancements.
• Evaluate product performance and implement improvements based on data and feedback.

Brand Management:

• Define and lead the overall brand strategy, including positioning, voice, and visual identity.
• Lead cross‑functional teams to ensure brand consistency across product, marketing, sales, and customer experience.
• Collaborate with executive leadership to align brand initiatives with business objectives.
• Monitor brand performance metrics and adjust strategies to optimize impact.
• Champion innovation and continuous improvement in brand storytelling and engagement.

Team Management

• Build, mentor, and manage a high‑performing product development team.
• Foster a culture of innovation, accountability, and continuous improvement.
• Conduct performance evaluations and support professional growth of team members.

Cross‑Functional Collaboration

• Partner with engineering, marketing, sales, finance, and customer support to ensure successful product delivery.
• Align product initiatives with broader business strategies and stakeholder expectations.
• Facilitate communication between internal teams and external partners.

Education / Experience

• Bachelor’s degree in engineering, Business, or related field (Master’s preferred).
• 15+ years of experience in product development, with at least 10 years in a leadership role.
• Understanding of the powersports and/or automotive aftermarket industry.
• Proven track record of successful product launches and strategic impact.
• Strong understanding of product lifecycle management and development methodologies.
• Excellent leadership, strategic thinking, communication, and analytical skills.
• Experience with agile frameworks and product management tools.
• Passion for innovation and customer‑centric design.

Qualifications

The actual base pay offered to the successful candidate will depend on multiple factors, including but not limited to job‑related knowledge and skills, experience, business needs, geographical location, and internal pay equity. Compensation decisions are made based on the specific facts and circumstances of each role and candidate.

As a Dorman US contributor, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid time off (sick/vacation), and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and paid time off starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit‑sharing) and Discounted Employee Stock Purchase Plan.

Dorman Products is an equal opportunity employer; we value a combination of ideas, perspectives, and cultures at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status.EEO/AA Employer M/F/D/V. www.DormanProducts.com

Nearest Major Market: Bloomington Indiana
Nearest Secondary Market: Seymour
Job Segment: Senior Brand Manager, Senior Product Manager, PLM, Brand Manager, Branding, Marketing, Operations, Management