Sr. Director - Brand & Creative Strategy

StanCorp Financial Group, Inc; United States; On-site; USD 131,000 - 209,000; Full time

Benefits offered by this job

401(k) matching

Annual bonus

Paid time off

Career growth

Volunteer time off

Employee giving matches

Job summary

The Senior Director, Brand and Creative Strategy at The Standard leads end-to-end creative development for Corporate Marketing, guiding a team of writers and designers to grow the company brand through storytelling. The role ensures alignment to strategic priorities and works with Corporate Communications on brand objectives and compliance.

Occasional travel may be required. Ideal candidates bring 8+ years in marketing or creative services, strong leadership, and proven ability to negotiate with

Qualifications

• 8+ years in marketing or creative services.
• Experience leading writers and designers.
• Ability to align creative output with corporate strategy.
• Experience negotiating with stakeholders to align priorities.

Responsibilities

• Lead end-to-end creative development for Corporate Marketing.
• Direct a team of writers and designers to grow the brand.
• Partner with Corporate Communications on brand strategy and compliance.
• Ensure campaigns align with strategic priorities across channels.
• Occasional travel for planning, team building, or conferences.

Skills

Team leadership

Strategic thinking

Brand management

Negotiation

Stakeholder management

Presentation skills

Education

Bachelor’s degree with business focus

Job description

The next part of your journey is right around the corner — with The Standard. A genuine desire to make a difference in the lives of others is the foundation for everything we do. With a customer-first mindset and an intentional focus on building strong teams, we’ve been able to uphold our legacy of financial stability while investing in new, innovative technologies that support the needs of our customers. Our high-performance culture focused on operational excellence thrives thanks to remarkable people united by compassion and a customer-first commitment. Are you ready to make a difference?

Job Summary

The Senior Director, Brand and Creative Strategy leads end-to-end creative development for Corporate Marketing at The Standard. This role leads a team of writers and designers who are dedicated to growing The Standard’s business and building the company brand through storytelling. The role ensures alignment to corporate strategic priorities and delivers creative ideas, concepts and campaigns across channels. This position also partners with Corporate Communications to engage the company in our brand strategy and objectives as well as brand compliance. Occasional travel only (such as for planning purposes, team building, or conferences) may be required.

Skills and Background

Education: Bachelor's degree with business focus - Master's degree a plus.

Experience: 8+ years’ progressively responsible experience in marketing or creative services. Demonstrated skills in team leadership, strategic thinking, brand management, analysis, vendor management, relationship building and negotiation. Ability to communicate and implement plans, leverage and align multiple constituencies. Experience negotiating with stakeholders including vendors and business partners, to reach consensus that meets stakeholder needs and delivers output that is effective in the marketplace and meets all corporate and legal guidelines and requirements. Comfort in presenting to a variety of audiences. Ability to maintain effective working relationships with senior leaders, business stakeholders, peers and customers. Background meeting tight deadlines to address the urgency of customer needs including negotiating and adjusting priorities and resource allocation as applicable.

Key Behaviors of a Successful Candidate

• Winning Together – Ensure their teams examine a diversity of perspectives before designing and implementing solutions.
• Strategic Visioning – Identify criteria to assess strategic alignment and success of plans tracking against measurable success factors.
• Adaptability – Promote ongoing change and continuous improvement as important aspects of organizational effectiveness and market viability.

Why join The Standard?

We have built an enduring legacy of stability, innovation, and financial strength thanks to the contributions of the talented, creative, and compassionate people who choose to work at The Standard. To ensure we can attract and retain the best talent, when you join The Standard, you can expect: A rich benefits package including a 401(k) plan with matching company contributions. An annual incentive bonus plan. Generous paid time off. A supportive and responsive management approach. Opportunities for career growth and advancement. Paid time off to volunteer. An employee giving program that double matches your donations to eligible nonprofits and schools. Much more!

Why Join The Standard?

• A rich benefits package including medical, dental, vision and a 401(k) plan with matching company contributions
• An annual incentive bonus plan
• Generous paid time off including 11 holidays, 2 wellness days, and 8 volunteer hours annually — PTO increases with tenure
• A supportive, responsive management approach and opportunities for career growth and advancement
• Paid parental leave and adoption/surrogacy assistance
• An employee giving program that double matches your donations to eligible nonprofits and schools

In addition to the competitive salary range below, our employee-focused benefits support work-life balance. Salary Range: $131,000.00 - $209,000.00 Positions will be posted for at least 5 days from original posting date.

Standard Insurance Company, The Standard Life Insurance Company of New York, Standard Retirement Services, Inc., StanCorp Mortgage Investors, LLC, StanCorp Investment Advisers, Inc., and American Heritage Life Insurance Company and American Heritage Service Company, marketed as The Standard, are Affia. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, national origin, gender identity, sexual orientation, age, disability or veteran status or any other condition protected by federal, state or local law. Except where precluded by state or federal law, The Standard will consider for employment qualified applicants with arrest and conviction records pursuant to the San Francisco Fair Chance Ordinance.

The Standard offers a drug- and alcohol-free work environment where possession, manufacture, transfer, offer, use of or being impaired by an illegal substance while on The Standard's property, or in other cases which the company believes might affect operations, safety or reputation of the company is prohibited.

The Standard requires a criminal background investigation and employment, education and licensing verification as a condition of employment. After any conditional offer of employment is made, the background check will include an individualized assessment based on the applicant’s specific record and the duties and requirements of the specific job. Applicants will be provided an opportunity to explain and correct background information. All employees of The Standard must be bondable.

The Standard is a family of companies dedicated to helping its customers achieve financial well‑being and peace of mind. In business since 1906, we’re a leading provider of group and individual disability insurance, group life, dental and vision insurance, voluntary (employee-paid) benefits, absence management services, and retirement plans and annuities for employers and individuals.

For more information about The Standard, visit www.standard.com or follow us on LinkedIn and Instagram.