Sr. Product Manager, Local Listings & Reputation Management

Dwyer Franchising LLC; Irving (TX); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Hybrid working model

Competitive pay

Equity and bonus opportunities

Job summary

Dwyer Franchising LLC is seeking a Sr. Product Manager specializing in Local Listings and Reputation Management. This role involves owning and evolving the company's strategy to enhance local visibility and customer engagement across major platforms.

The position requires 8+ years of experience in digital marketing with emphasis on local SEO and reputation management and strong leadership skills to manage high-performing teams. Benefits include competitive pay, equity opportunities, and a hybrid work schedule.

Qualifications

• 8+ years of experience in digital marketing, local SEO, or reputation management.
• 3+ years of leadership experience managing high-performing teams.
• Ability to scale operations across multiple brands or locations.

Responsibilities

• Own and evolve Neighborly’s Local Listings & Reputation strategy.
• Manage presence across local discovery platforms.
• Lead reputation management and analytics efforts.

Skills

Analytical skills with Google Business Profile Insights

Local SEO expertise

Review management knowledge

Education

Bachelor’s degree in Marketing

Master’s degree or MBA preferred

Tools

Google Analytics

Reputation management platforms

Job description

Sr. Product Manager, Local Listings & Reputation Management

Responsibilities

• Own and evolve Neighborly’s Local Listings & Reputation strategy by defining enterprise standards, managing budgets, and driving the roadmap to improve local visibility, customer engagement, and revenue impact.
• Manage and optimize presence across all major local discovery platforms (e.g., GBP, Yelp, Meta, Apple Maps), ensuring accurate, consistent, and high‑performing listings that drive conversion (calls, clicks, bookings).
• Lead scalable reputation management and analytics, including review generation, monitoring, response strategy, and sentiment insights to enhance trust, influence customer decisions, and inform service improvements and retention opportunities.
• Drive performance optimization, reporting, and data integration, partnering with Marketing Analytics, Product, and IT to connect listing engagement to funnel metrics and revenue, and to build dashboards, data pipelines, and multi‑location capabilities.
• Leverage AI, tools, and operational leadership to scale the program, including automation, vendor and team management, technology selection, and serving as an SME while driving innovation in local discovery and emerging channels.

Qualifications

Experience

• 8+ years of experience in digital marketing, local SEO, listings management, or reputation management, with a strong emphasis on multi‑location or franchise environments.

Leadership

• 3+ years of leadership experience managing, hiring, and developing high‑performing teams, with demonstrated ability to scale operations across multiple brands or locations.

Skills

• Strong analytical skills with experience using tools such as Google Business Profile Insights, Google Analytics, and reputation management platforms to measure performance and drive optimization decisions.
• Deep understanding of local SEO, Google Business Profile optimization, and review management, including the role of reviews as a key driver of search visibility and customer trust.

Education

• Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Data Analytics, or a related field required.
• Master’s degree (MBA or equivalent) preferred.

Schedule & Benefits

• Hybrid working model; Monday‑Wednesday in office, Thursday‑Friday from home. Office locations: 500 E John Carpenter Fwy, Irving, TX; 1010 N University Parks Drive, Waco, TX.
• Full‑time, Monday – Friday, 8 AM – 5 PM local time zone.
• Competitive pay: commensurate with experience.
• Benefits: equity and bonus opportunities.

EEO Statement

Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.