Senior Product Marketing Manager, Platform GTM

Workday, Inc.; Boulder (CO); On-site; USD 127,000 - 226,000; Full time

Job summary

Workday, Inc. is seeking a Product Marketing Manager for the Platform GTM & Portfolio Strategy team to ensure a consistent platform story across buyers, IT buyers, and field teams.

You will shape messaging, assets, and programs for Build and Extend, collaborating with product, developer relations, and GTM partners. In this high-visibility role you own launches, demand generation, and field enablement, coordinating across functions to accelerate pipeline and adoption.

Qualifications

• 4–8 years in product marketing or a closely adjacent GTM function.
• Experience in enterprise SaaS, developer tools, or data products a plus.
• Owner mindset with the ability to manage multiple contexts and deliverables.

Responsibilities

• Define messaging, positioning & value proposition for the Build platform portfolio — ensure narrative consistency across launches and field assets.
• Lead the full launch motion and manage cross-functional plans and outcomes.
• Own demand generation content and pipeline acceleration in collaboration with campaign and regional teams.
• Drive field enablement with talk tracks, pitch materials, FAQs, pricing/packaging guides, and demos.

Skills

Product Marketing

Go-To-Market

Job description

Your work days are brighter here. We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

The Workday Platform Go-To-Market & Portfolio Strategy product marketing team is the engine behind Workday's platform business. We exist to convert platform strategy into business growth, through sharp positioning, field-ready enablement, and go-to-market execution that accelerates pipeline and drives adoption across Workday's fastest-growing innovation offerings, including Workday Extend, Workday Build and emerging innovations such as Developer Agent and Agent-Ready Tools. We work closely with Product, Engineering, and GTM teams to bring new platform capabilities to market and ensure that technological innovation translates into sharp positioning, field-ready enablement, and programs that drive awareness and adoption.

About the Role

Workday's Build platform is at the center of how enterprises extend, automate, and evolve their Workday investment. It is the toolset empowering orgs to build and deploy custom apps and agents, and operationalize AI within their existing enterprise environment, securely, and at scale. As Product Marketing Manager on the Platform GTM & Portfolio Strategy team, you ensure that oCIO buyers, enterprise IT decision-makers, net new prospects, and existing customers all encounter the same credible, compelling platform story — whether that's in a field conversation, a demand gen asset, or a launch moment. You establish the messaging, build the assets, run the programs, and make sure the story lands in the field as clearly as it does on a slide. You will partner closely with product, technical PMK, developer relations, and GTM teams and operate in close coordination with campaign and field marketing to ensure platform programs reach the right audiences with the right message at the right moment. This is a high-impact, highly visible role designed for a product marketer who combines commercial instinct with the operational discipline to execute across a fast-moving, high-stakes platform portfolio. You will be responsible for:

1. Messaging, Positioning & Value Proposition Support messaging and positioning across the Workday Build platform portfolio — maintaining narrative consistency across launches, field assets, and demand gen programs. You bring a point of view to messaging decisions and craft a compelling narrative that resonates with our buyers.
2. Product Launches & Adoption Lead the full launch motion and bring new capabilities to market in support of sales-led GTM motions — setting the strategy, managing the cross-functional plan, and owning outcomes end-to-end.
3. Demand Generation & Pipeline Acceleration Own the conceptualization and execution of demand gen content to support active campaign and field programs for Workday Build and Extend — in collaboration with campaign and regional marketing teams. You are proactive about identifying content gaps and bring a clear point of view on what moves buyers in this highly competitive and ever evolving platform space.
4. Field Enablement & Activation Drive field enablement and activate specialized sellers with the materials they need to confidently position the platform across net new and customer base conversations — including talk tracks, pitch materials, objection handling guides, FAQs, pricing and packaging guides, and demos. You build this in close collaboration with the Technical PMK team.

Basic Qualifications

Basic Qualifications 4-8 years in product marketing or a closely adjacent GTM function.

Other Qualifications

You don't need deep platform experience on day one but you need to be the kind of person who closes that gap fast and doesn't need to be coached to do it. Experience in enterprise SaaS, developer tools, or data products gives you a head start. You are high agency by nature. You spot what needs doing and go after it without waiting to be assigned the work, handed a complete brief, or told the process. Ownership is innate within you, you make things happen and always follow through. You hold multiple contexts without losing precision. You can shift from a launch asset to a demand gen program to a field enablement update in the same week and continuously raise the bar for the team. You are operationally strong and self-directing. You track your own deliverables, manage review cycles without being chased, and surface blockers before they become problems. You are genuinely curious about platform and developer tools and comfortable operating without a complete map. You close knowledge gaps before they show up in your work and make reasonable calls in ambiguity rather than waiting for perfect information.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role‑specific commission/bonus, as well as annual refresh stock grants. Recruiter can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.CO.Boulder; Primary Location Base Pay Range: $133,600 USD - $200,400 USD. Additional US Location(s) Base Pay Range: $127,000 USD - $225,500 USD.

Additional Considerations: The application deadline for this role is the same as the posting end date stated as below: 11/09/2026.

Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in‑office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Equal Opportunity Employer

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Workday is an equal opportunity workplace. Individuals seeking employment at Workday are considered without regards to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. Further, pursuant to applicable local ordinances, Workday will consider for employment qualified applicants with arrest and conviction records. We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us. You may view the Workday's Pay Transparency Policy, and Know Your Rights Notice, by clicking on their corresponding links. Workday is committed to providing reasonable accommodations for qualified individuals during our application process, in order to perform one or more essential functions of their job, as well as regarding the use of AI tools for employment decision-making to any degree. Please see below for more details including how to request an accommodation as a qualified veteran, due to a disability or for religious reasons, or as otherwise provided under applicable law. Workday prohibits taking adverse action against any candidate or employee for reporting a possible violation of this policy, requesting one or more work accommodation, exercising a privacy right, or cooperating in an investigation in accordance with applicable law. Any employee who retaliates against a candidate or employee for doing so may be subject to disciplinary action, up to and including termination of employment, to the fullest extent allowable under applicable law. If you require a reasonable accommodation, you may email [e-mail], as far in advance as possible.