Sr Dir., Product Marketing, Core Platform, App Dev & Security

Servicenow; Santa Clara (CA); On-site; USD 225,000 - 405,000; Full time

Job summary

An innovative firm is seeking a talented product marketing professional to lead the marketing team for its Core Platform and Application Development products. This role involves crafting compelling narratives, driving demand generation, and collaborating with cross-functional teams to enhance product positioning. The ideal candidate will have extensive experience in enterprise software and a passion for AI integration. Join a dynamic team that values inclusivity and creativity, and make an impact in a leading technology company that empowers organizations to work smarter and more efficiently.

Qualifications

• 12+ years in product marketing/management/sales engineering required.
• Strong storytelling and communication skills are essential.

Responsibilities

• Develop product positioning and messaging for AI platform.
• Manage product launches and marketing programs effectively.

Skills

Product Marketing

AI Integration

Storytelling

Communication Skills

Team Leadership

Demand Generation

Education

Bachelor's Degree

Master's Degree

Job description

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500, and we're proud to be one of FORTUNE 100 Best Companies to Work For and World's Most Admired Companies.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Role Description:

We are looking for a smart, talented and experienced product marketing professional to lead our Core Platform, Application Development & Security product marketing team. Do you love working with product and sales leaders building the industry’s #1 enterprise AI platform? Are you comfortable marketing to developers and business buyers? Are you energized creating new product positioning and go-to-market programs? Are you constantly looking for ways to create content and present information in new and impactful ways? Do you have experience working with demand gen teams to create consistent pipeline? If so then this role is for you.

Key Responsibilities:

• Product Positioning and Messaging: Develop a compelling narrative and value proposition for ServiceNow’s Core Platform, Application Development and Security products and solutions. Monitor messaging performance and identify opportunities for improvement.
• Product Launches & Release Marketing: Align with the Platform Product Management team to drive product positioning for existing products and new launches.
• Demand Generation: Work with our internal demand gen teams to hone the strategy and marketing programs that drive demand.
• Marketing Programs: Partner with marketing teams to build high quality collateral (website, customer stories, demos, print, videos, etc.) that reflect the product positioning and showcases the vision and value proposition of our platform.
• Events: Manage our Core Platform & App Dev portfolio at key marketing events with content, speaker and messaging support.
• Press and Analysts Relations: Work closely with Analyst and Press Relations teams to ensure effective thought leadership and ongoing relevance in the market, including Gartner and Forrester engagements.
• Communicate effectively and often to ensure all stakeholders are aligned.
• Mentor and grow a team of top product marketing talent.
• Be the go-to evangelist to speak to the power of ServiceNow’s Core Platform, Application Development and Security differentiation at our events and to the press.

Qualifications

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving.
• 12+ years experience in product marketing/management/sales engineering.
• 7+ years of experience in enterprise software platforms, knowledge of AI a plus.
• Experience managing, growing and mentoring teams through compassionate leadership.
• Expert and strategic storyteller who can craft simple and memorable narratives.
• Experience building public-facing presentations with high attention to detail for marketing events, sales organizations or executive presentations.
• Demonstrated ability to work across functions within Marketing, Product and Sales, building relationships to drive results.
• Very strong written and oral communication skills.
• Up to 10% travel to support sales efforts and industry events.

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $225,000-$405,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure.

Additional Information

Work Personas: We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work.

Equal Opportunity Employer: ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law.

Accommodations: We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [e-mail] for assistance.

Export Control Regulations: For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals.