Lifecycle Marketing Manager

Chime; San Francisco (CA); Hybrid; USD 104,000 - 144,000; Full time

Benefits offered by this job

Health benefits

Parental leave

Wellness stipend

Paid time off

Job summary

Chime is seeking a Lifecycle Marketing Manager to join our Lifecycle & CRM Marketing team. You will build and optimize campaigns across email, push, in‑app, and SMS to engage, retain, and grow members throughout their lifecycle, focusing on experience, revenue, and LTV.

You will partner with data, analytics, and cross‑functional colleagues to segment, experiment, and personalize at scale, and you’ll explore how AI tools enhance lifecycle marketing while delivering on member value.

Qualifications

• 2–4 years in lifecycle, CRM, or retention marketing with real campaign execution across at least one channel.
• Hands-on experience with a marketing automation or CRM platform (Braze, Iterable, Klaviyo, or similar).
• Detail-oriented with a strong focus on member experience and data-driven decision making.
• Comfortable reading dashboards, pulling numbers, and deriving insights.

Responsibilities

• Build and manage lifecycle campaigns across email, push, in-app, and SMS—from brief through launch and measurement.
• Think in journeys and map member flows based on lifecycle stage and needs.
• Develop audience segments beyond demographics to reflect member relationships.
• Run experiments and share clear POVs on outcomes and next steps.
• Collaborate with data/analytics to understand performance and insights.
• Use AI tools for drafting, variation, personalization, and efficiencies.
• Maintain channel health: deliverability, frequency, compliance, and member experience.
• Collaborate with creative, product, and stakeholders to execute campaigns.

Skills

Lifecycle marketing

CRM campaigns

Campaign execution

AI tools

Tools

Braze

Iterable

Klaviyo

Job description

About The Role

We're hiring a Lifecycle Marketing Manager to join our Lifecycle & CRM Marketing team. In this role, you'll build and optimize campaigns that engage, retain, and grow Chime members across their lifecycle — from acquisition through long-term retention — with a focus on member experience, revenue, and LTV. This is a role for a hands‑on marketer who thinks beyond the send. You'll work across email, push, in‑app, and SMS, building campaigns grounded in member behavior and lifecycle signals. You'll partner with data, analytics, and cross‑functional teams on segmentation, experimentation, and personalization — and you bring genuine enthusiasm for how AI tools are changing what's possible in lifecycle marketing. This is a growth role for someone early in their career who has already shown they can execute and is hungry to build toward strategy. You move fast, ask good questions, and care about the member experience in everything you do. If you're curious, driven, and love working in a fast‑paced environment alongside people who care about the product and the member, we want to meet you.

What you’ll do

• Build and manage lifecycle campaigns across email, push, in‑app, and SMS — from brief through launch and measurement
• Think in journeys, not just individual sends — you'll map member flows based on what they do, where they are in their lifecycle, and what they need next
• Develop audience segments that go beyond demographics and reflect where members actually are in their relationship with Chime
• Run experiments and come back with a clear point of view on what worked, what didn’t, and what to do next
• Work closely with data and analytics partners to understand campaign performance and what member behavior is telling us
• Use AI tools in your day‑to‑day — for drafting, content variation, personalization logic, or finding efficiencies.
• Respect and apply channel best practices and consider channel health in building your strategy and programming: deliverability, frequency, compliance, and the overall member experience
• Collaborate and build strong cross‑functional relationships with creative, product, and other stakeholders to align on goals and get campaigns out the door

What we’re looking for

• 2–4 years in lifecycle, CRM, or retention marketing with real campaign execution experience across at least one channel (email, push, in‑app, or SMS)
• Hands‑on experience with a marketing automation or CRM platform — Braze, Iterable, Klaviyo, or something similar
• Detail‑oriented: quality of output is important to you and you understand how it affects the member experience
• Comfortable with data — you can read a dashboard, pull your own numbers, and figure out what the story is
• You use AI tools and have real enthusiasm for them; you've formed opinions from experimenting, not just reading about it
• Strong instincts about what makes a good (or bad) member experience, and you speak up about it
• Clear written and verbal communication — you can translate strategy into execution and results into a coherent point of view
• You move fast, you're curious, and you pick things up quickly

Below is the base salary offered for this role and level of experience. Full‑time employees may also be eligible for bonus(es), competitive equity, and benefits. For commissioned roles, the base salary listed in this job description does not include incentive/variable pay. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

$104,000—$144,000 USD

A Little About Us

At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user‑friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential. We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out‑hustle and out‑execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members. We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress. We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential. Because if we don't—who will?

What We Offer For Our Full‑time, Regular Employees

• Our in‑office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company‑wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
• Benefits that support your work and life, including backup child, elder, and pet care and subsidized commuter benefits for eligible employees.
• Comprehensive health, financial, and wellbeing benefits designed to support you at every stage of life.
• Generous vacation policy and company‑wide paid days off
• 1% of your time off to support local community organizations of your choice
• Annual wellness stipend to use towards eligible wellness related expenses
• Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non‑birthing parents
• Access to family planning reimbursement
• A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress

We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

• Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.

Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: [e-mail].

To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.