Advertising Specialist

AMZ Advisers; New York (NY); Remote; USD 70,000 - 110,000; Full time

Job summary

AMZ Advisers is seeking an Amazon Advertising Specialist to manage and optimize campaigns across Amazon, Walmart, and Instacart for diverse clients. You will audit accounts, build PPC strategies, and work with internal teams to align with growth objectives.

The role is fully remote with a fast-paced team and strong focus on data-driven decisions, ROAS, and profitability. 2+ years in ecommerce ad management preferred.

Qualifications

• 2+ years of Amazon advertising experience preferred.
• 1+ year of PPC advertising experience required.
• Experience with digital marketing or ecommerce is required.

Responsibilities

• Manage a portfolio of 15-20 advertising accounts across Amazon, Walmart and Instacart.
• Audit client advertising accounts to identify wasted spend and opportunities for improvement.
• Build, restructure, and optimize PPC campaigns based on client goals and profitability.
• Execute advertising strategies created with Account Managers and Brand Strategists.
• Set up and manage Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display ads.

Skills

Amazon Advertising

PPC Campaigns

Data Analysis

English Communication

Tools

Amazon Seller Central

Amazon Vendor Central

Xnurta

Sellerboard

Zonguru

ZonGuru

Slack

Teamwork

Job description

Hybrid Position – Full Time

About AMZ Advisers:

AMZ Advisers is a digital media marketing agency focused on developing and implementing strategic marketing plans for the Amazon, Walmart and Instacart marketplaces. Working at AMZ Advisers allows you to apply your skills, expertise, and passions to directly impact the lives and businesses of other people and entrepreneurs. Our staff solves dynamic, quickly evolving problems with our Founders, in-house team, and network of partnered tech companies.

Working at AMZ Advisers gives you the opportunity to apply your advertising, analytical, and eCommerce experience to directly impact client growth. Our team works in a fast-paced environment where strategy, execution, communication, and accountability are all essential to delivering strong results.

About the Role

We are looking for a highly skilled, organized, and proactive Amazon Advertising Specialist to join our team. This role is ideal for someone who has strong hands‑on experience managing Amazon advertising accounts and understands how to audit, build, execute, optimize, and scale campaigns based on each client’s specific goals.

The ideal candidate is not only technically strong in Amazon, Walmart & Instacart ads, but also strategic, detail-oriented, and able to work closely with Account Managers, Brand Strategists, Content teams, and leadership to ensure client accounts are being managed proactively and effectively.

This person should be able to identify opportunities, catch issues before they become larger problems, communicate clearly with the internal team, and take preventive measures to keep client advertising accounts organized, optimized, and aligned with business objectives.

We need someone who can think beyond basic campaign management. The right candidate will understand how advertising impacts overall account performance, including sales growth, profitability, TACOS, ACOS, ROAS, CAC, organic ranking, conversion rate, inventory considerations, and client goals.

This is a fully remote position. If hired, you will join a talented and fast-moving team focused on delivering strong results for Amazon brands.

About the Role

We are looking for a highly skilled, organized, and proactive Amazon Advertising Specialist to join our team. This role is ideal for someone who has strong hands‑on experience managing Amazon advertising accounts and understands how to audit, build, execute, optimize, and scale campaigns based on each client’s specific goals.

The ideal candidate is not only technically strong in Amazon, Walmart & Instacart ads, but also strategic, detail‑oriented, and able to work closely with Account Managers, Brand Strategists, Content teams, and leadership to ensure client accounts are being managed proactively and effectively.

This person should be able to identify opportunities, catch issues before they become larger problems, communicate clearly with the internal team, and take preventive measures to keep client advertising accounts organized, optimized, and aligned with business objectives.

We need someone who can think beyond basic campaign management. The right candidate will understand how advertising impacts overall account performance, including sales growth, profitability, TACOS, ACOS, ROAS, CAC, organic ranking, conversion rate, inventory considerations, and client goals.

This is a fully remote position. If hired, you will join a talented and fast-moving team focused on delivering strong results for Amazon brands.

What You’ll Do

As an Advertising Specialist, you will be responsible for managing and optimizing Amazon advertising accounts while working closely with the internal team to support client growth.

Responsibilities include:

Manage a portfolio of 15-20 advertising accounts across Amazon, Walmart and Instacart.
Audit client advertising accounts to identify wasted spend, missed opportunities, poor campaign structure, inefficient targeting, budget issues, and areas for improvement.
Build, restructure, and optimize PPC campaigns based on client goals, including profitability, growth, ranking, launch support, defensive strategy, or scaling.
Execute advertising strategies created in collaboration with Account Managers and Brand Strategists
Set up and manage Sponsored Products, Sponsored Brands, Sponsored Brands Video, Sponsored Display, and other relevant Amazon ad types.
Monitor campaign performance regularly and take proactive action to prevent wasted spend, budget inefficiencies, poor performance, or missed growth opportunities.
Optimize bids, budgets, targeting, placements, search terms, negatives, campaign structure, and keyword strategy based on performance data.
Analyze ACOS, TACOS, ROAS, CTR, CVR, CPC, spend, sales, profitability, and overall account impact to make data‑driven advertising decisions.
Create clear recommendations and action plans based on account performance, rather than scattered suggestions or reactive fixes.
Work closely with Account Managers and Brand Strategists to ensure advertising strategies align with the client’s broader Amazon growth plan.
Coordinate with the Content team when listing issues, conversion problems, creative needs, or content improvements are impacting ad performance.
Identify and communicate risks early, including budget concerns, low conversion rates, inventory issues, suppressed listings, poor profitability, ranking drops, or inefficient campaign spend.
Maintain organized campaign structures and clear internal documentation so the team can easily understand what is being done and why.
Provide updates, insights, and recommendations to internal team members in a timely and professional manner.
Track KPIs and performance trends across assigned accounts.
Use advertising tools, reporting platforms, and internal dashboards to monitor account performance and improve decision-making.
Support weekly and monthly reporting by providing meaningful advertising insights, not just surface-level metrics.
Stay up to date on Amazon advertising updates, platform changes, campaign types, and best practices.
Participate in internal meetings, stand‑ups, and strategy discussions to flag blockers, risks, opportunities, and next steps.

What We’re Looking For

We are looking for someone who is confident in Ecommerce advertising and can take ownership of their work. This person should be able to manage multiple accounts, prioritize effectively, and stay organized without needing constant reminders.

The ideal candidate should have:

Strong hands‑on experience managing PPC campaigns.
Experience with Amazon Seller Central and/or Vendor Central advertising.
Strong understanding of Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display.
Ability to audit advertising accounts and identify clear opportunities for improvement.
Ability to build and execute campaign strategies based on different client goals.
Strong analytical skills and the ability to interpret performance data correctly.
Understanding of ACOS, TACOS, ROAS, CPC, CTR, CVR, profitability, and how ads impact overall Amazon performance.
Strong organizational skills and attention to detail.
Ability to manage multiple accounts, deadlines, and priorities at the same time.
Proactive mindset with the ability to catch problems early and take preventive action.
Strong communication skills and the ability to clearly explain performance, issues, and recommendations to the internal team.
Ability to work independently while also collaborating effectively with Account Managers, Brand Strategists, Content teams, and leadership.
Strong problem‑solving skills and willingness to test new strategies when appropriate.
Ability to work in a fast‑paced environment and adapt quickly when priorities change.
Strong sense of ownership, accountability, and follow‑through.

Requirements

2+ years of Amazon advertising experience preferred.
1+ year of PPC advertising experience required.
1+ year of digital marketing or eCommerce experience required.
Experience managing Amazon Seller Central and/or Vendor Central advertising accounts.
Strong understanding of Amazon campaign structure, keyword strategy, targeting, bidding, budget management, and optimization.
Experience analyzing advertising reports and turning data into clear actions.
Strong verbal and written communication skills in English.
Strong time management and task management skills.
Ability to work remotely and communicate effectively with a distributed team.

Preferred Qualifications

Amazon DSP experience is a strong plus.
Experience with Amazon account strategy beyond ads is a plus.
Experience working in an agency environment is a plus.
Experience managing multiple client accounts at the same time is a plus.
Experience with tools such as Xnurta, Sellerboard, ZonGuru, or similar Amazon/eCommerce platformsis a plus.

Experience supporting product launches, ranking strategies, profitability-focused campaigns, or full‑funnel advertising strategies is a plus.

Direct Report

Advertising Lead / Advertising Manager

Technologies We Use:

• G-Suite: Gmail, Google Drive, Google Meets, Google Docs, Sheets, and Slides

• Microsoft: Word, Excel, and PowerPoint

• Xnurta

• Sellerboard

• Slack

• Teamwork

• Zonguru

• Zoom