Senior Copywriter

Kubota Tractor Corporation; Grapevine (TX); On-site; USD 60,000 - 80,000; Full time

Job summary

A leading machinery manufacturer located in Grapevine, Texas, is seeking a Mid-Senior level Sr Copywriter. This full-time position involves creating engaging content across various formats, including advertising, blogs, and internal communications. The ideal candidate will have a Bachelor's degree in a relevant field, a strong portfolio, and 4–7 years of experience in writing and editing. Join a collaborative team dedicated to reflecting the company's brand values through exceptional storytelling.

Qualifications

• Minimum of 4–7 years of industry experience required.
• Proven ability to write compelling advertising and editorial content.
• Portfolio demonstrating a range of work including headlines and narratives.

Responsibilities

• Craft compelling headlines and calls to action.
• Collaborate on integrated campaigns.
• Communicate effectively with project requestors.

Skills

Excellent writing skills

Ability to write across formats

Strategic thinking

Time management

Strong storytelling

Education

Bachelor’s degree in English, Advertising, Journalism or Communications

Job description

Join to apply for the Sr Copywriter role at Kubota Tractor Corporation

The Senior Copywriter is responsible for concepting, writing, editing, and refining a wide range of brand-aligned content across channels. This includes both long‑form and short‑form writing, ranging from high‑impact advertising headlines and campaign taglines to in‑depth editorial features, product brochures, and internal communications. The ideal candidate is a strategic thinker and skilled storyteller who can distill complex ideas into clear, compelling narratives that reflect Kubota’s voice and values.

Key Responsibilities

• Craft compelling headlines, subheads, and calls‑to‑action that drive engagement across digital and print channels.
• Adapt tone and format for various audiences and platforms, ensuring consistency with Kubota’s brand voice.
• Collaborate with designers and marketers to concept integrated campaigns from ideation through execution.
• Be responsible for writing blog content and press releases.
• Ensure all copy is proofread before it goes live.
• Edit projects through rounds of revision, with the goal of final approval by requestor and supervisor.
• Be responsible for adhering to brand voice so as to communicate brand personality and story through all written communication.
• Communicate directly with the requestor as needed.
• Become a subject‑matter expert (SME) at Kubota.
• Other duties as assigned.

Minimum Qualifications

• Bachelor’s degree required in English, Advertising, Journalism or communications.
• Minimum of 4–7 years of industry experience required.
• Proven ability to write across formats and channels, including short‑form ad copy and long‑form editorial.
• Portfolio demonstrating a range of work: headlines, taglines, campaign messaging, and narrative storytelling.
• Excellent writing skills and grammar knowledge.

List of Content Types

• Advertising copy (digital and print)
• Campaign headlines and taglines
• Social media content (short‑form, platform‑specific)
• Long‑form editorial (blogs, articles, thought leadership)
• Video and radio scripts
• Internal communications (newsletters, employee spotlights, executive messages)
• Website and UX copy
• Product brochures, sales sheets, and print collateral
• Event and campaign messaging
• Email marketing and lifecycle communications

The Copywriter will receive feedback and incorporate it into revision rounds of the copy. The goal of the Copywriter is to meet requestor needs while providing an innovative and unique solution to their marketing piece that tells Kubota’s authentic story and inspires our audience. Each piece should relate back to Kubota’s brand story and brand words.

The Copywriter must be an excellent time manager, handling multiple deadline‑driven projects, and communicate effectively with their supervisor on project status while simultaneously meeting a high demand for creativity daily.

Kubota is an equal opportunity at‑will employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation or national origin.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing, Public Relations, and Writing/Editing

Industries

Machinery Manufacturing