Sr. Digital Marketing Manager, Events

Workday; Norge (OK); On-site; USD 133,000 - 199,000; Full time

Job summary

Workday is seeking a Sr. Digital Marketing Manager, Events to lead the vision for digital experiences that drive registration for in-person, hybrid and digital events.

You will coordinate cross-functional teams to market Workday events and use UX research, A/B testing and analytics to push incremental improvements. You will set engagement metrics, own event websites, mentor junior marketers, and stay ahead of industry trends while collaborating with events, creative, and engineering teams to

Qualifications

• 8+ years of experience in event digital marketing and a Bachelor's degree.
• Proficient in UX, SEO, social media, paid media, analytics and martech.
• Global approach to enable in country localization.

Responsibilities

• Define the strategy and plan for digital experiences that drive registration for in person, hybrid and digital events.
• Demonstrate broad digital marketing expertise in user experience, SEO, social media, paid media, omnichannel segmentation, personalization and analytics.
• Build digital touch point maps with events and creative teams for a connected attendee journey.
• Lead design, development and delivery of event marketing websites with an extended team.
• Define engagement and conversion metrics and optimize performance.
• Produce limited work in Adobe Experience Manager (AEM).
• Lead and mentor junior Digital Marketing Managers.
• Stay current with industry and competitor digital marketing trends.

Skills

Event digital marketing

Digital marketing strategy

Cross-functional collaboration

Global localization

Education

Bachelor's degree

Tools

AEM

Adobe Analytics

Workfront

Jira

Job description

Sr. Digital Marketing Manager, Events

Your work days are brighter here.

At Workday it all began with a conversation over breakfast. When our founders met at a sunny California diner they came up into an idea to revolutionize the enterprise software market. And when we began to rise one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since the happiness development and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people communities and the planet while still being profitable. Feel encouraged to shine however that manifests: you don’t need to hide who you are. You can feel the energy and the passion it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

The Revenue and Experience Management team drives revenue growth and enduring preference for Workday. We fuel Workday’s growth by delivering impactful experiences that differentiate us to our global audiences and demonstrate how they can gain competitive advantage in a changing world. The team is thinking bigger and bolder than ever before fostering a higher tolerance for risk to support building higher levels of brand equity and reputation to achieve greater lead attainment for sales.

About the Role

Our Digital Marketing team is growing and we'd love to bring on another dedicated hard-working reliable and fun Sr. Digital Marketing Manager. You will develop the vision and lead cross functional teams to effectively market the value of Workday events to prospective attendee's via digital experiences. In addition to delivering digital experiences you will use UX research A/B testing and analytics to formulate insights and drive incremental improvements. Ultimately you are responsible for increasing engagement and event registration conversion for the digital experiences you lead.

About You

Responsibilities

• Define the strategy and plan for digital experiences that drive registration for in person hybrid and digital events.
• Demonstrate your broad digital marketing expertise in user experience SEO social media paid media omnichannel segmentation personalization analytics and marketing technologies to deliver performative digital experiences.
• Build digital touch point maps in partnership with the events and creative teams to ensure a connected experience for the event attendee across promotions pre-event event and post-event digital experiences.
• Lead the design development and delivery of event marketing websites across an extended team of project managers UX designers visual designers writers web producers developers and agency resources.
• Define user engagement and conversion success metrics and continuously monitor and optimize for performance.
• While webpage creation is owned by our web producers there will be the need for limited production work in Adobe Experience Manager (AEM).
• Lead and mentor junior Digital Marketing Managers.
• Immerse yourself in the latest industry and competitor digital marketing trends.

Basic Qualifications

• 8+ years experience in event digital marketing and a Bachelor’s degree.
• Proficient across various areas of digital marketing: user experience SEO social media paid media omnichannel segmentation personalization analytics and marketing technologies.
• Ability to find opportunities and recommend solutions that have outcomes aligning to marketing objectives.
• Proven program management skills driving vision and leading delivery across -functional teams for multiple projects simultaneously.
• Global approach to enable in country localization.

Other Qualifications

• Curious creative and results oriented.
• Experience with CMS analytics tools and project management software. Experience with AEM Adobe Analytics Workfront or Jira is a plus.
• Excellent written and oral communication skills with an ability to problem solve lead influence create visibility and motivate both business and technical colleagues.
• Enterprise software experience is highly desirable.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including but not limited to geography experience skills job duties and business need among other things. For more information regarding Workday’s comprehensive benefits please click here.

Primary Location: USA.CA.Pleasanton

Primary Location Base Pay Range: $132800 USD - $199200 USD

Additional US Location(s) Base Pay Range: $107500 USD - $199200 USD

Our Approach to Flexible Work

With Flex Work we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections maintain a strong community and do their best work. We know that flexibility can take shape in many ways so rather than a number of required days in-office each week we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers prospects and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business team and personal needs while being intentional to make the most of time spent together. Those in our remote 'home office' roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Are you being referred to one of our roles? If so ask your connection at Workday about our Employee Referral process!