Sr. Digital Marketing Specialist

National Ag; Des Moines (IA); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Competitive pay

Health & wellness

Career development

Continued learning

Community service

Job summary

Kemin Industries in Des Moines, IA, seeks a Sr. Digital Marketing Specialist to drive our digital initiatives and governance across marketing systems, campaigns, and content.

You will help define KPIs, optimize campaigns for engagement and conversion, and craft compelling narratives for internal and external audiences. The role requires leading content strategy, CMS/DAM exposure, and collaboration with Sales & Marketing to streamline lead management.

Qualifications

• Bachelor’s Degree, preferably in Marketing or Information Technology with 5+ years of related digital marketing experience.
• 3+ years experience creating content that resonates with a target audience and answers their questions.
• 3+ years experience executing digital marketing campaigns from ideation to reporting.
• 3+ years of collaboration with Sales & Marketing ensuring a smooth lead management process.
• Experience implementing web design principles (UX/UI, SEO, HTML, CSS).
• Fluent in English; multilingual is a plus.

Responsibilities

• Ensure digital marketing activities adhere to applicable laws (GDPR, CCPA, ADA).
• Create and enforce governance practices, including training and reinforcement for tool use.
• Lead the development and execution of a content marketing strategy across pages, blogs, webinars, articles, video, and social content.
• Act as the social media SME and manage corporate social media accounts.
• Develop pages in CMS and manage assets in DAM platform.
• Drive creation of high-quality content with proper reviews and licenses.

Skills

Content creation

Campaign execution

Sales & Marketing alignment

Content messaging

Lead management

Digital marketing strategy

English fluency

Education

Bachelor’s Degree in Marketing or IT

Tools

CMS

DAM

CRM

MAP

SEO/UX/UI basics

Job description

Kemin Industries is seeking a skilled Sr. Digital Marketing Specialist to join our team and help drive our digital initiatives forward with energy and expertise! This role is responsible for managing and optimizing core marketing systems, including the development and implementation of governance, workflows, and user training. The position supports the definition and tracking of key performance indicators and executes digital campaigns and communications that drive brand awareness, engagement, and conversion across channels—while ensuring consistent messaging aligned with the corporate brand. Additionally, this role serves as a corporate storyteller, increasing visibility into organizational initiatives by identifying compelling narratives and creating content for both internal and external audiences across digital platforms. This position typically reports to a Manager and may provide supervision to others.

This position is required to work onsite in Des Moines, Iowa with flexibility for two remote days.

Benefits

• Competitive Financial Package: Enjoy a rewarding salary, uncapped bonus opportunities, a 401k match program, and generous paid vacation and holidays.
• Health and Wellness Support: Stay fit and healthy with our fitness reimbursement for the whole family, access to an on‑site fitness center, a restaurant offering seasonal fresh food options, and free fresh fruit in break areas.
• Career Development and Advancement: Unlock your potential with opportunities for growth and development throughout your entire career.
• Continued Learning Opportunities: Grow your skills with our in‑house learning platforms, offering thousands of training resources both live and online, and take advantage of tuition reimbursement for external post‑secondary pursuits.
• Service Opportunities: Make a positive impact with paid time off for service, partnerships with The World Food Programme and Habitat for Humanity, and local community initiatives.

Responsibilities

• Ensure digital marketing activities adhere to all applicable laws or guidelines. (ex. GDPR, CCPA, ADA, etc.)
• Create and enforce governance practices, including training and ongoing reinforcement, to guarantee effective use of digital marketing tools.
• Champion a culture of continuous improvement by proactively identifying emerging digital trends and piloting innovative tactics.
• Lead the creation and implementation of a content marketing strategy from planning to execution. (pages, blogs, webinars, articles, video, social, etc.)
• Act as the social media subject matter expert (SME) while managing our corporate social media accounts.
• Develop pages in our Content Management Systems (CMS) and manage assets in our Digital Asset Management (DAM) platform.
• Drive the creation of high‑quality content and communications, ensuring all necessary reviews, permissions and licenses are gathered before publishing.
• Uncover internal story lines and turn them into useful content for internal and external audiences.
• Provide editorial guidance to internal partners, ensuring their ideas and expertise are clearly communicated while meeting brand and editorial standards.
• Support cross‑functional alignment initiatives to seamlessly integrate lead management processes across Marketing & Sales.
• Design, implement, and continuously optimize sophisticated lead management campaigns & strategies to maximize the quantity and quality of leads.
• Support our lead management process, continuously looking for opportunities to improve lead generation, segmentation, nurturing, qualification and routing.
• Conduct in‑depth analysis of campaign performance identifying trends, uncovering opportunities, and making optimizations.
• Execute campaigns to generate leads and retain business utilizing our Customer Relationship Management (CRM) and Marketing Automation Platform (MAP).
• Develop and implement comprehensive digital marketing strategies that encompass all our digital marketing channels.
• Perform other duties and projects as assigned.

Qualifications

• Education and Experience:
  • Bachelor’s Degree, preferably in Marketing or Information Technology with 5+ years of related digital marketing experience.
• Highly personable and confident communicator who can build and nurture relationships across diverse professional and global audiences.
• 3+ years experience creating content that resonates with a target audience and answers their unique pain points and questions.
• Experience implementing web design principles with light coding. (UX/UI, SEO, HTML, CSS, etc.)
• Experience running corporate social media channels, driving both paid and organic traffic.
• 3+ years experience executing digital marketing campaigns all the way from ideation to execution and reporting.
• 3+ years of collaboration with Sales & Marketing, ensuring a smooth lead management process.
• Fluent in English, multilingual is a plus.

We are an equal opportunity employer. We consider all qualified applicants without regard to race, color, creed/religion, national origin, ancestry, citizenship or immigration status (where applicable), sex, sexual orientation, gender identity or expression, pregnancy/childbirth/breastfeeding or related conditions, age (40+), disability (including the use of a service animal), genetic information, marital status, familial or caregiver status, military or veteran status, status as a victim of domestic violence, reproductive health decision‑making, and any other status protected by applicable federal, state, or local law. We also prohibit retaliation for raising concerns or participating in an EEO process. Applicants who need a reasonable accommodation to apply or interview can email [e-mail].