Sr. CRM Program Manager United States of America - Irvine, California

iHerb Inc.; Irvine (CA); On-site; USD 80,000 - 110,000; Full time

Job summary

An established industry player is seeking a Sr. CRM Program Manager to drive impactful CRM initiatives. In this dynamic role, you'll oversee complex programs, ensuring alignment with business goals while enhancing customer engagement and retention strategies. Your expertise in project management and CRM principles will be pivotal in optimizing processes and delivering measurable results. Join a passionate team dedicated to making health and wellness accessible worldwide, and contribute to innovative solutions that shape the future of customer relationships. This position offers a unique opportunity to make a significant impact in a thriving eCommerce environment.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Plan

Paid Time Off

Paid Sick Leave

Paid Holidays

Annual Bonuses

Restricted Stock Units

Employee Discounts

Qualifications

• 7+ years of experience in CRM program and project management.
• Proven track record of leading complex CRM projects.

Responsibilities

• Lead the planning and execution of CRM programs and projects.
• Analyze CRM data to enhance customer engagement and retention.

Skills

CRM Management

Project Management

Data Analysis

Communication Skills

Stakeholder Management

Analytical Skills

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Business Administration

Tools

Salesforce Marketing Cloud (SFMC)

Klaviyo

Braze

Iterable

Microsoft Office Suite

Google Business Suite

Job description

United States of America - Irvine, California

Job Summary:

The Sr. CRM Program Manager will play a critical role in overseeing complex CRM programs and projects, ensuring alignment with business objectives and delivering measurable results. The ideal candidate will possess a strong blend of project management expertise and deep knowledge of CRM and retention strategies.

Job Expectations:

Program & Project Management:

• Lead the planning, execution, and delivery of complex CRM programs and projects, ensuring adherence to timelines, budgets, and quality standards.
• Develop and maintain comprehensive project plans, including scope definition, resource allocation, risk assessment, and communication strategies.
• Manage cross-functional teams and stakeholders to ensure seamless project execution.
• Monitor project progress, identify potential issues, and implement corrective actions.
• Develop and implement CRM strategies to enhance customer engagement, retention, and loyalty.
• Analyze CRM data and metrics to identify trends, insights, and opportunities for improvement.
• Optimize CRM processes and workflows to maximize efficiency and effectiveness.
• Stay abreast of the latest CRM technologies and best practices.
• Define and track key performance indicators (KPIs) to measure the success of CRM initiatives.

Stakeholder Management & Communication:

• Collaborate with stakeholders across various departments to align and report on CRM initiatives.
• Communicate project status, risks, and issues to stakeholders in a clear and timely manner.
• Build and maintain strong relationships with internal and external partners.

Data Analysis & Reporting:

• Generate and analyze reports on CRM performance, providing actionable insights.
• Ensure data integrity and accuracy within the CRM ecosystem

Knowledge, Skills and Abilities:

Required:

• Proven track record of successfully leading and delivering complex CRM projects navigating ambiguity.
• Strong understanding of CRM principles and best practices.
• Experience with loyalty program platforms and subscription management platforms.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Ability to work both independently and as part of a team.
• Highly organized, detail-oriented, and results-driven.
• Passion for health and wellness is a plus.

Equipment Knowledge:

• Experience with CRM platforms (e.g., SFMC, Klaviyo, Braze, Iterable, or similar).
• Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
• Experience with Customer Data Platforms (e.g. Simon Data, Action IQ, Segment.io)
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred

Experience Requirements:

7+ years of experience in CRM program and project management with the ability to manage multiple projects and meet deadlines.

Education Requirements:

Bachelor’s Degree in Marketing, Business Administration, or related field preferred

#LI-ME1

The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc. iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.

Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents.

Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.

For more information on iHerb benefits, visit us at iHerbBenefits.com .

Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [e-mail] . Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.

We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity

iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visitwww.iHerbBenefits.com .For our international team members, you may be eligible for benefits depending on the country where you are employed.TheTalent Acquisition Partner/local HR representative will go over the benefits you are eligible for.

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.

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