Sr. Content Manager, CN event & content marketing

Amazon; Culver City (CA); On-site; USD 90,000 - 135,000; Full time

Job summary

A leading company in e-commerce is seeking a Sr. Content Manager to drive strategic event and content marketing programs for their China market. This role involves developing compelling content strategies, cross-team collaboration, and performance analytics to enhance brand awareness and engagement.

Qualifications

• 8+ years of driving creative strategy in agency or in-house.
• Experience in leading creative development from concept to delivery.
• Strong presentation skills for senior executives.

Responsibilities

• Design and execute a year-round customized content strategy.
• Produce high-quality content for social channels to boost brand loyalty.
• Monitor public social media trends and adapt content strategies.

Skills

Creative Strategy Development

Performance Analytics

Content Creation

Project Management

Education

Bachelor's degree

Tools

InDesign

Photoshop

Illustrator

Keynote

Job description

Sr. Content Manager, CN event & content marketing

Amazon Ads helps brands design ad experiences that delight customers and deliver meaningful results. With 300+ million worldwide active customer accounts, and first-party insights based on shopping, streaming and browsing signals, brands can craft relevant campaigns that enhance customer experiences. Our solutions on Amazon.com, services like Twitch, IMDb TV, Alexa, Amazon Music, and partnerships with third-party publishers and exchanges make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon.

In 2017, we stood up a team in China to drive the awareness, activation, and continued success of China-based sellers advertising in marketplaces worldwide (North America, Europe, and Asia Pacific) via marketing channels, seller education, and business marketing. We are looking for an experienced, highly motivated, Sr. Content Manager to drive strategic event and content marketing programs for Amazon Ads China. The Sr. Content Manager will be accountable for content strategy and creation, with programmatic approach to serve the dynamic customer needs. This person will also work internally in a cross-functional manner, collaborating with teams across Amazon Ads to identify our audience needs and turning it into scalable marketing programs through suitable social content and channels. Lastly, the Sr. Content Manager will own testing and measurement, optimizing for what drives performance and reporting the impact of content marketing on the brand awareness to help business growth.

Key job responsibilities
- Content Strategy Development: Based on customer needs and understanding, design and execute a year-round customized content strategy to elevate Amazon ads brand visibility, educate audiences on product features, and drive brand engagement.
- Product-Centric Storytelling: Translate Amazon ads. products details into customer relatable, shareable narratives that resonate with target audiences and align with brand voice.
- CN Social Platform Content Creation: Produce high-quality content (e.g. posts, videos) optimized for public social channels (e.g., Red, Douyin, Blibli, Weibo) to boost products adoption and brand loyalty.
- Campaign Execution: Collaborate with cross-teams to develop integrated campaigns that highlight product Unique Selling Points and market differentiators.
- Trend Utilization: Monitor CN public social media trends, platform algorithms, 2B KOLs/Influencers and customer insights to adapt content strategies and media/KOLs metrics for maximum reach and impact.
- Performance Analytics: Track content performance metrics (touch points, engagement, exposure etc.) and refine strategies based on data-driven insights.
- Brand Consistency: Ensure all social facing content adheres to brand guidelines and maintains a unified tone across all channels.

BASIC QUALIFICATIONS

- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- Bachelor's degree

PREFERRED QUALIFICATIONS

- Knowledge of InDesign, Photoshop, Illustrator, Keynote
- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience leading creative development of innovative creative from concept to delivery
- Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
- Experience presenting creative concepts effectively to senior executives
- Experience managing multiple projects and meeting aggressive deadlines

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