Sr Demand Generation Specialist

-; Smithville (TX); Remote; USD 60,000 - 80,000; Full time

Job summary

A leading law firm is seeking a Digital Advertising Manager to enhance their online presence and engagement. The ideal candidate will drive marketing efforts through effective ad campaigns across digital platforms. This role requires expertise in managing media budgets while ensuring high ROI, along with the ability to analyze metrics and enhance performance. Candidates should have a strong background in digital marketing, preferably bilingual in Spanish and English, to cater to a diverse client base.

Qualifications

• 5+ years of managing paid advertising campaigns.
• Proficient in Google Ads, Facebook, Instagram, and LinkedIn.
• Familiar with SEO/SEM principles and web analytics tools.

Responsibilities

• Create and manage digital ad campaigns.
• Analyze performance metrics and adjust strategies.
• Collaborate with teams to optimize ad creatives.

Skills

ROI Optimization

A/B Testing

Campaign Monitoring

Analytical Skills

Education

Bachelor's degree in marketing, Business, or related field

Tools

Google Ads Manager

Facebook Ads Manager

Google Analytics

Job description

About The Lisinski Law Firm

Firm Mission Statement

Our mission is to change as many lives as possible by offering immigration solutions even in the most difficult cases. We look at all possible options to keep our clients in the United States with their families where they belong. We stand ready to fight even when success seems unsure because we understand how much better life can be with the dignity and peace of mind that comes with having documents.

About the role

Responsible for creating, optimizing, and analyzing digital advertising campaigns across various platforms, including Google Ads, Facebook, Instagram, and other digital advertising channels. Leverage data to drive performance, improve ROI, and support the company's overall digital marketing objectives.

What you'll do

• Develop and execute paid media campaigns across digital advertising platforms (Google Ads, Facebook/Instagram, LinkedIn, etc.) to support business goals and objectives.
• Collaborate with the demand team to define target audiences, messaging, and campaign objectives.
• Set up and manage ad budgets, ensuring cost-effective use of resources.
• Create, launch, and monitor digital ads campaigns, ensuring they are optimized for performance.
• Conduct A/B testing for ad copy, creatives, landing pages, and targeting strategies.
• Continuously monitor campaigns to identify trends, optimize performance, adjust bids, targeting and ad copy to achieve KPIs.
• Provide regular reports on campaign performance, including key metrics such as click-through rates (CTR), conversion rates, cost-per-click (CPC), and return on ad spend (ROAS).
• Use analytics tools (Google Analytics, Facebook Insights, etc.) to track and evaluate traffic, conversions, and ROI.
• Work closely with the design and content teams to create engaging and high-converting ad creatives and copy.
• Ensure all creatives are aligned with brand guidelines and best practices.
• Stay up-to-date with the latest trends in digital advertising, social media, and search engine marketing.
• Perform competitive analysis and adapt campaign strategies based on industry trends and competitor activity.
• Manage advertising budgets efficiently and ensure campaigns meet financial objectives and maximize ROI.
• Work with leadership to align on ad spending with overall business goals.

Qualifications

• 5+ years of hands-on experience managing and optimizing paid advertising campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and more.
• Strong track record of driving ROI using performance metrics, KPIs, web analytics tools (e.g., Google Analytics, Facebook Insights), and A/B testing methodologies.
• Experience in Multicultural/Hispanic media segmentations a plus.
• Bachelor's degree in marketing, Business, or related field; relevant certifications a plus.
• Bilingual in Spanish and English a plus, with excellent communication skills in both languages preferred.
• Proficient in Google Ads Manager, Facebook Ads Manager, and related digital ad platforms.
• Familiar with SEO/SEM principles and experienced in campaign tracking/reporting using tools like Google Tag Manager and UTM parameters.

Schedule

• Monday-Friday, 8am-5pm Eastern Time

Pay

• $10-$14 USD per hour

The pay range for this role is:

10 - 14 USD per hour (Remote (Bogotá, Bogota, CO))