Sr Digital Marketing Specialist (Remote)

Molina Healthcare; Lexington (KY); Remote; USD 77,000 - 142,000; Full time

Job summary

A leading healthcare provider in Lexington, Kentucky is seeking a Sr Digital Marketing Specialist to enhance digital marketing strategies and drive customer acquisition. The role requires expertise in Salesforce Marketing Cloud, campaign management, and lead generation with a competitive salary range of $77,969 - $141,371 annually. Candidates should have a strong background in digital marketing and analytics, and a desire to improve processes.

Benefits

Competitive benefits and compensation package

Qualifications

• 3-5 years experience in marketing, operations, analytics or campaign management.
• 2-3 years of experience with Marketing Cloud.
• Experience managing marketing campaigns that generate leads.

Responsibilities

• Be the subject matter expert for Salesforce Marketing Cloud.
• Identify audience segments for digital channel marketing.
• Design and execute data-driven experiments to improve campaigns.

Skills

Digital marketing strategies

Email campaign management

Salesforce Marketing Cloud

A/B testing

Analytical skills

Tools

Salesforce

Marketing automation systems

Job description

Molina Healthcare is in search of an experienced Sr Digital Marketing Specialist.

The Sr. Specialist, Digital Marketing will be responsible for analyzing and recommending improvements for digital marketing strategies, executing and managing email campaigns to drive customer acquisition and engagement, and implementing digital campaigns effectively to meet company goals. The ideal candidate will have experience mapping lead journeys, setting up digital campaigns to drive leads through the sales funnel. The ideal candidate should be results-driven with exceptional attention to detail and knowledge of digital marketing metrics and ROI analysis.

Responsibilities

• Be the subject matter expert for Salesforce Marketing Cloud
• Identify trigger qualifications for digital communications
• Strategically identify audience segments for optimal digital channel marketing
• Build data extensions
• Define and execute acquisition and engagement email/SMS/push marketing campaigns
• Experiment and leverage A/B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads
• Design and execute data-driven experiments to pilot new tests, track and analyze performance, and incorporate learnings to drive continuous improvements
• Create promotional and content strategies to expand digital reach
• Collaborate on developing content that drives consumer & merchant engagement
• Build landing pages utilizing best practices to increase lead conversion
• Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) and all regulating bodies within Government-sponsored health plans
• Build launch plans with key milestones and target timelines, etc.
• Report on campaign performance and identify new opportunities

Requirements

• 3-5 years experience in marketing / operations / analytics / campaign management
• Marketing Cloud required experience at 2-3 years
• Experience managing marketing campaigns that generate leads and achieve revenue growth
• Proficiency in marketing automation systems, Salesforce and integrating those systems with other technologies
• Works well with Sales Ops and Marketers to define and implement projects and campaigns
• Technically capable, excellent communicator, and a desire to improve processes

Preferred Qualifications

• Medicaid or Medicare Health Plan experience
• Strong analytical skills

Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M/F/D/V.

Pay Range: $77,969 - $141,371 / ANNUAL