Sr Digital Marketing and Campaigns Manager

Kai; San Francisco (CA); On-site; USD 100,000 - 170,000; Full time

Job summary

Kai is hiring a hands-on digital marketer to run campaigns and channels. You will partner with the VP of Revenue Marketing to plan integrated programs, then build, launch, optimize, and report on them.

You will own execution and have a clear path to grow into strategy, leveraging AI tools to maximize impact. You will lead multi-channel campaigns, optimize landing pages, and collaborate with sales for ABM and personalized outreach.

Qualifications

• 4–5+ years in B2B digital or demand gen marketing.
• Hands-on experience building and optimizing paid campaigns (SEM, LinkedIn).
• Experience with a marketing automation platform and CRM (HubSpot, Marketo, Salesforce).

Responsibilities

• Campaign planning: plan integrated, multi-channel programs with content and distribution.
• Campaign execution: build, launch, and optimize paid campaigns; manage agency or contractor support.
• Email/nurture: run programs and distribute content across email, social, and paid channels.
• ABM support: help build account lists and run personalized, signal-based outreach.
• Landing pages: own forms, tracking, routing, and run A/B tests; apply SEO basics.

Skills

B2B digital marketing

Paid media campaigns

CRM/MA platforms

AI in marketing tools

Data-driven optimization

Tools

HubSpot

Marketo

Salesforce

Job description

Kai is the AI company rebuilding cybersecurity for the machine-speed era. Founded by second time founders and trusted by Fortune 500 enterprises, Kai is building a future where security has no categories, no silos, and no human speed bottlenecks. The Kai Agentic AI Platform replaces fragmented, human-limited workflows with agentic AI systems that continuously contextualize, assess, reason, and execute security work at machine speed - making human defenders, superhuman.

Why Join Kai

• Well-funded: With $125M raised, we have the capital, runway, and resolve to rebuild cybersecurity from first principles.
• Proven: We've earned the trust of Fortune 500 and Global 1000 companies, and we're just getting started. Their confidence in Kai reflects what we've built: an AI-powered cybersecurity platform that performs at the scale and speed the enterprise demands.
• Experienced founders: Our founding team consists of second-time entrepreneurs, each with over 20 years of experience in the cybersecurity industry. Their proven expertise and vision drive our ambitious goals.
• World-class leadership team: Our Heads of AI, Engineering, and Product bring extensive experience from some of the world’s most influential companies, ensuring top-tier mentorship, direction, and vision.
• Frontier AI Applied Research Team: Our researchers operate at the leading edge of agentic AI systems, translating breakthrough capabilities into real-world cybersecurity applications.
• Generous compensation: We offer highly competitive salaries, equity options, and a supportive work environment. Your contributions will be valued and rewarded as we grow together.

About The Role

We're hiring a hands-on digital marketer to run Kai's campaigns and channels. Working with our VP of Revenue Marketing, you'll help plan integrated programs that reach security buyers, then build, launch, optimize, and report on them. You'll be our first dedicated digital and campaigns hire, so you'll have real ownership of execution and a clear path to grow into strategy, using AI tools and workflows to get more done.

What You'll Own

Campaign planning

• Partner with the VP of Revenue Marketing to plan integrated, multi-channel campaigns that pair content and creative with the right distribution channels.
• Bring buyer insight into planning: use AI-assisted and human research to sharpen targeting and messaging for CISOs, security leaders, and practitioners.
• Help define campaign KPIs and track performance across the funnel.

Campaign execution

• Build, launch, and optimize paid campaigns across SEM and LinkedIn, plus retargeting and display as needed. Manage agency or contractor support where we use it.
• Run email and nurture programs, and distribute content and webinars across email, social, and paid.
• Support account-based plays with sales: help build account lists and tiers, and run personalized, signal-based outreach to core account
• Own landing pages, forms, tracking, and routing. Run A/B tests and apply SEO basics to improve conversion.

Tools, AI & reporting

• Use AI tools, workflows, and agents to speed up research, content production, campaign ops, and reporting.
• Administer and improve our martech stack, and test new tools and tactics as we scale.
• Report campaign performance and insights to marketing leadership with recommendations on what to do next.

What You'll Bring

• 4–5+ years in B2B digital or demand gen marketing, ideally at a startup or in security/tech.
• Hands-on experience building and optimizing paid campaigns (SEM, LinkedIn).
• Experience with a marketing automation platform and CRM (HubSpot, Marketo, Salesforce).
• Practical, daily use of AI tools in your marketing work.
• Comfort with data: you know how to read campaign performance and act on it.
• Clear communicator who can brief creative and present results.

Nice To Have

• ABM/ABX experience or exposure to tools like Clay, 6sense, or Common Room.
• Experience marketing to security buyers.
• SEO or CRO experience.

Kai is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

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