Sr. Director of Marketing Strategy, Analytics, and Engineering

Working Nomads; United States; Remote; USD 223,000 - 329,000; Full time

Job summary

A leading tech company is seeking a Sr. Director of Marketing Strategy, Analytics, and Engineering to shape marketing strategies and drive growth. This remote role involves leading teams that transform data into actionable insights and effective campaigns, requiring extensive experience in marketing and analytics. Competitive pay and comprehensive benefits provided.

Benefits

Competitive pay

Generous time off

Healthcare benefits

Retirement savings program

Qualifications

• 10+ years in marketing strategy and data analytics, with 5+ years of people leadership.
• Experience in SaaS, tech, or high-growth environments preferred.
• Certification in marketing analytics or data science is a plus.

Responsibilities

• Define and drive global marketing strategies based on data.
• Build and mentor the marketing strategy and analytics teams.
• Lead annual/quarterly planning and forecasting.

Skills

Leadership

Data analytics

Communication

Strategic thinking

Collaboration

Education

Bachelor's degree in Marketing, Business, or related

Advanced degree (MBA preferred)

Tools

Tableau

Salesforce

Job description

Sr. Director of Marketing Strategy, Analytics, and Engineering

Join the team as Twilio’s next Sr. Director of Marketing Strategy, Analytics, and Engineering.

About the job

This position is needed to lead and elevate Twilio’s global marketing strategy, turning data into actionable insight that drives growth and customer engagement.

We’re looking for a strategic thinker and data storyteller to shape marketing decisions, inspire teams, and deliver real-world results. You’ll build and lead a team that transforms millions of data points into clear direction for campaigns, and drives revenue growth and retention.

Responsibilities

In this role, you’ll:

• Create a forward-looking point of view on the future of marketing and how we’ll drive success.
• Define and drive global marketing strategies through actionable data and deep customer insight.
• Build, mentor, and scale the marketing strategy, analytics and data activation teams, fostering a culture of experimentation and measurable impact.
• Lead annual/quarterly planning, forecasting, and OKR setting to guide execution across all marketing functions.
• Partner across Marketing, Finance, and the GTM org to align go-to-market and growth strategies.
• Own and Drive Marketing spend efficiencies, ROI analysis, optimization initiatives, and development of executive-ready dashboards.

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 10+ years in marketing strategy, data analytics, or related functions, with 5+ years of people leadership.
• Expertise with analytics and BI tools (e.g., Tableau, Salesforce).
• Strong communication, leadership, and cross-functional collaboration skills.
• Advanced degree (MBA or similar) strongly preferred.
• Experience in SaaS, tech, or high-growth environments preferred.
• Certification in marketing analytics or data science is a plus.
• Passion for innovation, storytelling, and customer-centric thinking

Location

This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Compensation

The estimated pay ranges for this role are as follows:

• Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C.: $223,300 - $279,200.
• Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $236,500 - $295,600.
• Based in the San Francisco Bay area, California: $262,700 - $328,400.

This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

Applications for this role are intended to be accepted until October 31, 2025, but may change based on business needs.