Sr. Director, Digital Optimization & Planning

Foot Locker

New York (NY)

Hybrid

USD 177,000 - 237,000

Full time

14 days+

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Benefits offered by this job

Employee Discount

Paid Time Off

Medical, Dental, Vision Coverage

401(k), Roth 401(k)

Stock Purchase Plan

Life Insurance

Flexible Spending Account

Opportunities for Advancement

Tuition Reimbursement for Qualified C…

Strong Company Culture

Employee Resource Groups

Job summary

Foot Locker is seeking a Sr. Director, Digital Optimization & Planning to lead Experimentation & Testing, Digital Analytics, and Commercial Planning, delivering measurable business impact across our digital ecosystem.

This hybrid role in New York requires the ability to align cross‑functional teams with enterprise priorities and present insights to executives. You will drive end‑to‑end optimization, define testing roadmaps, build analytics foundations, and manage monthly and seasonal digital

Qualifications

Bachelor’s degree in business, analytics, marketing, economics, statistics, or related field.
Minimum 10 years of experience in digital optimization, experimentation, analytics, or e‑commerce; retail experience required.
Demonstrated leadership of multi‑disciplinary digital teams with multiple management layers.
Expertise in A/B and multivariate testing methodologies, digital analytics platforms, and e‑commerce performance levers.
Strong understanding of merchandising, marketing, site operations, and financial drivers of e‑commerce performance.
Proven ability to influence at the executive level through clear storytelling and insights‑driven recommendations.

Responsibilities

Lead the end-to-end optimization strategy across experimentation, analytics, and commercial planning to improve conversion and drive profitable growth.
Refine the operating model, governance, and roadmap for digital testing and performance optimization.
Partner closely with E‑commerce, Merchandising, Marketing, Media, Finance, and Technology to align optimization initiatives with enterprise business priorities.
Represent Digital Optimization in executive business reviews, sharing insights and actions that influence strategy and investment decisions.

Skills

Leadership of digital teams

A/B testing

Multivariate testing

Digital analytics

Executive storytelling

Cross-functional collaboration

Education

Bachelor’s degree in business, analytics, marketing, economics, statistics, or related field

Job description

Overview

Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both. From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self‑expression.

Hybrid (3 days in NYC office)

At this time, Foot Locker will not sponsor a new applicant for employment authorization, or offer any immigration related support for this position (i.e. H1B, F-1 OPT, F-1 STEM OPT, F-1 CPT, J-1, TN, or another type of work authorization).

At Foot Locker Inc., our mission to inspire and empower youth culture guides how we build innovative, high‑performing digital experiences. The Sr. Director, Digital Optimization & Planning plays a critical leadership role in delivering on our Growth Strategy by transforming how we test, measure, and optimize the digital ecosystem. In this position, you will lead three core capabilities—Experimentation & Testing, Digital Analytics, and Commercial Planning—ensuring that our digital decisions are grounded in insights, executed with operational rigor, and translated into measurable business impact.

Responsibilities

Lead the end‑to‑end optimization strategy across experimentation, analytics, and commercial planning to improve conversion and drive profitable growth.
Refine the operating model, governance, and roadmap for digital testing and performance optimization.
Partner closely with E‑commerce, Merchandising, Marketing, Media, Finance, and Technology to align optimization initiatives with enterprise business priorities.
Represent Digital Optimization in executive business reviews, sharing insights and actions that influence strategy and investment decisions.

Experimentation & Testing

Define and oversee the A/B and multivariate testing roadmap for site experience, promotions, merchandising, personalization, checkout, and landing pages.
Govern test design, platform execution, statistical methodology, and results interpretation.
Champion a test‑and‑learn culture across digital teams in partnership with EXV testing pods.

Digital Analytics

Lead the digital analytics strategy, including KPI frameworks, funnel analysis, dashboards, tagging strategy, and behavioral insights.
Lead in building standardized reporting that scales across banners and empowers self‑service capability for business teams.
Partner with cross‑functional teams to ensure analytics foundations—tagging, instrumentation, and data pipelines—are accurate and well‑designed.

Commercial Planning

Lead the team driving the digital commercial calendar, ensuring cross‑functional alignment with Merchandising, Marketing, Media, Creative, and Operations.
Lead seasonal planning, promotions, product launches, and digital activation processes across banners.
Own the digital perspective on monthly/daily demand and sales forecasting process.
Streamline workflows for cross‑functional activation to ensure consistent and timely execution of commercial plans.

Qualifications

Bachelor’s degree in business, analytics, marketing, economics, statistics, or related field required.
Minimum 10 years of experience in digital optimization, experimentation, analytics, or e‑commerce; retail experience required.
Demonstrated leadership of multi‑disciplinary digital teams with multiple management layers.
Expertise in A/B and multivariate testing methodologies, digital analytics platforms, and e‑commerce performance levers.
Strong understanding of merchandising, marketing, site operations, and financial drivers of e‑commerce performance.
Proven ability to influence at the executive level through clear storytelling and insights‑driven recommendations.

Benefits

The annual base salary range is $177,000-$237,000. This role is also eligible to receive short‑term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the following.

Foot Locker Benefits