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Sr. Digital Strategy Manager

Okta

United States

Remote

USD 146,000 - 220,000

Full time

Today
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Job summary

A leading identity management company is looking for a Senior Digital Strategy Manager to own the strategy and performance of Auth0.com. The role requires over 10 years of experience in web strategy and digital marketing, with a strong focus on AI implementation, B2B website management, and collaboration with cross-functional teams. The compensation range is competitive, offering additional benefits including health and retirement plans.

Benefits

Health insurance
401(k)
Flexible spending account
Paid leave

Qualifications

  • 10+ years of experience in web strategy and website management.
  • Proven experience owning complex B2B or multi-audience websites.
  • Strong understanding of web UX principles and performance optimization.

Responsibilities

  • Own the strategy and roadmap of Auth0.com.
  • Drive the vision for implementing AI solutions.
  • Lead a working team as Product Owner of the website.

Skills

Web strategy
Digital marketing
AI implementation
B2B website management
Communication skills
Analytics
Collaboration with technical teams
Job description
Your Impact

As Senior Digital Strategy Manager, you will be the strategic and operational owner of Auth0.com – one of our most visible and important marketing assets for our developer audience. You’ll lead the roadmap, performance, and overall user experience of the website, ensuring it reflects Auth0’s bold brand, supports our growing product portfolio, and converts the right audiences globally.

What You’ll Do
  • Own the strategy, roadmap, and performance of Auth0.com.
  • Drive the vision for how to implement AI solutions to transform the website experience in order to optimize conversion and facilitate operational efficiencies.
  • Continue to build and optimize Auth0.com to be a powerful conversion machine for all its audiences.
  • Manage site structure, UX, content strategy, and page optimization.
  • Collaborate with Brand and Product Marketing to ensure accurate, bold, and audience-appropriate storytelling.
  • Lead a working POD team as Product Owner of the website setting the vision and roadmap with a team of UX, writers, designers, developers, analytics, SEO strategists, and testing team members.
  • Partner with the Customer Journeys team to ensure the website supports a unified, intelligent, and trusted relationship with every customer.
  • Report regularly on traffic, engagement, and conversion metrics and recommend enhancements.
What You Bring
  • 10+ years of experience in web strategy, website management, digital marketing.
  • A strong and specific point of view on how AI can transform a developer-focused SaaS website.
  • Proven experience owning complex B2B or multi-audience websites.
  • Experience leading large-scale web projects and cross‑functional web teams.
  • Strong understanding of web UX principles, Brand, SEO, and performance optimization.
  • Comfortable working in a modern CMS.
  • Exceptional communication skills.
  • Ability to develop and defend a roadmap to an executive leadership team.
  • Strong familiarity with marketing funnel analytics, conversion rate optimization, and A/B testing.
  • Experience collaborating with technical teams on roadmap and web tooling.
  • Experience running Marketing programs and channels focused on a developer audience.
  • Proven experience exploring AI capabilities for workflow efficiencies.
Compensation and Benefits

Base salary range for California (excluding San Francisco Bay Area), Colorado, New York, and Washington: $146,000–$220,000 USD. Okta offers equity where applicable, bonus and benefits, including health, dental, vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave).

Equal Opportunity

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this to request an accommodation.

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