Sr. Director, Marketing - Americas

Couchbase; Santa Clara (CA); Remote; USD 180,000 - 250,000; Full time

Job summary

Couchbase is seeking a Sr. Director of Marketing for the Americas to drive growth and lead marketing strategies across key territories. This pivotal role involves executing comprehensive regional marketing plans while collaborating closely with sales leadership. The ideal candidate will demonstrate a proven track record in demand generation and possess strong leadership skills.

Benefits

Generous Time Off Program

Wellness Benefits

Financial Planning

Fun Perks

Qualifications

• 7+ years of experience in B2B marketing.
• 5+ years in a regional or field marketing role.
• Demonstrated success in driving demand generation.

Responsibilities

• Develop and execute America's marketing strategies.
• Achieve pipeline generation goals for new customers.
• Execute campaigns and programs to drive demand.

Skills

Strategic Planning

Tactical Execution

Analytical Skills

Collaboration

Tools

Marketing Automation Tools

Analytics Platforms

Job description

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As industries race to embrace AI, traditional database solutions fall short of rising demands for versatility, performance, and affordability. Couchbase is leading the way with Capella, the developer data platform for critical applications in our AI world. By uniting transactional, analytical, mobile, and AI workloads into a seamless, fully managed solution, Couchbase empowers developers and enterprises to build and scale applications with unmatched flexibility, performance, and cost-efficiency—from cloud to edge. Trusted by over 30% of the Fortune 100, Couchbase is unlocking innovation, accelerating AI transformation, and redefining customer experiences. Come join our mission.

The Senior Director, Marketing - Americas (AMER), is pivotal in driving Couchbase's growth strategy across the region. This role is a key member of the marketing leadership team, and leads marketing efforts in the Americas, operating in lock-step with sales leadership in the region. This includes all field and partner marketing activities, managing major cloud providers, influencing digital investments, and increasing awareness in our territories. The role focuses on developing and executing a comprehensive regional marketing strategy that drives demand, generates pipeline, and optimizes marketing investments for maximum return on investment.

The ideal candidate is a strategic thinker with hands-on execution capability, adept at managing multiple stakeholders, and thrives in a fast-paced environment. This senior enterprise marketing professional has a proven track record of team leadership, strategic planning, and program execution, and must have experience supporting highly-targeted demand generation across multiple solutions, territories and verticals across the Americas.

This role is instrumental in building a best-in-class marketing organization. This is a remote position, based in the United States, and reports to the Chief Marketing Officer.

Key Responsibilities

Regional Marketing Strategy

• Develop and execute America's marketing strategies that align with the global marketing plan and drive measurable results.
• Achieve pipeline generation goals for new customers and expansions while optimizing marketing investments for maximum efficiency.
• Adapt global initiatives to suit regional needs, address industry-specific nuances, and grow market presence and awareness.
• Support regional territory planning to optimize pipeline coverage and sales acceleration.

Field Marketing and Demand Generation

• Execute campaigns, programs, and content to drive demand across key territories, verticals, and segments.
• Collaborate with global teams to implement full-funnel marketing programs, including webinars, digital campaigns, partner initiatives, and public relations.
• Use account-based marketing to engage high-priority accounts and accelerate deal cycles.
• Plan and manage events such as trade shows, conferences, and other activities to generate leads, promote the brand, and engage customers.
• Ensure effective lead management and follow-up processes with Sales Development Representatives (SDRs), sales teams, and partners.

Marketing Planning, Budget and Operations

• Develop and manage Americas marketing budget.
• Monitor, analyze, and report on marketing efficacy, using data to drive continuous improvement.
• Collaborate with field leadership to ensure optimizing pursuits, pipeline coverage, acceleration, and alignment across territories.
• Work directly with marketing and sales operations to ensure consistent lead flow.

Leadership and Team Development

• Build a high performance marketing team with role clarity and accountability.
• Proactively negotiate resources and deliverables across the organization.
• Ensure alignment and collaboration with the corporate marketing teams.
• Supervise, mentor, and lead a small team of employees and contractors.

Qualifications

Experience

• 7+ years of experience in B2B marketing, with 5+ years in a regional or field marketing role.
• Demonstrated success in driving demand generation and achieving measurable pipeline growth.
• Experience working in high-growth enterprise technology or software companies, ideally targeting developers or architects.
• Results-oriented with a strong sense of accountability.
• Highly collaborative, proactive, and adaptable.
• Strong analytical mindset, capable of making data-driven decisions.

Skills

• Strong strategic planning and tactical execution skills.
• Proven ability to build highly effective working relationships with sales, partners, and cross-functional teams.
• Expertise in marketing automation tools (e.g., Marketo, Salesforce) and analytics platforms.
• Exceptional communication skills, including the ability to articulate complex ideas clearly and persuasively.

Why Couchbase?

Modern customer experiences need a flexible cloud database platform that can power applications spanning from cloud to edge and everything in between. Couchbase's mission is to simplify how developers and architects develop, deploy and consume modern applications wherever they are. We have reimagined the database with our fast, flexible and affordable cloud database platform Capella, allowing organizations to quickly build applications that deliver premium experiences to their customers– all with best-in-class price performance. More than 30% of the Fortune 100 trust Couchbase to power their modern applications and build innovative new ones. See our recent awards to learn why Couchbase is a great place to work.We are honored to be a part of the Best Places to Work Award for the Bay Area and the UK. Couchbase offers a total rewards approach to benefits that recognizes the value you create here, so that you in turn may best serve yourself and your family. Some benefits include :

• Generous Time Off Program - Flexibility to care for you and your family
• Wellness Benefits - A variety of world class medical plans to choose from, along with dental, vision, life insurance, and employee assistance programs
• Financial Planning - RSU equity program , ESPP program , Retirement program
• and Business Travel Insurance
• Fun Perks - An ergonomic and comfortable in-office / WFH setup. Food & Snacks for in-office employees.
• And much more!
• Note : some programs are not applicable to all countries. Please discuss with a Couchbase recruiter to learn more.

Learn More About Couchbase

News and Press Releases

Couchbase Blog

Investors

Disclaimer

Couchbase is committed to being an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans' status, or any other characteristic protected by law. Join an impact initiative group and experience the amazing feeling of Couchbase can-do culture.

By using this website and submitting your information, you acknowledge our Candidate Privacy Notice and understand your personal information may be processed in accordance with our Candidate Privacy Notice following guidelines in your country of application.

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Software Development

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