Sr. Digital Media Manager

Voyageur Group; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

Voyageur Group is seeking a Sr. Digital Media Manager to launch, optimize, and manage client media campaigns with a focus on Target Product Ads across Amazon, Walmart, Ulta, and other Retail Media networks.

You will own relationships, drive strategy, and deliver measurable results for advertising‑only clients. Collaborate with Account Management and Merchandising to provide seamless support, and drive growth for top e‑commerce brands.

Qualifications

• 3+ years managing Target Product Ads (TPA) or equivalent retail media (Criteo) experience.
• Strong communication skills with executives and cross‑functional teams.
• Proven track record of owning a book of business and improving campaign performance.
• Experience with budgets, pacing, and spend controls with accuracy.
• Ability to present strategy and results clearly in monthly business reviews.

Responsibilities

• Own, manage, and grow client relationships and advertising performance; guide day‑to‑day and strategic communication.
• Act as relationship & account manager for advertising clients.
• Lead regular client meetings for retail media advertising‑only accounts.
• Create advertising strategies aligned with brand goals and collaborate cross‑functionally.
• Lead daily campaign management and define objectives, strategies, KPIs.
• Launch and manage campaigns across Target Product Ads, Amazon, Walmart, and other networks.
• Develop client communications and share performance insights.

Skills

Client relationships

Campaign optimization

Budget management

Executive communication

Strategic thinking

Tools

Pacvue

Excel

PowerPoint

Amazon Ads

Walmart Connect

Ulta Ads

Job description

As the Sr. Digital Media Manager, you will be responsible for launching, optimizing, and managing client media campaigns, with a strong focus on Target Product Ads. Additionally, you will be managing comprehensive accounts for advertising-only clients across Amazon, Walmart, Ulta and other Retail Media PPC networks.

This role is essential to the success of Voyageur Group’s clients, as you will strategically manage their advertising campaigns in line with their goals and budgets. You will collaborate closely with Account Management and Merchandising teams to provide seamless, cross‑functional support for full‑service Target clients. Additionally, you will lead the relationship for advertising‑only clients across these same retail media networks.

We are seeking candidates with experience in Criteo, specifically Target Product Ads, as well as Walmart and Amazon PPC platforms. The Media Manager should have the expertise to achieve brand goals across various Retail Media PPC platforms and effectively communicate insights and results to both internal teams and clients.

If diving deep into PPC to deliver exceptional results for a variety of brands across top E‑commerce sites excites you, this role is for you!

RESPONSIBILITIES

• Own, manage, and grow client relationships and advertising performance, including guiding day‑to‑day and strategic communication.
• Act as relationship & Account manager for our advertising clients.
• Manage retail media advertising‑only clients by coordinating and leading regular client meetings.
• Create advertising strategies that align with brand goals and collaborate with cross‑functional teams for seamless implementation.
• Lead daily campaign management, including defining program objectives, strategies, tactics, and KPIs.
• Launch and manage client advertising campaigns across Target Product Ads, Amazon, Walmart, and other Retail Media PPC networks, optimizing for growth and aligning with client goals.
• Collaborate with the VP of Digital Media to develop and refine Voyageur Group’s core skills and processes in Retail Media PPC Ads to build the company’s advertising capabilities.
• Develop and deliver client communications, address campaign questions, and share performance insights.
• Build and maintain client trust and credibility while managing relationships and influencing stakeholders to evolve strategies.
• Conduct custom analyses and create scalable reports and insights across channels.
• Provide weekly and monthly reporting with actionable insights.
• Optimize the connection between organic product listings and paid media campaigns.
• Implement algorithmic and manual bidding strategies to meet client objectives.
• Assist in the development and documentation of best practices for improving communication and collaboration within the team and the group.
• Have a strong understanding of media research tools – know their strengths/weaknesses and when and how to effectively use them.

REQUIREMENTS

• 3+ years of hands‑on experience managing Target Product Ads (TPA), or equivalent hands‑on Criteo retail media experience.
• Strong communication skills and executive presence, with the confidence to engage clients and internal teams, including VP‑level contacts.
• Demonstrated success owning a book of business and improving campaign performance across key metrics.
• Experience managing budgets, pacing, and spend controls with a high degree of accuracy.
• Strong client relationship skills, with the ability to clearly present strategy and results, including monthly business reviews, and handle tough questions with confidence.
• Ability to work independently and make sound decisions in a role with significant autonomy.
• Proficiency in Microsoft Excel, PowerPoint, and other applications.
• Preferred: experience with other retail media networks, such as Walmart Connect, Amazon Ads, or Ulta.
• Preferred: experience with Pacvue.
• Preferred: experience managing large enterprise‑level clients and complex, large‑scale budgets.

EXPECTATIONS

• Embody our core values: Accountability, Teamwork, Growth Mindset, Proactivity, Empathy.
• Meticulous attention to detail and ownership of client budgets, including thorough pre‑launch review and consistent monitoring of pacing, spend caps, and campaign settings.
• Adaptable in a fast‑paced environment and willingness to take on various tasks as needed.
• Accountability and ownership of results, with the judgment to raise issues early and communicate openly with your manager and team.
• Self‑directed and organized, with the judgment to manage your schedule and stay connected with a distributed team.
• Willingness to travel for client and company meetings as required (up to 5% or 8-12 days annually).

LOCATION

This is a remote role for candidates based in the U.S. You’ll need reliable internet and a quiet space for client video calls.