Sr. B2B Product Manager, GTM Insights & Activation

Adobe Inc.; California, San Jose (MO, CA); On-site; USD 105,000 - 223,000; Full time

Job summary

Join an innovative company at the forefront of digital experiences as a B2B Product Manager. In this dynamic role, you will spearhead critical B2B initiatives, crafting impactful strategies that drive customer engagement and pipeline creation. Collaborate with cross-functional teams to ensure successful execution of marketing programs and performance reporting. Your expertise in data analysis and marketing strategy will empower you to translate complex data into actionable insights, making a significant impact in a fast-paced environment. This is your chance to shape the future of B2B marketing in a leading technology firm.

Qualifications

• 8+ years of experience in B2B marketing and product management.
• Strong analytical skills with the ability to translate data into insights.

Responsibilities

• Lead development of B2B initiatives and go-to-market strategies.
• Manage internal B2B products from strategy to execution.

Skills

Data Analysis

Marketing Strategy

Project Management

B2B Marketing

Communication Skills

Time Management

Presentation Skills

Education

Bachelor's Degree in Business or Marketing

MBA

Tools

PowerPoint

Job description

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

You will join the B2B Behavioral Analytics team as a B2B Product Manager and insights contributor. In this role, you will lead the development and organization of critical B2B initiatives forward - driving strategic activations forward through cross-functional and coordinated programs.

You will be responsible for developing all aspects of a go-to-market strategy - including planning, launch, enablement, and measurement of your initiatives. Tasks will include ensuring appropriate focus and rigor in research, partner approval, program/tool/dashboard development, internal marketing, and performance reporting.

This role is a key contributor in crafting highly impactful, internal B2B programs - supporting pipeline creation, deal progression, and customer engagement.

What you'll Do

• Quickly distill and synthesize data (qualitative and quantitative, 1st party and 3rd party) and create marketing/B2B program strategies that harvest customer intelligence generated.
• Interact with data engineers and technical teams (within and outside of the B2B Team) to translate strategy into business requirements and functional specifications that can be worked and scaled.
• Manage a variety of internal B2B products (from strategy through to execution) focused on delivering data and insights to Marketers and Sellers.
• Build performance indicators and corresponding analysis to drive the business forward; conducts analyses and translates results into business recommendations.
• Provide direction and guidance to cross-functional field resources to ensure appropriate execution of internal enablement strategy.
• Drive Sales and Marketing teams to define and implement program strategies.
• Coordinate ongoing Marketing and Sales trainings to review new launches, key improvements, and collect ongoing program feedback.

What you need to succeed

• 8+ years of meaningful work experience
• BS/BA or equivalent experience in business, marketing, economics, or similar. MBA and/or Management Consulting experience desired
• Experience working for: a leading technology company, strategy/management consulting organization, digital agency , or a corporate marketing department strongly desired
• Work experience in Business-to-Business (B2B) strongly recommended
• Comfortable working in a fast-paced environment and can adapt to shifting conditions, priorities, and deadlines, is meticulous and detail-oriented, and is a self-starter.
• Experience defining marketing strategy, sales enablement, and/or campaign plans desired
• Passion for big data and translating said data and trends into relevant insights, stories, and BI dashboards
• Excellent packager and presenter of complex concepts and dense data (a PowerPoint wiz)
• Ability to communicate ideas (verbally and in writing) to all types of functions and levels
• Excellent time management and project management skills
• Expert relationship manager. Ability to quickly understand needs of internal clients and build plans to meet needs

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $105,600 -- $223,000 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be anEqual Employment Opportunityemployer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more.

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