Sr. Content Strategist for Private Bank

Citizens Bank; City of Albany (NY); Hybrid; USD 80,000 - 133,000; Full time

Job summary

Citizens Bank seeks a Sr. Content Marketing Strategist to develop and execute comprehensive content marketing plans aimed at enhancing engagement and retaining private banking clients. The role involves collaboration with various teams, strategic planning, and utilization of digital marketing channels to ensure integrated messaging that aligns with business objectives.

Benefits

Comprehensive medical, dental, and vision coverage

Retirement benefits

Maternity/Paternity leave

Flexible work arrangements

Education reimbursement

Wellness programs

Qualifications

• 5 - 8 years of social, content and marketing experience.
• Ability to analyze data and metrics to drive informed marketing decisions.
• Experience with high-net worth and/or luxury goods marketing is a plus.

Responsibilities

• Develops marketing, communications, and digital content strategies across various themes.
• Presents strategic content plans to stakeholders within the Private Bank.
• Partners with internal and external delivery partners to execute strategies.

Skills

Strategic content leadership

Project and stakeholder management

Audience centric thinking

Education

Bachelor's Degree or equivalent work experience

Job description

Description

Overview of role:

The Sr. Content Marketing Strategist is part of the Enterprise Social Media and Content Strategy team. The Strategist is responsible for developing and executing distinct and robust content marketing plans that will drive awareness, engagement, and retention for the Citizens Private Bank businesses.

Reporting to the Vice President, Enterprise Content Manager the Strategist will participate in quarterly marketing planning and deliver integrated multi-channel plans that include a mix of editorial, social media, marketing, video, podcast content and more. The Strategist brings expertise in a broad range of content, social media, video production, and digital marketing tactics to help partner teams drive action through distinctive and relevant content experiences. Success will be measured against KPI’s that include top-of-funnel digital awareness metrics and mid-funnel engagement metrics.

This roleworks closely with peers throughout the company including various business areas and marketing teams to align goals, ensure cohesion and drive integration. The ideal candidate brings a driven, self-starter mentality with Private Banking content, social and digital experience to the organization and will thrive in a fast-paced environment.

Responsibilities & Requirements

• Researches and develops marketing, communications, and digital content strategies across themes like Private Equity and Venture Capital, Commercial Real Estate and the Founder community.
• Will present strategic content plans to key stakeholders within the Private Bank, aligning messaging with business objectives and audience insights.
• Prepares creative and data-driven content marketing recommendations with consideration for market trends, customer needs, desired business outcomes, cost and resource availability.
• Balances competing priorities and supports multiple business line relationships and content marketing strategies at the same time.
• Partners with many internal and external delivery partners to execute proposed strategies on-time and within budget.
• Has the ability to work independently, foster strong relationships, manage project execution, deliverables and all other projects/tasks assigned by the VP Enterprise Content Manager.
• Partners with social media strategists to ensure successful execution of social plans.
• Manages all budget commitment and billing functions related to content and social execution plans.
• Delivers regular reporting back to the partners and Enterprise Social Media and Content Strategy team to assess outcomes and optimize future plans.
• Delivers digital content expertise and marketing expertise to peer teams to help engage prospects and customers in digital and social channels after mass media exposure.
• Supports project management and coordination roles as needed.

Qualifications

• Proven experience in managing multiple content marketing campaigns at once.
• Skilled in prioritizing and shifting deliverables based on market and or business activity.
• Ability to analyze data and metrics to drive informed marketing decisions.
• Strong curiosity and understanding of Private Bank marketing and content campaigns, assets, and opportunities.
• Adaptability and willingness to engage in continuous learning and innovation.
• Experience with high-net worth and/or luxury goods marketing is a plus.
• 5 - 8 years of social, content and marketing experience.

Skills:

• Strategic content leaderships
• Leadership presence and confidence
• Audience centric thinking
• Project and stakeholder management

Education:

Bachelor's Degree or equivalent work experience.

Hours and Schedule:

Hours: 40

Schedule Monday-Friday 8-5 Hybrid in Westwood MA, Johnston RI, New York, NY, or Pittsburgh, PA office 3 days 2 days remote

#LI-Citizens2

Pay Transparency

The salary range for this position is $80,000-$133,000 per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the work location, and relevant skills and experience.

We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits .

Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.