Sr. Digital Marketing Specialist

Kingspan Insulation; Atlanta (GA); Hybrid; USD 60,000 - 90,000; Full time

Job summary

An innovative firm in the building materials industry is seeking a Senior Digital Marketing Specialist to enhance their digital presence. This role involves managing web content, optimizing SEO strategies, and analyzing marketing data to drive strategic decisions. With a focus on collaboration and data-driven insights, you'll work in a hybrid environment, making a significant impact on the company's marketing efforts. If you are passionate about digital marketing and analytics, this is a fantastic opportunity to contribute to a forward-thinking organization committed to sustainability and innovation.

Benefits

Medical Insurance

Vision Insurance

401(k) Plan

Qualifications

• 4-6 years of experience in digital marketing with a focus on analytics.
• Strong understanding of SEO and keyword optimization strategies.

Responsibilities

• Manage and enhance digital presence and marketing analytics.
• Update web content and optimize for SEO strategies.

Skills

Digital Marketing

SEO Strategies

Data Analysis

Content Management

Communication Skills

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Data Science

Tools

Adobe Experience Manager (AEM)

Adobe Analytics

SEMRush

Microsoft Dynamics

Job description

Job Description: Senior Digital Marketing Specialist

Be among the first 25 applicants two weeks ago.

About Us
Kingspan Insulation is a global leader in high-performance insulation and building envelope solutions. We are committed to innovation, sustainability, and enhancing energy efficiency worldwide. We are seeking a passionate and data-driven Senior Digital Marketing Specialist to join our team in Atlanta, Georgia, in a hybrid work setting.

Summary
The Senior Digital Marketing Specialist will manage and enhance Kingspan Insulation’s digital presence and marketing analytics. Responsibilities include updating web content, managing third-party websites, and optimizing our web presence through SEO strategies. The role involves monitoring and analyzing data to drive strategic marketing decisions and improve ROI.

Key Responsibilities

1. Web Content Management: Regularly update and optimize content on the company’s website using Adobe Experience Manager (AEM).
2. Third-Party Website Management: Ensure consistent branding, messaging, and content accuracy across external platforms.
3. SEO & Keywords Optimization: Use SEO best practices and tools like SEMRush to improve visibility and rankings.
4. Marketing Data Analysis: Monitor campaign performance using Adobe Analytics, developing reports and dashboards to inform marketing strategies.
5. ROI Reporting: Generate and analyze ROI reports, providing insights for strategy improvements.
6. Strategy Recommendations: Use data insights to suggest and implement marketing strategy adjustments.
7. Collaboration: Work with cross-functional teams to align digital marketing efforts with company objectives.
8. Platform Proficiency: Utilize Microsoft Dynamics for CRM and analytics integration.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business, Data Science, or related field.
• 4-6 years of experience in digital marketing, focusing on analytics and content management.
• Technical Skills:
• Proficiency in Adobe Experience Manager (AEM).
• Experience with Microsoft Dynamics, Adobe Analytics, and SEMRush.
• Strong understanding of SEO, keyword research, and optimization strategies.
• Excellent analytical skills with a passion for data.
• Ability to translate data insights into strategic recommendations.
• Strong written and verbal communication skills.
• Highly organized, detail-oriented, and able to prioritize multiple initiatives.

Additional Details

• Seniority Level: Mid-Senior level
• Employment Type: Full-time
• Job Function: Marketing
• Industry: Wholesale Building Materials

Referrals can increase your chances of interviewing at Kingspan Insulation by 2x.

Benefits inferred from the description include medical insurance, vision insurance, and a 401(k) plan.

Get notified about new Digital Marketing Specialist jobs in Atlanta, GA.