Category Marketing Manager, GTM

Whatnot; Seattle (WA); Hybrid; USD 126,000 - 165,000; Full time

Benefits offered by this job

Health Insurance

WFH support

Wellness allowance

Childcare allowance

Parental leave

401k match

Dogfood budget

Job summary

Whatnot seeks a Marketing Manager to drive hyper-growth by growing sellers’ businesses across categories. You’ll design campaigns and events to generate demand, plan end-to-end on-platform experiences, manage influencer relationships, and partner with social and paid teams to execute category campaigns.

You’ll be data-driven, owning KPI tracking and cross-functional initiatives across multiple channels, while maintaining startup agility in a remote-friendly environment with San Francisco, LA,

Qualifications

• 4+ years of marketing experience in a fast paced environment.
• Experience at a high-growth startup, marketplace or creator-focused platform is a plus.
• Ability to lead cross-functional initiatives and deliver impact.
• Data-driven with KPI tracking and performance analysis.
• Flexible and fast-moving in a startup environment.

Responsibilities

• Own buyer acquisition across a priority category with campaigns and events.
• Plan and execute on-platform events, product releases and community moments.
• Manage influencers, including relationship ownership and reporting.
• Collaborate with social/paid teams to support tentpole campaigns.
• Measure and iterate category marketing initiatives for growth.

Skills

Marketing experience

Cross-functional leadership

Project management

Data-driven

Adaptable startup mindset

Tools

Creative Suite

Figma

SQL

Hex

Sigma

Job description

Join the Future of Commerce with Whatnot!

Whatnot is the largest live shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.

As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.

We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.

Role

As a marketing manager at Whatnot, you’re responsible for being the driver of hyper-growth and helping sellers grow their businesses fast. You're quick to understand users and communities across any category you’re staffed against, whether it's beauty, trading cards, or anything in between. You’re an expert in developing and executing marketing plans centered around generating demand from new and existing buyers. You love problem-solving and working across multiple marketing levers—from designing digital events, building influencer relationships and developing creator content integrations to crafting paid creative ads and partnering with Whatnot sellers on engaging campaigns.

• Own buyer acquisition across a priority category, devising campaigns and events that generate buzz and grow demand for your category
• Own the end-to-end planning and execution of on-platform events, product releases and other community moments across multiple channels
• Manage a portfolio of influencers, including being the DRI for the relationship, content ideation, execution, and reporting
• Partner with other marketers, such as social or paid creative to develop plans that support tentpole campaigns for your category, along with providing them category insights on an on‑going basis.
• Measure and iterate on the effectiveness of category marketing initiatives

We offer flexibility to work from home or from one of our global office hubs, and we value in‑person time for planning, problem‑solving, and connection. Team members in this role must live within commuting distance of our San Francisco, Los Angeles, Seattle, or New York City hub.

You

Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.

• You have 4+ years of marketing experience in a fast paced environment. Experience at a high‑growth startup, marketplace or creator‑focused platform is a plus
• You’re a versatile marketer who can flex across strategy and execution, solve problems quickly, and own initiatives across multiple channels.
• You have strong project management skills and know how to lead complex, cross‑functional initiatives to deliver high impact outcomes
• You’re data driven, have experience tracking KPIs and monitoring success for marketing programs
• You are scrappy and flexible enough to work in a fast‑paced startup environment with limited guidance, and are comfortable pivoting quickly as needed

Nice to Have

• Experience with graphic design and video editing tools (e.g. Creative Suite, Figma).
• Experience working with data analytics and AI tools, such as SQL, Hex, or Sigma.
• Passion for creator communities and/or Whatnot categories (e.g. vintage clothing, collectibles)
• Experience buying and selling in online marketplaces.

Benefits

• Generous Holiday and Time off Policy
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
  • Home office setup allowance
  • Monthly allowance for cell phone and internet
• Care benefits
  • Monthly allowance for wellness
  • Annual allowance towards Childcare
  • Lifetime benefit for family planning, such as adoption or fertility expenses
• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
• Monthly allowance to dogfood the app
  • All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).
• Parental Leave
  • 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.

EOE

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.

Compensation Range: $126K - $165K