Sr Campaign Analyst

Tractor Supply Company; Brentwood (TN); On-site; USD 90,000 - 120,000; Full time

Job summary

A leading retail company in Brentwood, Tennessee is seeking a Sr Campaign Analyst to support campaign orchestration and execution. This role involves overseeing data analysis, optimizing campaign performance, and collaborating across teams to ensure successful implementation of marketing initiatives. The ideal candidate has expert SQL skills and a strong background in campaign analytics. Full-time position with competitive benefits.

Qualifications

• 4-5 years experience in Campaign Activation, Analytics or related business.
• Ability to tell the campaign story clearly and concisely.
• High-level written and verbal communication skills.

Responsibilities

• Support campaign orchestration and execution.
• Build Email, SMS, Push and Direct Mail campaigns.
• Collaborate with IT, Marketing, and Data Engineering.

Skills

Expert level SQL skills

Experience with Alteryx/Tableau/PowerBI

Strong knowledge of Adobe Campaign

Strong communication skills

Education

Bachelor's Degree in Business, Statistics, Computer Science, Finance

Tools

Adobe Campaign

SQL

HTML

CSS

Marketing Automation systems

Job description

Join to apply for the Sr Campaign Analyst role at Tractor Supply Company

Join to apply for the Sr Campaign Analyst role at Tractor Supply Company

Overall Job Summary

The Sr. Campaign Analyst, Personalization and Deployment is responsible for supporting all functional areas related to campaign orchestration, and execution/deployment. This role will use our Enterprise Data Warehouse and Campaign Databases to help identify opportunities and build improvements, create broader understanding, enhance functional support of customer personalization, assist with campaign execution, and research campaign data related questions. In addition, this role is expected to be a team lead and subject matter expert in the TSC Campaign Database.

Overall Job Summary

The Sr. Campaign Analyst, Personalization and Deployment is responsible for supporting all functional areas related to campaign orchestration, and execution/deployment. This role will use our Enterprise Data Warehouse and Campaign Databases to help identify opportunities and build improvements, create broader understanding, enhance functional support of customer personalization, assist with campaign execution, and research campaign data related questions. In addition, this role is expected to be a team lead and subject matter expert in the TSC Campaign Database.

Essential Duties and Responsibilities (Min 5%)

• Become a functional expert in customer and campaign data, which includes but is not limited to defining data elements, providing input on data structure, creating & troubleshooting audience lists, and aiding in training documentation as needed.
• Supports deployment of personalization initiatives from a campaign execution perspective from start to finish.
• Performs reconciliation of campaign data volume end-to-end (from EDW to Campaign Deployment) and provides waterfall counts.
• Works cross functionally within Marketing, IT, and Data Engineering to ensure that campaign data/technical requirements are conveyed and are reflected accurately in the systems post implementation.
• Supports the launch of Journeys and Triggers and leads on all campaign execution tasks from the ideation to automation phase.
• Builds Email, SMS, Push and Direct Mail campaigns in the campaign automation system.
• Performs end-to-end QC on campaign workflows, identifies opportunities, implements and documents enhancements.
• Monitors dashboards and campaign databases to ensure that they are synchronized.
• Collaborates with IT Marketing and Data Engineering to understand the data and system architecture that supports campaign orchestration.
• Leads high priority campaign projects to ensure efficient, accurate, and on-time delivery of marketing campaigns
• Supports and aligns priorities to meet customer and business needs through consistent communication with key partners
• Leads internal team member training with potential to lead
• Monitors and ensures daily campaign data loads and list processing jobs are complete for campaigns to execute.
• Develops and interprets campaign dashboards and presents findings to leadership
  
  

Required Qualifications

Experience: 4-5 years’ experience in Campaign Activation, Analytics or related business.

Education: Bachelor’s Degree in Business, Statistics, Computer Science, Finance, or equivalent experience. Any suitable combination of education and experience will be considered.

Preferred Knowledge, Skills Or Abilities

• Expert level SQL skills. Expertise in other programming language(s) preferred
• Experience with Alteryx/Tableau/PowerBI
• Strong knowledge of Adobe Campaign, Zeta, SQL, HTML, CSS, Marketing Automation systems, Movable Ink etc.
• Expertise with large data sets and relational databases
• Ability to tell the campaign story clearly and concisely for various audiences, including leadership
• Experience working with Customer Data preferred
• Experience with Retail POS or Loyalty Program Data
• High-level written and verbal communication skills
• Proficiency in Microsoft Office products
• Speak, read, and write effectively in the English language
  
  

Working Conditions

• Normal office working conditions
  
  

Physical Requirements

• Sitting
• Standing (not walking)
• Walking
• Kneeling/Stooping/Bending
• Driving a vehicle
• Reaching overhead
  
  

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail

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