Sr. Demand Generation Manager

Working Nomads; United States; Remote; USD 80,000 - 110,000; Full time

Job summary

An innovative tech company in the United States seeks a Sr Demand Generation Marketing Manager for Dropbox Dash. You will shape and execute demand generation strategies, drive pipeline growth, and partner closely with sales and product teams. The ideal candidate has at least 8 years in B2B marketing, a deep understanding of demand generation, and strong analytical skills. Competitive compensation and opportunities for professional growth are offered.

Qualifications

• 8+ years in B2B marketing focused on demand generation and performance marketing.
• Strong ability to interpret marketing and sales data for actionable insights.
• Proven track record in executing multi-channel demand programs.

Responsibilities

• Develop and execute demand generation plans for Dropbox Dash.
• Partner with sales to deliver programs generating qualified opportunities.
• Manage program budgets and forecasts for data-driven decisions.

Skills

B2B SaaS marketing

Demand generation

Campaign orchestration

Lead nurturing

Conversion optimization

Analytical skills

Cross-functional partnership

Tools

Google Ads

Meta

LinkedIn

Job description

As a Sr Demand Generation Marketing Manager focused on Dropbox Dash, you will play a pivotal role in shaping and executing the go-to-market growth strategy for one of Dropbox’s most exciting products. The ideal candidate will have a proven track record in demand generation, deep expertise in B2B SaaS marketing, and the ability to design and scale full-funnel programs that drive pipeline, revenue, and product adoption.

You will bring a strong command of demand generation best practices across digital channels, campaign orchestration, lead nurturing, and conversion optimization, paired with sharp analytical skills to measure, iterate, and improve performance. Your focus will be on building high-impact programs that attract, engage, and convert target audiences while aligning with overall business and revenue objectives.

This role requires close partnership with cross-functional teams, including sales, product marketing, integrated marketing, and analytics, to ensure programs are aligned with product positioning, customer insights, and pipeline goals. You will translate market opportunities and product updates into compelling demand generation strategies, leveraging data-driven insights and innovative approaches to scale Dropbox Dash’s reach and adoption.

Responsibilities

Demand Generation Strategy: Develop and execute full-funnel demand generation plans that drive product awareness, pipeline, and achieve growth targets for Dropbox Dash.

Pipeline Acceleration: Partner with sales and product marketing to deliver programs that generate qualified opportunities and accelerate deal cycles.

Integrated Campaign Management: Lead the design, execution, and optimization of digital campaigns across paid social, content syndication, display, and emerging channels, ensuring alignment with buyer journeys and business objectives.

Analytics and Optimization: Measure campaign performance, pipeline contribution, and ROI. Use insights to optimize programs, produce QBR and MBR reporting, and share learnings with leadership and cross-functional teams.

Cross-Functional Alignment: Partner with sales, product marketing, and integrated marketing teams to ensure demand generation initiatives support GTM priorities and product positioning.

Budget Management and Forecasting: Manage program budgets and forecasts, making data-driven investment decisions that balance near-term performance with long-term growth.

Market Research: Track industry trends and competitor activity to uncover opportunities and strengthen Dropbox Dash’s demand generation engine.

Requirements

Minimum of 8+ years in B2B marketing with a focus on demand generation, performance marketing, and/or digital marketing

Data driven with a strong ability to interpret marketing and sales data, generate actionable insights, and translate findings into strategies/experiments that improve performance and ROI

Proven track record in planning, executing, and optimizing multi-channel demand programs across paid search, paid social, content syndication, and display

Drive impact through deep knowledge of platforms including Google Ads, Meta, LinkedIn, programmatic display, and content syndication partners, with experience testing and scaling new channels

Build strong cross-functional partnerships by influencing and aligning with sales, product marketing, brand, and other stakeholders

Direct budget management, forecasting, and investment prioritization to balance near-term pipeline with long-term growth

Demonstrated success in owning initiatives end-to-end, driving alignment across teams, and presenting insights and recommendations to senior leadership

Preferred Qualifications

Familiarity with advanced attribution modeling, funnel analytics, and marketing mix optimization

Experience with account-based marketing strategies and platforms