Sr. CRM Manager

Chime; San Francisco (CA); Hybrid; USD 145,000 - 200,000; Full time

Benefits offered by this job

Health benefits

Wellbeing benefits

Backup caregiving

Commuter benefits

Generous vacation

Parental leave

Wellness stipend

Family planning reimbursement

Job summary

Chime is seeking a Sr. CRM Manager to own the technical CRM foundation across email, push, in-app, and SMS. You’ll lead complex projects, define requirements, and partner with Engineering to enable real-time personalization and scalable lifecycle campaigns.

You’ll drive data-driven journeys, leverage AI/automation, and direct channel health, deliverability, and governance to optimize retention and LTV. This is a hands-on role in a fast-paced fintech environment.

Qualifications

• 6–8+ years in CRM/marketing tech with a strong technical focus.
• Hands-on expertise with enterprise CRM platforms (Braze, Iterable, SFMC) including journeys and personalization.
• Proven track record leading tool implementations end to end with cross-functional partners.
• Strong knowledge of channel health and deliverability (auth, hygiene, consent).
• Knowledge of data infrastructure (SQL, APIs, webhooks, CDPs or reverse ETL tools).
• Experience designing scalable operational processes (QA, governance, intake).
• Experience applying AI/automation in CRM workflows.

Responsibilities

• Own strategy, roadmap, and health of the CRM platform and channels.
• Lead projects to implement, integrate, and scale new tools and capabilities.
• Monitor and improve channel health across email, push, in-app, and SMS.
• Design and improve lifecycle processes: intake, build standards, QA, governance, documentation.
• Partner with Engineering on data foundations: events, data flows, APIs, real-time triggering.
• Build data-driven journeys with personalization logic and complex segmentation.
• Apply AI/automation to CRM workflows and journeys.
• Own outcomes for reach, engagement, efficiency, and downstream metrics like retention and LTV.

Skills

CRM platform mastery

Campaign automation

Data analysis

Stakeholder collaboration

AI & automation mindset

Tools

Braze

Iterable

Salesforce Marketing Cloud

Looker

SQL

Job description

About The Role

We’re hiring a Sr. CRM Manager to join our Lifecycle & CRM Marketing team. You’ll own the technical foundation behind how Chime engages members across email, push, in‑app, and SMS. This is a hands‑on, technical role. You’ll lead principal‑level projects that make our CRM programs scalable, reliable, and healthy, including the processes the team runs on, the health of every channel, and new tools and capabilities. You’ll operate with a high degree of independence, lead through ambiguity, and know when to elevate, partnering closely with Lifecycle Marketing, Engineering, Data Engineering, Product, Data Science, Analytics, and Legal & Compliance. You’ll also help define how Chime’s CRM ecosystem evolves through data, AI, automation, and real‑time personalization.

In this role, you can expect to

• Own the strategy, roadmap, and day‑to‑day health of Chime’s CRM platform and channel ecosystem, setting a clear technical direction tied to member experience and business outcomes.
• Lead principal projects to implement, integrate, and scale new tools and capabilities, from defining requirements and evaluating vendors through rollout, adoption, and measuring impact.
• Monitor and improve channel health across email, push, in‑app, and SMS, including deliverability, sender reputation, opt‑in and reachability rates, frequency and fatigue management, and preference and consent management.
• Design and improve the processes behind lifecycle execution, including campaign intake, build standards, QA, governance, and documentation, so the team can move faster with fewer errors.
• Partner with Engineering and Data Engineering on the data foundations of CRM: event and attribute design, data flows into the platform, APIs and webhooks, and real‑time triggering.
• Build and refine complex, data‑driven journeys and personalization logic (e.g., Liquid, Connected Content, dynamic segmentation) and set the bar for technical execution across the team.
• Use AI tools and automation as a core part of how you work, and help lead the team toward more automated, agent‑assisted, and personalized member journeys.
• Own outcomes for your area, connecting platform and channel improvements to reach, engagement, operational efficiency, and downstream metrics such as retention, primacy, and LTV.

To thrive in this role, you have

• 6–8+ years of experience in CRM, marketing operations, marketing technology, or lifecycle marketing, with a significant focus on the technical and operational side.
• Deep hands‑on expertise with at least one enterprise CRM or marketing automation platform such as Braze, Iterable, or Salesforce Marketing Cloud, including advanced journey building, segmentation, and personalization.
• A track record of leading tool implementations, migrations, or major platform integrations end to end with cross‑functional and technical partners.
• Strong knowledge of channel health and deliverability, including authentication, list hygiene, reachability, and consent management across email, push, and SMS.
• Working knowledge of data infrastructure such as SQL, event schemas, APIs, webhooks, and CDPs or reverse ETL tools (e.g., Segment, mParticle, Hightouch, Census), and comfort with analytics tools such as Hex, Looker, or Statsig.
• Experience designing and running operational processes like QA frameworks, governance models, and intake systems that scale across a team.
• Experience bringing AI and automation into your daily work, and a clear point of view on how CRM technology and lifecycle marketing are changing.
• The ability to turn technical complexity into clear recommendations, influence senior partners, operate independently, and recognize when escalation is appropriate.
• Deep member obsession and the judgment to balance member experience, compliance, and business needs.
• It’s a plus if you have experience in fintech or another regulated industry; are comfortable with HTML/CSS and templating languages; have built monitoring or alerting for channel health; or have designed automation‑oriented or agent‑driven journeys.

Below is the base salary offered for this role and level of experience. Full‑time employees may also be eligible for bonus(es), competitive equity, and benefits. For commissioned roles, the base salary listed in this job description does not include incentive/variable pay. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

Wage Notice

$145,000—$200,000 USD

A Little About Us

At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user‑friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it’s starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we’re proud to have helped millions unlock their financial potential.

We’re a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out‑hustle and out‑execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner’s mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.

We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.

We know that to achieve our mission, we must earn and keep people’s trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren’t just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.

Because if we don’t—who will?

• Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.

What We Offer For Our Full‑time, Regular Employees

• Our in‑office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company‑wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
• Benefits that support your work and life, including backup child, elder, and pet care and subsidized commuter benefits for eligible employees.
• Comprehensive health, financial, and wellbeing benefits designed to support you at every stage of life.
• Generous vacation policy and company‑wide paid days off
• 1% of your time off to support local community organizations of your choice
• Annual wellness stipend to use towards eligible wellness related expenses
• Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non‑birthing parents
• Access to family planning reimbursement
• A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress

We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: [e-mail].

To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.