Sr. Demand Generation Manager

The Resumator; Santa Barbara (CA); Hybrid; USD 120,000 - 140,000; Full time

Benefits offered by this job

Health, dental, and vision benefits

401k with match

Paid time off

Remote/hybrid work options

Job summary

PayJunction seeks a Sr. Demand Generation Manager to drive our demand engine, building ABM and buying-signal programs that turn intent into pipeline across automotive and veterinary verticals.

This role owns end-to-end multi-channel campaigns, account coverage, lead scoring, and ROI-driven analytics, partnering with Marketing, Sales, and RevOps to optimize performance and growth.

Qualifications

• 6+ years of B2B marketing experience in demand generation, growth marketing, or digital marketing management roles.
• Experience building or scaling ABM programs with account tiering and signal-based prioritization.
• 2+ years of hands-on experience running a signal- or intent-triggered program with Sales.
• Track record building demand generation plans and full-funnel campaigns end to end.
• 4+ years of SaaS experience.
• Comes from a lean marketing organization and is comfortable as both the demand generation lead and a hands-on contributor.
• Preferred: payments or vertical B2B SaaS experience, with automotive or veterinary industry experience a plus; a degree in Marketing, Business, or Finance, or equivalent professional experience.

Responsibilities

• Own demand generation strategy end to end, building and evolving account-based and buying-signal programs that turn intent into qualified pipeline, in partnership with Marketing and RevOps leadership.
• Build and maintain the account coverage plan across our automotive and animal services universe, deciding which accounts get which depth of treatment, on what cadence, and through which channels.
• Plan, launch, and manage multi-channel demand generation campaigns, measuring performance and ROI and using data and sales feedback to sharpen what runs next.
• Partner with Sales and Partnerships on named-account handoff, lead scoring, and SLAs, and evolve the lead scoring model and nurture workflows to keep the funnel moving with quality leads.
• Own demand generation reporting and analytics, defining what the dashboards need to answer and translating the data into a regular, decision-ready read-out for stakeholders.
• Maintain persona maps and the messaging and channel strategy behind them, and manage the demand generation budget against ROI goals.
• Evaluate content performance with the Content Manager and run promotional campaigns end to end, from planning through approval and results.
• Track industry and competitive trends alongside Product Marketing to keep the demand generation strategy sharp and ahead of the market.

Skills

B2B marketing

ABM programs

Intent/signal marketing

Full-funnel campaigns

SaaS experience

Lean marketing org

Payments vertical

Education

Marketing/Business/Finance degree

Job description

We read every application. No AI screening. A real person reviews your materials.

PayJunction is seeking a Sr. Demand Generation Manager to drive PayJunction's demand generation engine, building the account-based marketing and buying-signal programs that turn intent into qualified pipeline across our automotive and veterinary verticals.

Why PayJunction?

PayJunction is relentless and emphatical about helping others. We exist to drive the success of our partners. Specifically, the developers who connect to us, businesses who process payments through us, and all of our team members who work with us at PayJunction.

We believe dreams inspire people to start a business, and others to partner with them. While building dreams, entrepreneurs and business professionals will face many challenges along the way. We believe great partners can make all the difference.

We are your dream partner.

Your success is our success.

Our dream is to help you realize yours.

We exist to drive the success of our partners. We do this by fundamentally changing the way you transact with others. We just happen to make great payment systems. If you love helping others succeed, in a culture that celebrates perfecting your craft, consider partnering with us.

Location

PayJunction takes a Flex First approach to work environments. This means that our team members can choose to work from our Santa Barbara office or remotely from home. We ensure that everyone has the resources and equipment to work where they feel most productive. We trust our teams to make the best decision for their work environment. All PayJunction employees must reside in one of the following states: CA, IL, TX, MN, CO, GA, NY, MA, CT.

Mission

Our Marketing team’s mission is to drive PayJunction's growth by generating demand for our integrated payments solutions, reaching the right customers and partners through data-driven, account-based strategies, while building and maintaining strong partnerships with key industry players that expand our reach and influence.

Vision

To become the leading marketing team in the payments industry by pairing sharp, data-driven targeting with creative storytelling, exceeding customer expectations, amplifying our brand's influence, and building a marketing organization that scales sustainably alongside our customers and our company's growth.

Job Responsibilities

• Own demand generation strategy end to end, building and evolving the account-based and buying-signal programs that turn intent into qualified pipeline, in partnership with Marketing and RevOps leadership.
• Build and maintain the account coverage plan across our automotive and animal services universe, deciding which accounts get which depth of treatment, on what cadence, and through which channels.
• Plan, launch, and manage multi-channel demand generation campaigns, measuring performance and ROI and using data and sales feedback to sharpen what runs next.
• Partner with Sales and Partnerships on named-account handoff, lead scoring, and SLAs, and evolve the lead scoring model and nurture workflows to keep the funnel moving with quality leads.
• Own demand generation reporting and analytics, defining what the dashboards need to answer and translating the data into a regular, decision-ready read-out for stakeholders.
• Maintain persona maps and the messaging and channel strategy behind them, and manage the demand generation budget against ROI goals.
• Evaluate content performance with the Content Manager and run promotional campaigns end to end, from planning through approval and results.
• Track industry and competitive trends alongside Product Marketing to keep the demand generation strategy sharp and ahead of the market.

Qualifications

• 6+ years of B2B marketing experience in demand generation, growth marketing, or digital marketing management roles.
• Experience building or scaling intent-driven and account-based marketing (ABM) programs, including account tiering, signal-based prioritization, and cross-functional launch with Sales and RevOps.
• 2+ years of hands-on experience running a signal- or intent-triggered program, with direct work alongside Sales on named-account sequencing.
• Track record building demand generation plans and full-funnel campaigns end to end, including conversion rate optimization, media budget ownership, and reporting.
• 4+ years of SaaS experience.
• Comes from a lean marketing organization (under 10 people total) and is comfortable as both the demand generation lead and a hands-on contributor, not a manager of a large team.
• Preferred: payments or vertical B2B SaaS experience, with automotive or veterinary industry experience a plus; a degree in Marketing, Business, or Finance, or equivalent professional experience.

About PayJunction

Founded in 2000 by three UCSB graduates, PayJunction has grown from a bootstrapped startup to a recognized and respected leader in the payments industry. PayJunction processes more than $12 billion dollars annually for thousands of businesses with solutions that make it easy to accept credit and debit card payments in-store, online, and on-the-go.

Our people-first culture values long-term relationships over short-term profits. Honesty and integrity are part of every interaction with partners, customers and employees. We foster a collaborative work environment, where creative ideas are welcomed, teams are inspired, and success is celebrated. PayJunction is a place where you can find experienced mentors and supportive friends who are committed to your growth.

Total Rewards Plan

• Health, dental, and vision paid 100% by company for you and your dependents
• 401k with 6% match
• FSA and Dependent Care FSA
• Long-term & short-term disability coverage for you paid 100% by company
• 8 paid company holidays per year
• 2 paid floating holidays per year
• 1 paid volunteer day per year
• Paid Time Off
• Home office equipment stipend
• Annual Learning Stipend
• Quarterly “fun budgets” for team bonding events
• Opportunity to be part of a company that is changing a whole industry
• Opportunity for growth within the company
• Opportunity for remote, in-office, or hybrid work

Office Environment

• The opportunity to choose the work environment that best suits you - remote, in-office, or hybrid.
• All remote & hybrid team members can enjoy:
  • Company-provided equipment for your home office
  • An equipment allowance for home office essentials
  • The opportunity to work at one of Glassdoor's Top 30 Best Places to Work in the US, 2020!
• Those who choose to come into the office can look forward to:
  • Bright and open offices in downtown Santa Barbara
  • Stocked snack kitchens
  • Collaborative work spaces with Herman Miller chairs, height-adjustable desks, and a large 32-inch monitors
  • Dog-friendly office

Company Values

• Build the Dream
• Put People First
• Value Long Term Relationships Over Short Term Profit
• Make it Simple
• Be Data Driven
• Own It

The base salary range for this role is $120k - $140k/year plus our Total Rewards Plan benefit package. Actual base salary offered will vary depending on factors including but not limited to: education, experience, skills and qualifications.

PayJunction is an equal opportunity employer. We strive to create a work environment where people from all backgrounds and identities thrive. We firmly believe that more diversity and inclusion in our workforce creates a stronger team, product, and culture.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire. PayJunction reserves the right to conduct background and/or credit checks on all of its potential employees.