Sr. Director, Growth & Ecosystem Marketing

Altera; San Jose (CA); On-site; USD 232,000 - 340,000; Full time

Job summary

Altera in San Jose, California seeks an experienced outbound marketing leader to define and execute the strategy that expands our customer base from 15,000 to 20,000+. You will lead a high-impact team and partner with product, sales, and planning to go to market with one voice.

You will own channel and ecosystem campaigns, direct the outbound motion with executive sponsorship for major partnerships, and shape the brand narrative across flagship events and AI design flow initiatives that attract

Qualifications

• 12+ years of experience in B2B technology marketing, including demand generation, channel marketing, ecosystem marketing, product marketing, or go-to-market leadership.
• 7+ years of people leadership experience, including managing and developing senior managers and high-performing teams.
• 5+ years of experience developing and executing global marketing strategies that drive measurable customer acquisition and revenue growth.
• 5+ years of experience working with channel partners, distributors, systems integrators, or technology ecosystem partners.
• Experience leading joint marketing initiatives with strategic technology partners, including semiconductor, cloud, software, AI, EDA, or enterprise technology companies.
• Demonstrated experience managing multimillion-dollar marketing budgets and making investment decisions across programs, partners, events, and campaigns.
• Proven track record of building and scaling customer acquisition programs in complex B2B markets.
• Experience influencing executive stakeholders and aligning cross-functional organizations including product management, sales, engineering, and business planning teams.
• Strong analytical and data-driven decision-making skills with experience establishing goals, measuring performance, and optimizing investment based on business outcomes.
• Excellent communication, presentation, and executive relationship management skills.

Responsibilities

• Own outbound strategy: Decide which customers, segments and regions to target, and how to split investment across channel, ecosystem, partners, brand and field.
• Grow growth engines by building channel and ecosystem into growth engines, each with its own mandate.
• Own the distributor relationships and set direction for joint marketing plans.
• Lead campaigns with key tech partners to reach new markets; act as executive sponsor for those partnerships.
• Make AI-assisted tools a reason to choose Altera for FPGA users.
• Set brand direction and ensure flagship events land strategically.
• Decide where dollars, headcount and co-marketing funds go based on results.
• Partner with product, vertical marketing and planning leaders for one go-to-market voice.

Skills

Cross-functional leadership

Strategic planning

Data-driven decisions

Executive stakeholder mgmt

Channel & partner marketing

Budget management

B2B marketing

Education

Bachelor's Degree in Marketing/Business/Engineering

Tools

Marketing automation

CRM platforms

AI marketing tools

Job description

Job Details: Job Description: You'll own how Altera reaches the tens of thousands of customers that direct sales can't cover. You set the outbound strategy and lead the outbound marketing team in carrying it out.

The goal is to grow the customer base from about 15,000 to 20,000+.

Strategic responsibilities

• Outbound strategy: Decide which customers, segments and regions to target, and how to split investment across channel, ecosystem, partners, brand and field.
• Growth engines: Build channel and ecosystem into growth engines, each with its own mandate.
• Distribution: Own the executive relationship with distributors and set direction for joint marketing plans.
• Technology partner campaigns: Lead joint campaigns with key CPU, memory, AI/software, EDA, OS and cloud partners to reach new markets and customers. Act as executive sponsor for those partnerships.
• AI design flow: Make Altera's AI-assisted tools a reason to choose Altera, for both new and existing FPGA users.
• Market voice: Set brand direction and the company narrative, and make sure flagship events land strategically.
• Investment: Decide where dollars, headcount and co-marketing funds go, and shift them based on results.
• Alignment: Partner with product, vertical marketing and planning leaders so Altera goes to market with one voice.

Team leadership

• Build and lead a high-performing outbound marketing team.
• Set outcomes and hold people accountable.
• Hire owners, not producers, with AI handling most production work.
• Keep the team working as one go-to-market motion.
• Develop leaders and plan succession.

Success looks like

• Customer base growing toward 20,000+.
• Channel and ecosystem recognized as real growth engines.
• Partner campaigns bringing in customers Altera can’t reach alone.
• AI design flow seen as a reason to choose Altera.
• Outbound marketing seen by leadership as a strategic investment.

The pay range below is for Bay Area California only. Actual salary may vary based on a number of factors including job location, job-related knowledge, skills, experiences, trainings, etc. We also offer incentive opportunities that reward employees based on individual and company performance.

$231.5K - $340.0K USD

We use artificial intelligence to screen, assess, or select applicants for the position. Applicants must be eligible for any required U.S. export authorizations.

Qualifications

• Minimum Qualifications Bachelor's Degree in Marketing, Business, Engineering, or a related field.
• 12+ years of experience in B2B technology marketing, including demand generation, channel marketing, ecosystem marketing, product marketing, or go-to-market leadership.
• 7+ years of people leadership experience, including managing and developing senior managers and high-performing teams.
• 5+ years of experience developing and executing global marketing strategies that drive measurable customer acquisition and revenue growth.
• 5+ years of experience working with channel partners, distributors, systems integrators, or technology ecosystem partners.
• Experience leading joint marketing initiatives with strategic technology partners, including semiconductor, cloud, software, AI, EDA, or enterprise technology companies.
• Demonstrated experience managing multimillion-dollar marketing budgets and making investment decisions across programs, partners, events, and campaigns.
• Proven track record of building and scaling customer acquisition programs in complex B2B markets.
• Experience influencing executive stakeholders and aligning cross-functional organizations including product management, sales, engineering, and business planning teams.
• Strong analytical and data-driven decision-making skills with experience establishing goals, measuring performance, and optimizing investment based on business outcomes.
• Excellent communication, presentation, and executive relationship management skills.

Preferred Qualifications

• Master's Degree (MBA or equivalent).
• Experience within semiconductor, FPGA, EDA, embedded systems, AI infrastructure, cloud computing, or related technology industries.
• Experience leading global channel and ecosystem marketing organizations.
• Knowledge of FPGA, semiconductor, AI, and edge computing markets.
• Experience leveraging AI-enabled marketing tools, automation platforms, and data-driven customer engagement strategies.
• Experience supporting rapid business growth, corporate transformation, IPO preparation, or high-growth technology organizations.

Job Type

Regular

Shift

Shift 1 (United States of America)

Primary Location

San Jose, California, United States

Posting Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation or any other characteristic protected by local law, regulation or ordinance.

About Altera

Altera: Accelerating Innovators Altera provides leadership programmable solutions that are easy-to-use and deploy in applications from cloud to edge, offering limitless AI possibilities. Our end-to-end broad portfolio of products including FPGAs, CPLDs, Intellectual Property, development tools, System on Modules, SmartNICs and IPUs provide the flexibility to accelerate innovation. Altera is helping to shape the future through pioneering innovation that unlocks extraordinary possibilities for everyone on the planet.