Senior Brand Manager, ECommerce

Church & Dwight Co., Inc.; Ewing Township (NJ); On-site; USD 130,200 - 185,400; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid time off

401k with match

Employee stock purchase plan

Job summary

Church & Dwight Co., Inc. is seeking a Sr. Brand Ecommerce Manager to drive profitable growth in the rapidly expanding online space.

Based in Ewing, NJ or NYC, this hybrid role requires in-person presence on Tue–Thu with remote options Mon and Fri. You will own ecommerce strategy across litter and home products, optimize digital shelf, and collaborate with brand and retailer partners to deliver multi-year growth.

Qualifications

• Bachelor’s degree required; MBA preferred.
• Minimum 7 years of ecommerce/brand marketing experience.
• Proven ability to drive sales growth and profitability in online channels.
• Experience with cross-functional teams and agency partners.

Responsibilities

• Lead ecommerce strategy and multi-year growth roadmap for SBU.
• Drive omnichannel activation, digital shelf, and retailer collaboration.
• Manage profitability, pricing, packaging, and product assortment online.
• Oversee launches, promotions, and beta programs with cross-functional teams.

Skills

Ecommerce experience

Brand marketing

Data analysis

Cross-functional collaboration

Excel

PowerPoint

Education

Bachelor's Degree

MBA preferred

Tools

Syndicated Data

Trade Promotion Management

Job description

A collective energy and ambition. A place where you can make a real difference.We’re a company that genuinely cares about our people, our products, our consumers and the environment.Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.Job SummaryChurch & Dwight is seeking a Sr. Brand Ecommerce Manager, to join our team.The Sr. Brand Ecommerce Manager will demonstrate strategic, market activation, project prioritization and decision-making skills that play a key role in driving profitable growth and market share gains in the very competitive online space.About the RoleHome Care is Church & Dwight’s largest SBU in terms of ecommerce sales, driven by the rapid and complex growth of the litter business and The SBM has the complex task of creating a roadmap for pureplay profitability including disruptive online innovation and formats, driving omnichannel growth, and managing the rapid online growth of pet specialty retailers including online market leader, Chewy. All of the above while still managing the standard responsibilities of an Ecommerce brand manager. Success in role will require a self-starter with not only experience driving significant growth but also ensure a sustainable profitable future and drive omnichannel strategy. The ideal candidate will develop an exceptional command of all aspects of their SBU’s ecommerce business.Work EnvironmentHybrid: This is a hybrid role based in Ewing, NJ or NYC and requires in- person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays.Role Accountabilities and ResponsibilitiesOverall SBU Ecommerce Brand StrategyLeads development of ecommerce strategy: multi-year SBU growth targets, brand-specific roadmap, and business-driven tactical executions with key partners.Collaborates to ensure commercial organization alignment with broader brand strategies: national marketing, eRetail activation strategy, and digital shelf best practices (i.e. A+ Page, images/video, product name, SEO, mobile optimized). Leads across departments and agencies to define and build a seamless data-driven path to purchase. Accountable for creative team briefings and content approvals.Identifies channel/customer-specific product assortment and act on priorities via investment mix (trade, CP, shopper and media). Leverages data to measure investment returns and track market performance.Leads surfacing and implementation of channel/customer-specific requirements including profitability, pricing, packaging, planning, and availability via multi-factor analysis to achieve business and profitability goals. Actively responds by managing menu placement, taxonomy, share of search and digital shelf.Oversees promotion and campaign management in coordination with agency support and participates in the planning of retailer marketing and media programs through collaboration with cross-functional team. Identifies test and learn beta programs (such as video in search, Amazon post).Coordinates product launches online with Global New Products and Brand marketing. Brings forward new product opportunities and works with cross-functional team to quickly bring to market while supporting competitive and internal benchmarking to manage existing items, including reviews and content. Regularly update FAQs/content in response, reporting on optimization opportunities back to brand team.Pureplay Profitability ManagementLitter is a large and critical business where ensuring long term profitability is critical and meaningful to CHD and will be a key workstream for this individualIn partnership with Director, ecommerce profitability work to drive a robust multi year strategy to improve profitability in ecommerce including packaging innovation for fine reduction, ecommerce exclusive innovation, and portfolio mix management. This workstream will be critical across litter, but also for baking soda & household cleaners.Pet retail strategy leadershipPet products have rapidly grown online and this role has the unique responsibility of managing our online business and strategy among pet specialty retailers such as Chewy, Petco, & Petsmart.Omnichannel Strategy & LeadershipCat Litter is a large category which will need disproportionate ecommerce leadership in retailer discussions given its critical importance in store to many retailers and is often where funding requests and strategy are most expected.In partnership with omnichannel team, this person will oversee the cat litter digital strategy across key customers while also partnering with the digital strategy team for appropriate activations.Oversight of Baking Soda & Cleaners BusinessWhile this person will predominantly focus on litter, they will also be responsible for managing the ecommerce business of baking soda and household cleaners in partnershipwith the brand team. Similar to litter, ecommerce specific innovation and profitability are critical to both categories.Skills and CompetenciesMotivated self-starter with a desire to lead a step change in brand sales growth online.Comfortable handling the details as well as thinking about the big picture.Works autonomously with internal and external teams/agencies.Demonstrated skills in managing complex processes across stakeholders, using strong interpersonal skills and a heightened level of communication.Exceptional ability to organize and visualize data to highlight actionable insights via engaging, persuasive storytelling.Significant passion and aptitude for metrics and quantitative analysis, and ability to turn analysis into action and financial results.Detail-oriented with strong project management skills and experience managing a complex supply chain and product portfolioEducation and ExperienceBachelor’s Degree Required, MBA PreferredMust have a minimum 7 years of ecommerce and/or brand marketing experienceProven history of driving sales growthExperience establishing marketing or ecommerce process across multiple departments and agencies, change management experience preferredExceptional skills and demonstrated capability in creating ecommerce reporting systems and strategies with diverse datasetsProficient in Excel, PowerPoint, Syndicated Data, Trade Promotion ManagementFamiliarity with key retailer e-commerce operations, platforms, promotional/media vehicles, etc. preferredPet category experience a plusCompensation and BenefitsThe U.S. base salary range for this full-time position is $130,200-$185,400. This position is also eligible for a bonus.As a Church & Dwight US employee, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.The actual base pay offered to the successful candidate will be based on multiple factors, including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay parity. Compensation decisions are dependent upon the facts and circumstances of each position and candidate.#LI-HybridChurch & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/