Sr. Digital Marketing Specialist (Paid & SEO)

Frame Amo; Austin (TX); On-site; USD 90,000 - 110,000; Full time

Job summary

Frame Amo is seeking a Senior Digital Marketing Specialist to lead our paid advertising and SEO initiatives. The candidate will enhance ad performance using platforms such as Google, Microsoft, and Meta, while also driving organic traffic through proficient SEO strategies. This full-time role requires a collaborative approach with the Marketing Manager and Social Media Strategist, ensuring cohesive strategies and effective affiliate partnerships for brand visibility.

Benefits

Complete health insurance coverage

401(k) with 5% employer match

Excellent performance-based bonuses

Paid holidays

Generous paid time off

Opportunities for long-term career growth

Best-in-class, clean, modern facilities

Qualifications

• 5+ years of hands-on experience in paid search campaigns.
• 2+ years in paid social campaigns.
• Proven track record in executing successful SEO strategies.

Responsibilities

• Optimize campaigns in Google Ads and Microsoft Ads for ROI and ROAS.
• Implement SEO strategies incorporating on-page optimization.
• Manage and optimize paid social campaigns across multiple platforms.

Skills

Google Ads

Microsoft Ads

SEO strategies

Google Analytics

Data interpretation

Communication

Managed multiple campaigns

Tools

Google Tag Manager

Ahrefs

SEMrush

ShareASale

Job description

Join to apply for the Sr. Digital Marketing Specialist (Paid & SEO) role at Frame Amo

Join to apply for the Sr. Digital Marketing Specialist (Paid & SEO) role at Frame Amo

This range is provided by Frame Amo. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$90,000.00/yr - $110,000.00/yr

Frame Amo is seeking a full-time Senior Digital Marketing Specialist to lead our paid advertising and SEO efforts. Reporting directly to the Marketing Manager, this role is responsible for optimizing ad performance across Google, Microsoft, Meta, LinkedIn, and more while also driving long-term organic traffic through strategic SEO and content partnerships.

Job Title:Senior Digital Marketing Specialist

Salary:$90,000 - $110,000, plus excellent performance-based bonuses

Location:Leander, TX (onsite), 6 miles from NW Austin

The Role

You’ll work closely with the Social Media Strategist to align creative assets across channels and develop affiliate relationships that support traffic growth, brand visibility, and long-tail search performance.

Responsibilities

1. Paid Search Advertising

• Plan, launch, and optimize campaigns in Google Ads and Microsoft Ads (Bing), focusing on ROI, ROAS, and conversion intent
• Conduct keyword research, write and test ad copy, optimize landing pages, and run ongoing A/B experiments
• Maintain budget pacing, performance reporting, and continuous improvement through data analysis

2. Paid Social Advertising

• Manage and optimize campaigns across Meta (Facebook & Instagram), Pinterest, LinkedIn, TikTok, and other relevant platforms
• Coordinate closely with the Social Media Strategist to ensure brand consistency and platform-specific creative execution
• Analyze paid social performance and audience behavior to guide retargeting and creative decisions

3. Search Engine Optimization

• Implement on-page SEO strategies, metadata optimization, internal linking, and basic technical SEO improvements
• Conduct keyword research and track organic performance using tools like Google Search Console, Ahrefs, or SEMrush
• Collaborate with the Marketing Manager on content strategy that supports long-tail SEO growth
• Collaborate with the Social Media Strategist to identify and engage bloggers, publishers, and affiliate partners
• Help develop and manage Frame Amo’s affiliate program to boost referral traffic and long-term visibility
• Track affiliate placements, ensure accurate attribution, and measure performance over time

Skills & Qualifications

• 5+ years of hands-on experience planning, managing, and optimizing paid search campaigns (Google Ads and Microsoft Ads)
• 2+ years of hands-on experience planning, managing, and optimizing paid social campaigns (Meta Ads, LinkedIn Ads)
• Proven track record of developing and executing successful SEO strategies that drive significant organic growth
• Highly skilled in Google Analytics (GA4), Google Tag Manager, and data interpretation/reporting
• Excellent written and verbal communication skills, particularly around presenting performance results
• Organized, results-driven, and able to manage multiple campaigns and priorities simultaneously
• Familiarity with affiliate program tools (e.g., ShareASale) or direct publisher outreach preferred
• E-commerce or DTC brand experience highly preferred
• Complete health insurance coverage and 401(k) with 5% employer match that starts on day one
• Excellent performance-based bonuses
• Paid holidays and generous paid time off
• Opportunities for long-term career growth and advancement
• Best-in-class, clean, modern facilities

$90,000 - $110,000 per year, plus performance-based bonuses

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

• Industries

  Manufacturing

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