Sr. Content Designer New Bengaluru, Karnataka, India

6sense; Northern (KY); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Health coverage

Paid parental leave

Generous paid time off

Stock options

Wellness days

Job summary

6sense is seeking a Sr. Content Designer to shape how people experience our product through words across screens, flows, and increasingly, conversations with AI.

You'll partner closely with Product, Design, Research, and our AI/ML teams to craft content that's clear, useful, and on-brand for UI labels, onboarding, and multi-turn AI interactions. This role requires systems thinking, precise writing, and enthusiasm for conversational and AI-generated interfaces beyond traditional UI copy.

Qualifications

• 5+ years in content design, UX writing, or related field, with AI/conversational experience.
• Experience designing chatbot/voice/AI-agent flows and handling turn-taking, context, and failure states.
• Hands-on prompting and system instruction tuning for LLM-powered features.
• Portfolio showing traditional UX writing and AI/conversational projects.
• Ability to work with AI/ML teams, provide structured feedback and iterate quickly.
• Strong systems thinking to design scalable content patterns.

Responsibilities

• Own end-to-end content design for a product area from concept to shipped experiences.
• Design conversational flows for chat and voice interfaces with multi-turn dialogues.
• Write and test prompts and system instructions for AI-generated content.
• Collaborate with ML/AI engineers to assess model outputs and provide feedback.
• Build and maintain content patterns, voice/tone guidelines, and scalable design systems.
• Work with PMs, designers, researchers from discovery to delivery to reflect user needs.
• Use qualitative and quantitative metrics to inform decisions.
• Review and mentor other writers and designers; advocate accessible content.

Skills

Content design

UX writing

Conversational design

Prompt engineering

Cross-functional collaboration

Accessibility (WCAG)

Voice & tone

Figma

LLM workflows

Tools

Figma

Ditto or similar content design tool

Localization platform

LLM playground/console

Job description

6sense's mission is to multiply what matters: growth, retention, and efficiency. We envision a future where companies, teams and people reach their full potential.

Our People:

People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Win as One Team, Stay Curious, Do The Right Thing, Own the Outcome, and Create Belonging. Every 6sensor plays a part in defining the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers. We want 6sense to be the best chapter of your career.

About the Role :

We're looking for a Sr. Content Designer to shape how people experience our product through words — across screens, flows, and increasingly, conversations with AI. You'll partner closely with Product, Design, Research, and our AI/ML teams to craft content that's clear, useful, and on-brand, whether it's a button label, an onboarding flow, or a multi-turn exchange with an AI assistant.

This role is for someone who thinks in systems, writes with precision, and is genuinely energized by the shift toward conversational and AI-generated interfaces — not just traditional UI copy.

What You'll Do :

• Own content design end-to-end for a product area: from early flow sketches through shipped, measured experiences.
• Design conversational flows for chat-based and voice interfaces, including multi-turn dialogue, disambiguation, error recovery, and graceful fallback when the AI doesn't know the answer.
• Write, test, and iterate on prompts and system instructions that shape AI-generated content surfaced to users — balancing tone, accuracy, brevity, and safety.
• Partner with ML/AI engineers to evaluate model outputs for voice, clarity, bias, and hallucination risk, and build feedback loops to improve them over time.
• Build and maintain content patterns, voice & tone guidelines, and a scalable content design system that covers both static UI and dynamic/AI-generated content.
• Collaborate with PMs, designers, and researchers from discovery through delivery; represent the user's need for clarity in every product decision.
• Use qualitative research and quantitative metrics (task success, drop-off, CSAT, containment rate for AI flows) to inform and defend content decisions.
• Review and elevate the work of other writers and designers; mentor junior content designers.
• Advocate for accessible, inclusive, plain-language content across the product.

What We're Looking For :

• 5+ years of experience in content design, UX writing, or a closely related field, with at least 1–2 years working on conversational or AI-driven surfaces.
• Conversational design experience — you've designed chatbot, voice assistant, or AI-agent flows and understand turn-taking, context handling, and failure states.
• Hands-on prompting / prompt engineering experience — you've written and refined prompts or system instructions for LLM-powered features, and you can talk concretely about how prompt structure affects tone, reliability, and safety of output.
• A portfolio that demonstrates strong craft in traditional UX writing and at least one project involving conversational or generative AI content.
• Comfort working directly with AI/ML teams — reading model outputs critically, giving structured feedback, and iterating quickly.
• Strong systems thinking: you can design a single string and a scalable pattern in the same day.
• Excellent editing skills and an ear for voice, tone, and plain language.
• Experience partnering cross-functionally in a fast-moving, ambiguous product environment.
• Familiarity with accessibility standards (WCAG) and inclusive writing practices.
• Experience with tools like Figma, Ditto (or a similar content design/collaboration platform), a content-ops/localization platform, and an LLM playground or console (e.g., Claude, ChatGPT, or similar).

Nice to Have :

• Experience building a conversational design system or an AI content style guide from scratch.
• Familiarity with agentic or RAG-based product patterns, multi-modal AI experiences, or evaluation frameworks for generative content.
• Background in linguistics, taxonomy, or information architecture.
• Prior experience shipping AI features at a B2B SaaS or Martech/AI company.

Full-time employees can take advantage of health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options. We’ll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our o﬋ices.

We have a growth mindset culture that is represented in all that we do, from onboarding through to numerous learning and development initiatives including access to our LinkedIn Learning platform. Employee well-being is also top of mind for us. We host quarterly wellness education sessions to encourage self care and personal growth. From wellness days to ERG-hosted events, we celebrate and energize all 6sense employees and their backgrounds.

Equal Opportunity Employer:

6sense is an Equal Employment Opportunity and affirmatively hires with fairness regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or other protected categories. 6sense is required to comply with all applicable equal opportunity laws. 6sense provides reasonable accommodation to qualified persons with disabilities to allow them to perform job tasks.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in 6sense’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.