Sr. Dir, Consumer Product Mkting Manager

PayPal; San Jose (CA); Hybrid; USD 143,000 - 286,000; Full time

Job summary

An established industry player is seeking a Senior Director of Product Marketing to spearhead their global consumer marketing strategy. This role offers the chance to influence product experiences and go-to-market strategies across a diverse portfolio, including payments and financial services. The ideal candidate will possess a blend of strategic vision and creativity, with a passion for customer-centric approaches. Join a forward-thinking company that values innovation and collaboration, while enjoying a hybrid work model that balances in-office and remote work. This is a unique opportunity to drive transformation in a dynamic environment.

Benefits

Flexible Work Options

Employee Shares

Medical Insurance

Dental Insurance

Vision Insurance

Qualifications

• 10-15 years of experience in global product marketing.
• Ability to translate business objectives into marketing plans.

Responsibilities

• Lead global consumer marketing strategy for product portfolio.
• Collaborate with cross-functional teams to drive product adoption.

Skills

Global Product Marketing

Go-to-Market Strategy

Customer-Centric Strategy

Leadership

Market Insights

Strategic Thinking

Education

Bachelor's Degree

Master's Degree (preferred)

Job description

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The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Description Summary:

We’re looking for a Senior Director of Product Marketing to lead the global consumer marketing strategy for our complete consumer product portfolio, including our core payments, loyalty & rewards, financial services, credit, and peer-to-peer payments business lines.

Job Description:

Reporting into the Vice President of Global Consumer Marketing, the Senior Director of Product Marketing is a critical leadership role that will influence and shape the direction of our product experiences and go-to-market strategies globally, with a substantial opportunity to drive transformation and innovation for the business. You will help to establish our consumer product marketing function globally, defining how we partner, operate, and deliver.

What You’ll Do

1. Maintain a deep understanding of our consumer product ecosystem globally and how it all comes together, allowing you to build strategic narratives that answer “Why PayPal?”
2. Define audience, global positioning, messaging and go-to-market strategies that enable marketing, comms, and partner teams to grow awareness, consideration, and usage.
3. Own the end-to-end view of how our products are performing across marketing channels globally, identifying areas for optimization and new growth.
4. Develop marketing and GTM strategies that drive consumer portfolio growth and deliver against our consumer segment KPIs through the full funnel, partnering closely with global marketing and commercial leaders to create plans that are locally relevant, grounded in our business strategy, and informed by consumer and market insights.
5. Collaborate with Product/Design/Eng/Market Research to influence product roadmaps and experiences with the goal of increasing product adoption, differentiation, and customer growth.
6. Maintain a deep understanding of the competitive landscape, industry trends, and customer needs, and act as voice of the customer at all stages of the product lifecycle.
7. Establish strong relationships with Product, Analytics, Commercial Growth, Comms, Lifecycle Marketing, Geo Marketing, Creative & Media, and other cross-functional groups to enable collaboration and communication across groups.
8. Lead and grow a team of exceptional Product Marketers, fostering an environment of fearlessness and dedication to excellence.

What You’ll Bring

1. 10-15 years experience in global product marketing and go-to-market strategy
2. Equal parts strategy and creativity, with the ability to seamlessly translate our business objectives, product strategies, and insights into global marketing plans that drive portfolio and business growth.
3. Strategic thinker and experienced operator: Proven ability to both identify opportunities in the market and drive action to pursue those opportunities
4. Passion for customer-centric strategy, with experience in generating qualitative and quantitative insights and using those insights to inform marketing strategies, product experiences and value propositions.
5. The ability to distill complex information and strategies into understandable, actionable, persuasive messages and strategies.
6. Establish a culture where Product Marketing is the voice of the customer and building that credibility with Product and Commercial teams.
7. Strong leadership presence and ability to influence, inspire, and motivate up, down, and horizontally across business.
8. Knowledge of the FinTech ecosystem and the key players within the market

PayPal is committed to fair and equitable compensation practices. Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience. The total compensation for this role may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.

The U.S. national annual pay range for this role is $143,400 to $285,450.

Our hybrid work model offers 3 days in the office and 2 days remote, providing flexibility and collaboration opportunities.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. We offer benefits to support your financial, physical, and mental health, including flexible work options, employee shares, insurance, and more. Learn more at https://www.paypalbenefits.com.

Who We Are:

Learn about our culture and community at https://about.pypl.com/who-we-are/default.aspx.

Commitment to Diversity and Inclusion

PayPal is an equal opportunity employer. We provide reasonable accommodations for individuals with disabilities. Contact us at [e-mail] for assistance.

Belonging at PayPal:

We strive to create an inclusive environment where everyone feels valued and can do their best work. Join our Talent Community for opportunities.