Sr. Director, Offline Advertising

Leaf Home, LLC.; United States; Sur place; USD 150 000 - 200 000; Plein temps

Avantages offerts par ce poste

Industry-leading compensation package

Medical, dental, and vision benefits (

Résumé du poste

Leaf Home is seeking a Senior Director, Offline Advertising to lead our offline customer acquisition strategy across TV, radio, direct mail, print, and beyond. You will own media investments, measurement, and ROI with a focus on scalable growth and building a high-performing team.

You'll partner with Data Science, Finance, Product Marketing, Sales, and Operations to translate insights into strategic recommendations and drive expansion across enterprise channels.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or a related field.
• Master's degree preferred in related fields.
• Extensive experience with offline channels (TV/CTV, radio, print, OOH, direct mail).
• Proven ability to lead cross-functional strategic initiatives and teams.
• Strong attribution, media mix modeling, and measurement skills.

Responsabilités

• Develop and lead enterprise offline media strategy and budget allocation across multiple channels.
• Own channel performance, set growth targets, measure incremental impact, and optimize ROI.
• Drive testing and optimization across established and emerging media opportunities.
• Collaborate with Data Science for attribution models, MMM, incrementality testing, and geo testing.
• Build and mentor a high-performing growth marketing team and align with senior leadership.
• Partner with Creative, Finance, Product Marketing, Sales, and Operations to translate insights into strategy.

Formation

Bachelor's degree in Marketing, Business, Analytics, or related field

Master's degree in Marketing, Business Administration, Analytics, or related field

Deep expertise across offline channels (TV/CTV, radio, direct mail, OOH, print)

Experience leading cross-functional strategic initiatives

People leadership and building high-performing teams

Description du poste

About Leaf Home

At Leaf Home, we are powered by people on a single mission to make homeownership easy. We’ve crafted a team of the very best to ensure we make a difference by winning every day. In addition to serving our customers, Leaf Home strives to build a welcoming and inclusive workplace. We are proud to be a certified Great Place to Work® as well as a multi-year recipient of Top Workplaces recognition. From competitive medical benefits to people-focused committees like the Women’s Committee, Diversity & Inclusion Committee, and VetConnect, we are dedicated to making Leaf Home a workplace where you can win every day. Come grow your career with us.

Why Leaf Home

• We Win – Being driven every day to win is who we are
• People Powered – Recognized as a top Ohio and U.S. workplace by Great Place to Work®, Energage, and more
• Family Feel with Enterprise-Level Resources – You are important to us, and we’ve built a culture you’ll love
• Support – Inclusion, sustainability, and reliability surround everything we do
• Personal Growth – Dedicated to providing resources and encouragement for employee growth
• Mobility – Locations throughout the U.S. and Canada, with continued expansion

Position Summary

The Senior Director, Offline Advertising leads Leaf Home's offline customer acquisition strategy and performance across television, audio, direct mail, print, OOH and emerging channels. This role is accountable for media investment, incremental customer and revenue growth, acquisition efficiency, measurement strategy, and the development of a high-performing team.

Essential Duties And Responsibilities

• Develop and lead enterprise offline media strategy, investment portfolios, and budget allocation across Linear TV, Connected TV, radio, podcasts, direct mail, print, billboards, and emerging channels, aligning investments with business priorities and market opportunities.
• Own channel performance and business outcomes by setting growth targets, measuring incremental customer and revenue impact, and optimizing investments to maximize acquisition efficiency and ROI.
• Drive testing and optimization initiatives by balancing established acquisition channels with new audiences, partnerships, media opportunities, and emerging technologies to generate scalable consumer demand.
• Partner with Data Science and Analytics teams to enhance attribution models, media mix modeling, incrementality testing, geo testing, and creative performance measurement to inform investment decisions.
• Build, lead, and develop high-performing growth marketing teams through clear goal setting, capability development, performance management, and hands‑on leadership of key growth initiatives.
• Collaborate with senior leadership and cross‑functional teams including Creative, Finance, Product Marketing, Sales, Contact Center, and Operations to translate media insights into strategic business recommendations and support organizational growth objectives.

Experience And Minimum Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or a related field.
• 12 years of experience in performance marketing, growth marketing, or offline customer acquisition, including leadership responsibility for teams and significant media investment.
• Four additional years of directly related experience may be considered in lieu of the required bachelor's degree.
• Deep expertise across multiple offline acquisition channels, such as TV/CTV, radio/audio, podcasts, direct mail, OOH, and print.
• Demonstrated success managing large media budgets and improving incremental growth, return, and acquisition efficiency.
• Advanced knowledge of attribution, media mix modeling, incrementality testing, experimentation, and performance measurement.
• Experience leading cross-functional, long-term strategic initiatives and translating complex performance data into clear business decisions.
• Strong people leadership skills with experience building teams, developing leaders, managing performance, and influencing senior executives.
• Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities Or Certifications

• Master's degree in Marketing, Business Administration, Analytics, or a related field.
• Experience in home services, lead generation, direct-to-consumer marketing, or another high-volume customer acquisition business.
• Experience scaling emerging offline media channels, partnerships, audiences, or measurement capabilities.

Travel Requirements

• Up to 20% travel may be required.

Overtime/Additional Hours Requirements

• Additional and non-standard hours may be required (exempt).

Physical Requirements

• Normal office environment.
• Performs indoor work in a climate-controlled environment.
• Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.

Are We Your Company?

Focused On Growth Leaf Home Is Dominating The Home Improvement Industry As We Continue To Grow. We Work Hard And Play Harder. With Offices Across The U.S. And Canada, Our Diverse Team Spans Marketing, Sales, Installation, And Service. We Are Committed To Employee Growth Through

• Innovating, Always – Providing cutting-edge solutions for employees and customers
• Partnering with Our Customers – Building trusted relationships at the core of everything we do
• Empowering Employees – Creating opportunities for growth and success in a supportive environment
• Supporting Our Communities – Giving back to the places our customers and employees call home

What We Offer

• Industry-leading compensation package
• Competitive medical, dental, and vision benefits after 60 days
• Retirement savings plan with company match
• Paid parental leave and generous paid time off programs
• On-campus fitness programs and meal delivery services
• Comprehensive health, wellbeing, financial wellness, and childcare benefits
• Opportunities for growth and advancement

Additional Perks

• Employee assistance program with 24/7 legal, financial, and counseling support
• Employee discount marketplace with thousands of savings options
• Flexible Gym membership
• Employee resource groups, including VetConnect and the Women’s Committee

Awards and Recognition

Leaf Home Has Been Recognized As a Top Workplace By The Plain Dealer, Is a Multi-year Recipient Of Top Workplaces USA By Energage, And Is Great Place To Work® Certified™. Additional Recognitions Include

• Remodeling 550 list placements
• Qualified Remodeler Top 500 rankings
• Smart Culture Awards for employee-focused culture
• Inc. 5000 and Inc. 5000 Regionals: Midwest growth recognition

For a full list of awards, visit www.leafhome.com/press/.

Diversity and Equal Opportunity

Leaf Home is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. Employment decisions are made without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, genetic information, veteran status, or disability, in accordance with applicable law.

Americans With Disabilities Act Statement And Contact

Leaf Home is committed to honoring the spirit and requirements of the Americans with Disabilities Act. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [e-mail].