Sr. Director, Media Strategy & Analytics

Nutrafol

United States

On-site

USD 190,000 - 210,000

Full time

14 days+

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Benefits offered by this job

Comprehensive medical, dental, and vision package

401K with employer match

Quarterly Bonus Program

Flexible PTO

Monthly wellness stipend

Free Nutrafol subscription

Job summary

A pioneering hair wellness company seeks a Sr. Director, Media Strategy & Analytics to drive innovative media strategies and manage substantial budgets. The ideal candidate will have over 12 years of experience, particularly in eCommerce, and expertise in upper- and mid-funnel planning. Responsibilities include leveraging data-driven insights to enhance brand presence and collaborating across teams for effective storytelling. This role offers a fully remote work experience with a competitive salary range of $190,000 - $210,000 USD.

Qualifications

12+ years of experience in media strategy or brand marketing.
Experience in an eCommerce/DTC company is required.
Deep expertise in upper- and mid-funnel media planning.

Responsibilities

Define and lead media strategies that fuel acquisition.
Manage substantial media budgets across various channels.
Drive innovation in placements and partnerships that deepen engagement.

Skills

Media strategy

Brand marketing

Data analytics

Leadership

Communication

Collaboration

Quantitative analysis

Tools

Microsoft Excel

Media Platforms

Growth tools

Brand research tools

Job description

Keep Growing with Nutrafol

We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation. Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You

We are seeking an accomplished and forward-thinking Sr. Director, Media Strategy & Analytics to lead the development and execution of innovative media strategies across upper- and mid-funnel channels. This leader will own substantial media budgets and play a critical role in driving brand equity, awareness, and consideration that ultimately complements and accelerates performance marketing. You will combine analytical rigor, creative innovation, and partnership development to identify whitespace opportunities, optimize channel mix, and elevate our brand presence. They will also bring expertise with brand research tools (e.g., Ipsos, Numerator, Circana) to understand audience shifts, cultural trends, and competitor positioning, and translate those insights into data-driven media strategies that strengthen brand favorability and preference.

Responsibilities

Media Strategy & Leadership

Define and lead upper- and mid-funnel media strategies, ensuring investments build long-term brand equity while fueling acquisition and performance goals.
Manage substantial multi-million-dollar media budgets across video, CTV, OOH, social, influencer, audio/podcasts, sponsorships, and partnerships.
Establish a clear media investment framework that aligns awareness and consideration KPIs with topline growth objectives.
Serve as the executive thought partner to Growth, Brand, and Creative leadership on how media drives both brand health and customer acquisition.

Innovation & Partnerships

Drive innovation in placements, partnerships, and sponsorships that differentiate the brand and deepen consumer engagement.
Evaluate and secure non-traditional media opportunities (cultural moments, retail media, brand collaborations) that expand reach and impact.
Incorporate AI-driven tools and emerging media platforms into planning and testing to stay ahead of industry trends.

Data-Driven Insights & Measurement

Partner with Data & Analytics to translate MMM, MTA, and incrementality studies into upper-funnel strategies.
Leverage Growth tools (Campaign Manager, MTA, Media Platforms, Tableau Dashboard) and brand tools (Ipsos, Muck Rack, Numerator, Circana) to identify opportunities, track unaided/aided awareness, and uncover whitespace for growth.
Use research and measurement to continuously refine targeting, frequency, and channel allocation.
Ensure awareness, consideration, and brand favorability KPIs are systematically monitored and linked to business outcomes.
Establish feedback loops and performance recaps, ensuring insights from brand and performance media are shared across Growth, Brand, and Creative teams to influence future strategy, messaging, and investment decisions.

Cross-Functional Collaboration

Work with Creative to ensure messaging and storytelling are optimized for media channels and informed by performance learnings.
Partner with Performance Marketing to connect brand media with lower-funnel efficiency, creating a full-funnel growth engine.
Act as a bridge across Growth, Brand and Analytics, aligning stakeholders on investment decisions and impact.

Team Leadership & Development

Lead and mentor a team of Media Managers and Analysts, building expertise in both brand and performance media.
Create an environment of innovation, rigor, and test-and-learn culture.
Elevate team capabilities to operate at the intersection of creative storytelling, analytical rigor, and media innovation.

Requirements

12+ years of experience in media strategy, brand marketing, or growth marketing, with a proven track record of managing substantial media budgets.
Experience working in an eCommerce/DTC company is required
Deep expertise in upper- and mid-funnel media planning (video, CTV, audio, OOH, influencer, partnerships)
Familiarity with brand research tools (Ipsos, Numerator, Muck rack, Circana, and Hootsuite) and ability to translate findings into actionable strategies
Strong understanding of MMM, MTA, incrementality testing, and how to connect insights to upper-funnel investment decisions
Demonstrated ability to design innovative placements, sponsorships, or partnerships that drive awareness and brand favorability
Exceptional storytelling and communication skills; ability to influence executives and cross-functional partners
Leadership experience managing and developing high-performing teams across media strategy and analytics
Proven track record of marrying brand media with performance marketing to deliver measurable business results
Exceptional proficiency with Microsoft Excel, ability to work with and analyze large data sets quickly, accurately, and efficiently
Experience working with multiple analytics and measurement (MMM and MTA) tools
Strong quantitative and analytical skills with a solid understanding of key marketing metrics (CPA, CPM, CTR, CVR, CPL)
Proven cross functional collaboration and communication skills

Salary Range

$190,000 - $210,000 USD

Perks & Benefits