Sr. Director - Brand & Creative Strategy

Standard Insurance; Portland (OR); On-site; USD 131,000 - 209,000; Full time

Benefits offered by this job

401(k) plan with company match

Annual incentive bonus plan

Generous paid time off (PTO)

Job summary

The Standard in Portland, OR seeks a Senior Director of Brand and Creative Strategy to lead end-to-end creative development for Corporate Marketing. You will manage a team of writers and designers, shape brand storytelling, and ensure campaigns align with corporate priorities and legal guidelines.

Collaborating with Corporate Communications, you will advance brand objectives across channels while navigating executive stakeholders. Occasional travel supports planning and conferences.

Qualifications

• Bachelor's degree with business focus required.
• 8+ years' progressively responsible experience in marketing or creative services.
• Demonstrated skills in team leadership, strategic thinking, brand management, analysis, vendor management, relationship building and negotiation.
• Ability to communicate and implement plans, leverage and align multiple constituencies.
• Experience negotiating with stakeholders including vendors and business partners, to reach consensus that meets stakeholder needs and delivers output that is effective in the marketplace and meets all corporate and legal guidelines and requirements.
• Comfort in presenting to a variety of audiences.
• Ability to maintain effective working relationships with senior leaders, business stakeholders, peers and customers.
• Background meeting tight deadlines to address the urgency of customer needs including negotiating and adjusting priorities and resource allocation as applicable.

Responsibilities

• Lead end-to-end creative development for Corporate Marketing.
• Manage a team of writers and designers to grow The Standard's brand.
• Ensure alignment to corporate priorities and deliver campaigns across channels.
• Partner with Corporate Communications to engage the company in brand strategy and compliance.
• Occasional travel for planning, team building, or conferences.

Skills

Team leadership

Strategic thinking

Brand management

Analysis

Vendor management

Relationship building

Negotiation

Communication

Stakeholder management

Presentation skills

Time management

Prioritization

Education

Bachelor's degree with business focus

Master's degree a plus

Job description

The next part of your journey is right around the corner - with The Standard.

A genuine desire to make a difference in the lives of others is the foundation for everything we do. With a customer-first mindset and an intentional focus on building strong teams, we've been able to uphold our legacy of financial stability while investing in new, innovative technologies that support the needs of our customers. Our high-performance culture focused on operational excellence thrives thanks to remarkable people united by compassion and a customer-first commitment. Are you ready to make a difference?

Job Summary

The Senior Director, Brand and Creative Strategy leads end-to-end creative development for Corporate Marketing at The Standard. This role leads a team of writers and designers who are dedicated to growing The Standard's business and building the company brand through storytelling. The role ensures alignment to corporate strategic priorities and delivers creative ideas, concepts and campaigns across channels. This position also partners with Corporate Communications to engage the company in our brand strategy and objectives as well as brand compliance.

Occasional travel only (such as for planning purposes, team building, or conferences) may be required.

Skills and Background You'll Need

• Education: Bachelor's degree with business focus - Master's degree a plus.
• Experience: 8+ years' progressively responsible experience in marketing or creative services.
• Demonstrated skills in team leadership, strategic thinking, brand management, analysis, vendor management, relationship building and negotiation.
• Ability to communicate and implement plans, leverage and align multiple constituencies.
• Experience negotiating with stakeholders including vendors and business partners, to reach consensus that meets stakeholder needs and delivers output that is effective in the marketplace and meets all corporate and legal guidelines and requirements.
• Comfort in presenting to a variety of audiences.
• Ability to maintain effective working relationships with senior leaders, business stakeholders, peers and customers.
• Background meeting tight deadlines to address the urgency of customer needs including negotiating and adjusting priorities and resource allocation as applicable.

Key Behaviors of a Successful Candidate

• Winning Together - Ensure their teams examine a diversity of perspectives before designing and implementing solutions.
• Strategic Visioning - Identify criteria to assess strategic alignment and success of plans tracking against measurable success factors.
• Adaptability - Promote ongoing change and continuous improvement as important aspects of organizational effectiveness and market viability.

Why join The Standard?

• A rich benefits package including a 401(k) plan with matching company contributions.
• An annual incentive bonus plan.
• Generous paid time off.
• A supportive and responsive management approach.
• Opportunities for career growth and advancement.
• Paid time off to volunteer.
• An employee giving program that double matches your donations to eligible nonprofits and schools.
• Much more!

Why Join The Standard?

• A rich benefits package including medical, dental, vision and a 401(k) plan with matching company contributions.
• An annual incentive bonus plan
• Generous paid time off including 11 holidays, 2 wellness days, and 8 volunteer hours annually - PTO increases with tenure
• A supportive, responsive management approach and opportunities for career growth and advancement
• Paid parental leave and adoption/surrogacy assistance
• An employee giving program that double matches your donations to eligible nonprofits and schools

In addition to the competitive salary range below, our employee-focused benefits support work-life balance.

Eligibility to participate in an incentive program is subject to the rules governing the program and plan. Any award depends on a variety of factors including individual and organizational performance.

The actual compensation for this role will be based on a combination of education and experience, knowledge and skills, position budget, internal equity, and market data.

Salary Range: $131,000.00 - $209,000.00

Standard Insurance Company, The Standard Life Insurance Company of New York, Standard Retirement