Sr. Director, Global Commercialization

TERUMO BCT, INC; Lakewood (CO); On-site; USD 236,000 - 296,000; Full time

Job summary

Terumo Blood and Cell Technologies seeks a Senior Director, Global Commercialization to lead downstream marketing and enable regional teams to launch, position, and grow our portfolio worldwide. You will ensure offerings, pricing, messaging, and sales tools meet regional needs and market dynamics, while coordinating with global and regional partners.

The role requires deep understanding of customer journeys and regional operations, with a track record of building high-performing global marketing

Qualifications

• Minimum 15 years of experience in downstream marketing, commercialization, or regional marketing roles.
• Regional marketing or on-site commercial experience required; ability to align enterprise and regional needs.
• Experience in medical device or pharmaceutical industries strongly preferred.
• Proven success enabling sales organizations and driving adoption of complex solutions globally.
• Strong pricing, positioning, and sales enablement experience.

Responsibilities

• Develop differentiated positioning, value propositions, messaging, and customer engagement strategies.
• Lead global marketing teams to support regional commercial organizations and market access.
• Drive launch excellence, pricing guidance, and portfolio growth across markets.
• Collaborate with Strategic Marketing, PLM, Commercial Excellence, and regional leaders to align priorities.
• Mentor a high-performing team and scale best practices across markets.

Skills

Downstream marketing

Global team leadership

Pricing strategy

Sales enablement

Regional marketing

Job description

At Terumo Blood and Cell Technologies, our 8,000+ global associates proud to come to work each day, knowing that what we do impacts the lives of patients around the world. For Terumo, for Everyone, Everywhere.

We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient’s life every second of every day and are committed to continuing to increase the number of patients we serve. Advancing healthcare with heart.

With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Join us and help shape wherever we go next. You create your future and ours.

JOB SUMMARY

The Senior Director, Global Commercialization is the downstream marketing leader responsible for maximizing the commercial success of Terumo BCT’s portfolio by enabling regional commercial teams to effectively launch, position, and grow solutions worldwide. This leader ensures that offerings, pricing, messaging, and sales enablement tools are aligned to customer needs, market dynamics, and the realities of how we sell.

This role requires deep understanding of the customer journey, regional commercial operations, and the unique cultural nuances across global markets. The Senior Director leads a team of global marketers who partner closely with regional commercial organizations, Commercial Excellence, Strategic Marketing, Platform Lifecycle Management, Marketing & Communication and Patient Access to deliver seamless, high‑impact commercialization support and brand recognition. The Senior Director is also responsible for ensuring that regional market needs and key market trends are effectively represented and integrated into Strategic Marketing priorities.

Success in this role means regions are equipped to win with differentiated positioning, world‑class sales enablement, strong pricing guidance, and launch excellence that accelerates adoption and portfolio growth. Equally important is ensuring that regional needs are effectively represented and integrated into the priorities of both Strategic Marketing and Platform Lifecycle Management globally.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Develop differentiated positioning, value propositions, messaging, and customer engagement strategies that balance global consistency with regional market needs.
• Strengthen global awareness and recognition of our portfolio, partnering with Marketing Communications to translate portfolio value into compelling, consistent market-facing communications.
• Drive launch excellence, ensuring effective knowledge transfer, market readiness, and execution to accelerate penetration and adoption.
• Lead Global Scientific Marketing to drive awareness on the value proposition of our portfolio and ultimately its global adoption.
• Ensure commercialization strategies reflect customer workflows, decision drivers, pain points, and the realities of how we sell.
• Develop pricing guidance and value-based pricing strategies that strengthen competitiveness and profitability.
• Monitor commercial portfolio performance and identify opportunities to accelerate growth, improve adoption, and optimize portfolio value.
• Support portfolio optimization, including country exclusion and other commercial performance interventions where appropriate.
• Prioritize commercialization resources and activities toward the opportunities with the greatest potential to drive adoption, differentiation, and portfolio growth.

Enable Regions to Win & Accelerate Adoption

• Serve as the primary global interface with regional commercial organizations, ensuring strong two-way communication and alignment between enterprise and regional teams.
• Capture and synthesize Voice of Customer, regional market needs, competitive insights, and market trends to inform Strategic Marketing and PLM.
• Represent regional commercial perspectives within New Opportunity Assessment teams, bringing customer needs, market dynamics, adoption considerations, and commercial requirements into Project Charter development.
• Partner closely with Strategic Marketing, PLM, Commercial Excellence, Regional Marketing, Sales Leadership, and other functions to align enterprise priorities with market realities.
• Connect regional teams to share best practices, cross‑pollinate ideas, and scale successful approaches across markets.
• Build, coach, and mentor a high‑performing global team of commercialization leaders with strong customer understanding, commercial execution, and regional partnership capabilities.
• Strengthen team capability in positioning, pricing, sales enablement, launch excellence, and customer engagement.
• Foster a culture of customer empathy, curiosity, accountability, and disciplined prioritization.
• Elevate commercialization capability across the broader Commercial organization through common frameworks, tools, training, and best‑practice sharing.
• Strengthen connectivity across global and regional marketing teams, creating shared accountability for commercialization outcomes and market success.

Connect the Enterprise to the Market

• Serve as the primary global interface with regional commercial organizations, ensuring strong two‑way communication and alignment between enterprise and regional teams.
• Capture and synthesize Voice of Customer, regional market needs, competitive insights, and market trends to inform Strategic Marketing and PLM.
• Represent regional commercial perspectives within New Opportunity Assessment teams, bringing customer needs, market dynamics, adoption considerations, and commercial requirements into Project Charter development.
• Partner closely with Strategic Marketing, PLM, Commercial Excellence, Regional Marketing, Sales Leadership, and other functions to align enterprise priorities with market realities.
• Connect regional teams to share best practices, cross‑pollinate ideas, and scale successful approaches across markets.
• Build, coach, and mentor a high‑performing global team of commercialization leaders with strong customer understanding, commercial execution, and regional partnership capabilities.
• Strengthen team capability in positioning, pricing, sales enablement, launch excellence, and customer engagement.
• Foster a culture of customer empathy, curiosity, accountability, and disciplined prioritization.
• Elevate commercialization capability across the broader Commercial organization through common frameworks, tools, training, and best‑practice sharing.
• Strengthen connectivity across global and regional marketing teams, creating shared accountability for commercialization outcomes and market success.

MINIMUM QUALIFICATIONS

Education

Experience

• Minimum 15 years of experience in downstream marketing, commercialization, or regional marketing roles.
• Regional marketing or on‑site commercial experience required (must understand how selling actually happens).
• Experience in medical device or pharmaceutical industries strongly preferred.
• Demonstrated success enabling sales organizations and driving adoption of complex solutions globally.
• Strong pricing, positioning, and sales enablement experience.
• Proven ability to lead global teams and partner across highly matrixed organizations.

LEADERSHIP COMPETENCIES

• Customer Focus & Commercial Insight - Understands the full customer journey and how selling happens in real‑world environments; translates insights into actionable commercialization strategies that drive adoption and loyalty.
• Global Perspective & Cultural Agility - Balances global consistency with regional flexibility; listens deeply to regional needs and adapts approaches to diverse cultural and market realities.
• Influencing & Cross‑Functional Partnering - Builds strong partnerships across Regional Commercial teams, Business Excellence, Strategic Marketing, PLM, and Sales; aligns stakeholders and navigates competing priorities with diplomacy and decisiveness.
• Exceptional Communication & Listening - Communicates with clarity and empathy; listens actively to regional teams and converts insights into tailored commercialization tools, messaging, and support.
• Strategic Mindset & Prioritization Discipline - Think broadly about market dynamics and commercial pathways; prioritize relentlessly to focus the team on the highest‑value activities that accelerate adoption and portfolio performance.
• Drives Results & Ensures Accountability - Sets clear expectations and holds teams accountable for delivering world‑class sales enablement, launch excellence, and pricing guidance.
• Innovation & Continuous Improvement - Encourages curiosity and new thinking; identifies opportunities to elevate commercialization tools, messaging, and regional support.

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PHYSICAL REQUIREMENTS

Typical Office Environment requirements include reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds.

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Global travel approximately 30%

Target Pay Range: $236,400.00to$295,500.00 - Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data
Target Bonus on Base: 40.0%

• Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921 and headquartered in Tokyo, Japan.
• In 2024, Terumo Blood and Cell Technologies reached $1.5 billion in revenue.
• We employ nearly 8,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.
• We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries.
• Our core values help set our direction, guide our actions and keep us true to our corporate mission of contributing to society through healthcare.
  • Respect – Appreciative of others
  • Integrity – Guided by our mission
  • Care – Empathetic to patients
  • Quality – Committed to excellence
  • Creativity – Striving for innovation
• We contribute to the Leukemia and Lymphoma Society (LLS), raising $2.4 million USD since 2025.

We are proud to be an Equal Opportunity Aff…?/>