Data Analyst - Customer & Marketing Analytics

Tailored Brands, Inc.; Dublin (CA); On-site; USD 92,000 - 125,000; Full time

Job summary

An established industry player is seeking a Sr Data Analyst specializing in Customer & Marketing Analytics. This exciting role involves collaborating with various stakeholders to analyze customer acquisition and retention, develop impactful marketing strategies, and present data-driven insights. The ideal candidate will leverage their extensive analytics experience to interpret complex datasets, automate reporting processes, and enhance data quality. With a focus on innovation and customer satisfaction, this position offers a unique opportunity to influence business outcomes in a dynamic environment. Join a company that values diversity and continuous improvement while enjoying a full-time remote work setup with competitive benefits.

Benefits

Healthcare Benefits

Retirement Plans

Paid Time Off

Work-Life Balance Programs

Qualifications

• 7+ years in analytics with cross-functional project experience.
• Proficient in SQL and large dataset transformations.
• Strong communication and collaboration skills.

Responsibilities

• Partner with stakeholders to develop innovative marketing strategies.
• Analyze customer segments, churn, retention, and purchasing behaviors.
• Develop reports, dashboards, and monitor key metrics.

Skills

SQL

Data Visualization (Tableau, Power BI, Google Data Studio)

Quantitative Marketing Techniques

A/B Testing

Communication Skills

Agile Methodologies

Stakeholder Management

Data Storytelling

Education

Bachelor's Degree in a Relevant Technical Field

Tools

JIRA

GitHub

Confluence

Job description

Sr Data Analyst - Customer & Marketing Analytics

Join to apply for the Sr Data Analyst - Customer & Marketing Analytics role at Tailored Brands, Inc.

About the Company

Tailored Brands, Inc. is a leading omni-channel retailer of menswear, including suits, business casual, and tuxedo rentals across the U.S. and Canada. We operate retail stores under various brand names and prioritize customer satisfaction, diversity, and continuous improvement.

About The Job

Our Enterprise Analytics team seeks a Sr Data Analyst – Customer & Marketing Analytics to collaborate with Marketing and other stakeholders. You will evaluate performance, analyze customer acquisition, and identify opportunities to attract and retain customers. The role requires stakeholder management, data storytelling, and ensuring impactful analytical work that influences business outcomes.

Key Responsibilities

• Partner with stakeholders to develop innovative marketing and customer analytics strategies.
• Interpret data to identify trends, conduct ad-hoc analyses, and explore digital marketing opportunities.
• Analyze customer segments, churn, retention, and purchasing behaviors.
• Develop reports and dashboards, automate data processes, and monitor key metrics.
• Manage analytics for marketing channels, define roadmaps, and execute plans.
• Collaborate with Data Engineering to improve data quality and governance.
• Prioritize multiple projects based on impact.
• Present findings clearly to technical and non-technical audiences.
• Share best practices and align methodologies across teams.

Required Skills & Experience

• 7+ years in analytics with cross-functional project experience.
• Proficiency in SQL and large dataset transformations.
• Experience in quantitative marketing techniques.
• Knowledge of data visualization tools like Tableau, Power BI, or Google Data Studio.
• Understanding of marketing channels and external agencies.
• Experience with A/B testing and loyalty program performance evaluation.
• Strong communication and collaboration skills.
• Ability to handle complex analytics projects and present strategic insights.
• Familiarity with agile methodologies and tools like JIRA, GitHub, Confluence.
• Bachelor’s degree in a relevant technical field or equivalent experience.

Additional Information

This role offers healthcare benefits, retirement plans, paid time off, and work-life balance programs. The salary range is $92,800 – $125,000, with potential bonuses and incentives. The position is full-time, remote, and involves physical and mental demands typical of office work.