Sr. Customer Lifecycle Marketing Manager

Working Nomads; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

A leading financial tech company is hiring a Sr. Customer Lifecycle Marketing Manager to oversee customer communication strategies. The ideal candidate will have extensive experience in enterprise-level marketing platforms and a strong background in managing complex customer lifecycle programs. This fully remote position offers competitive pay and various benefits including unlimited PTO and health insurance options.

Benefits

Competitive pay and stock options

Unlimited PTO

Health Insurance options

401K Plan with Matching

Cell Phone Stipend

Qualifications

• 5–7+ years of experience in marketing communication platforms.
• Experience with complex, multi-touchpoint customer lifecycle programs.
• Knowledge of HTML and CSS for email management.

Responsibilities

• Own execution and monitoring of loan servicing communications.
• Collaborate on new lifecycle marketing campaigns.
• Ensure messaging adheres to regulatory standards.

Skills

Hands-on experience with enterprise-level marketing communication platforms

Proven track record of executing customer lifecycle programs

Strong experience with email content management

Tools

Iterable

Salesforce Marketing Cloud

Braze

Job description

Sr. Customer Lifecycle Marketing Manager

JOB TITLE: Sr. Customer Lifecycle Marketing Manager

LOCATION: Remote, US

REPORTS TO: Director, Marketing Automations

The Company:

Sunbit builds financial technology for real life. Our technology eases the stress of paying for life’s expenses by giving people more options on how and when they pay. Foundedin2016, Sunbit offers an next-generation, no-fee credit card that can be managed through a powerful mobile app, as well as a point-of-sale payment option available at more than 25,000 service locations, including auto dealerships, optical practices, dentist offices, veterinary clinics, and specialty healthcare services. By introducing a flexible way to pay over time, we are proud of our ability to lift up service providers and retailers while helping consumers when necessary expenses arise, regardless of whetherthey were expected or unexpected.

Sunbit was included on the 2022 and 2023 Inc. 5000 list. The financial technology company has also been named as a Most Loved Workplace, Best Point of Sale Company, and as a Top Fintech Startup by CB Insights. We use cutting-edge innovations in financial technology to bring leading data and features that allow individuals to be qualified instantly, making purchases at the point-of-sale fast, fair and easy for consumers from all walks of life. We create value focused on our core values; we work tirelessly to ensure that Sunbit becomes available to everyone, everywhere.

We’re looking for a versatile and strategic Sr. Lifecycle Marketing Manager with hands-on experience using enterprise-level marketing communication platforms. In this role, you’ll own the day-to-day messaging operations for the Sunbit Customer team—driving timely, relevant, and personalized communications that engage our users throughout their journey. From campaign execution to optimization, you’ll play a critical role in ensuring our customer messaging is effective, consistent, and aligned with our broader lifecycle marketing goals.

Responsibilities

• Own the end-to-end execution and monitoring of all loan servicing and card servicing communications for Sunbit customers.
• Collaborate with brand, data, engineering, product and legal for the development and execution of new lifecycle marketing campaigns for both loan and card customers.
• Ensure all customer messaging adheres to regulatory and compliance standards, partnering closely with legal and compliance teams to maintain oversight and approval processes.

What You'll Bring to the Table

• 5–7+ years of hands-on experience working within enterprise-level marketing communication platforms (e.g., Iterable, Braze, Salesforce Marketing Cloud, or similar).
• Proven track record of executing and managing complex, multi-touchpoint customer lifecycle programs in a fast-paced, data-driven environment.
• Strong experience with email content management, including HTML and CSS, as well as implementing personalization and dynamic content formatting.

Nice to Have

• Experience with communications and messaging in highly regulated industries (such as financial services).
• Prior hands-on experience using Iterable for campaign management, automation, or audience segmentation.
• Familiarity with integration and automation platforms such as Tray.io, Zapier, or similar tools.
• Knowledge of SMS and Mobile channels like Push/In-App/Embedded Messaging.

The Perks

• Join one of LA’s fastest growing startups (2023), A Most Loved Workplace, #576 on the 2023 Inc 5000 list, and Forbes Fintech 50 (2024)
• Mission driven + empowered + collaborative
• Competitive pay and stock options
• Unlimited PTO
• Health Insurance options including Medical, Dental, Vision, Life, EAP, FSA, & Maternity Leave
• Newly added HSA and Pet Insurance
• 401K Plan with Matching
• Cell Phone Stipend
• Team based strategic planning + Team owned deliverables

Cultural Competencies for Success at Sunbit

• Serve others before self: Prioritize the customer experience by crafting thoughtful, relevant communications that add value at every stage of the lifecycle.
• Own the impact: Take full ownership of campaign performance, using data-driven insights to deepen engagement and drive long-term value from our top customer segments.
• Connect genuinely: Develop messaging that builds authentic, trust-based relationships with customers and reflects Sunbit’s brand values.
• Act fast: Execute campaigns efficiently and respond quickly to internal and external feedback to keep momentum and deliver results.
• Include always: Collaborate closely with cross-functional teams and actively contribute to a culture of openness, inclusion, and shared success.
• Innovate for good: Continuously explore new ways to use Sunbit’s technology to deliver meaningful, personalized experiences that support both merchants and end customers.

Sunbit is an Equal Opportunity Employer. We strive to provide a professional and welcoming workplace for all employees.

Recruitment Fraud Disclaimer

We’ve been made aware of fraudsters impersonating Sunbit employees during the hiring process. Please note that all official communication will come from an @sunbit.com email address or directly via LinkedIn. We will never ask for your age, Social Security number, bank account details, payment of any kind, or other unrelated personal information during the application process.

Our hiring process always includes interviews, either by phone, zoom, or in person, before any offer is made. If something feels suspicious, please contact us at [e-mail] to confirm.