Sr. Designer (Brand & Web)

Refokus GmbH; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Refokus GmbH, a forward-thinking design firm, is seeking an experienced Designer to blend branding with web design. This role emphasizes leadership in creative projects, requiring a strong portfolio and expertise in leveraging digital platforms to enhance brand narratives. You will collaborate closely with clients and teams to create impactful design solutions that resonate.

Benefits

Skill Growth

Work Anywhere

Supportive Team

Creative Autonomy

Qualifications

• Strong portfolio showcasing branding and web design work.
• Experience in tech and startup environments.
• Fluency in digital design and usability.

Responsibilities

• Lead brand strategy projects and develop cohesive visual identities.
• Design intuitive and engaging websites.
• Collaborate with clients to shape and present design concepts.

Skills

Branding

Web Design

Storytelling

Collaboration

Strategic Thinking

Adaptability

Education

Bachelor’s degree in Design or related field

Tools

Adobe CC

Figma

Webflow

Job description

You’re a designer at heart, but not just any designer. You live and breathe branding. You see beyond the logo and understand how identity shapes perception, experience, and emotion. You know how to build a story that people remember, and you’ve got the strategic chops to back it up. But it doesn’t stop there; you also know how to bring brands to life online. You understand how visual identity translates into digital spaces and have the experience to design websites that are not only beautiful, but smart, intuitive, and aligned with the brand’s core emotional-strategy. You’re ready to take the lead on bold work that makes an impact, both in the brand world and on the web.

Who you are

• You have a portfolio that shows off strong branding work and web design chops. You’ve built brands, but you’ve also brought them to life online.
  
• You're familiar with emerging technologies, and have experience working in the tech & startup scene.
  
• You think in systems. Whether it’s a brand identity or a digital interface, you know how to build cohesive, scalable design languages that work across every medium.
  
  
• You’re strategic by nature. You ask the right questions, dive into research, and always design with purpose and intention.
  
  
• You’ve got taste. You know what makes something look great—and why. You’re confident in your eye but always open to pushing your perspective further.
  
  
• You’re fluent in digital. Designing for the web isn’t an afterthought—it’s second nature. You understand structure, interaction, and how to make a brand come alive online.
  
  
• You know how to tell a story. Through visuals, words, motion, layout—you know how to guide people, capture their attention, and make them feel something.
  
  
• You collaborate well. You're comfortable bouncing ideas, giving thoughtful feedback, and shaping work together as a team.
  
  
• You’re proactive. You don’t wait for instructions - you take initiative, bring ideas to the table, and take ownership of your work.
  
  
• You’re adaptable. Whether it's a startup, scale-up, or legacy brand, you can flex your style to fit the challenge while still making it yours.
  
  
• You know your way around Adobe CC, Figma, and all the usual suspects. Solid understanding of type, color, layout and how to break the rules just right. Bonus points if you’re familiar with Webflow or other no-code tools.

What you will do

• Brand Strategy: You’ll help clients figure out who they are, what they stand for, and how to show up in the world. Think positioning, tone of voice, visual direction – the whole deal.
  
  
• Visual Identity Design: Logos, color systems, type, layouts, motion. You're building complete brand systems that feel cohesive and fresh across every touchpoint.
  
  
• Web Design: You get how brands live and breathe online. You'll translate visual identities into intuitive, beautiful, and engaging websites. You know how to design for usability without sacrificing creativity.
  
  
• Creative Direction: Lead projects from kickoff to final delivery. Guide the vision, keep things on track, and bring the magic to every stage of the process.
  
  
• Client Collabs: You’re not just designing, you’re co-creating with our clients. You’ll pitch ideas, present concepts, and build real partnerships based on trust and creativity.
  
  
• Research & Insight: Dive into market research and brand audits to shape smart, relevant design solutions. Strategy isn’t an afterthought; it’s your starting point.
  
  
• Creative Exchange: You’re not just doing your own thing, you’re part of a team that loves to share, learn, and grow together. You’ll actively contribute to feedback sessions, spark new ideas, and help level up the whole crew by bringing your perspective and experience to the table. Keeping the creative energy flowing!
  

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R e f o k u s y o u r c a r e e r

Skill Growth

T a c k l e u n i q u e c h a l l e n g e s t h a t e n h a n c e y o u r s k i l l s w i t h e v e r y p r o j e c t .

Work Anywhere

E m b r a c e t h e f r e e d o m t o w o r k r e m o t e l y a n d f i n d y o u r i d e a l w o r k - l i f e b a l a n c e .

Supportive Team

J o i n a c u l t u r e t h a t s u p p o r t s , v a l u e s , a n d g r o w s t o g e t h e r .

Creative Autonomy

S h a p e y o u r r o l e i n p r o j e c t s t h a t h i g h l i g h t y o u r s t r e n g t h s a n d p a s s i o n s .

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